witter 101: The basics of Twitter and how it can be an

effective tool for your business.

What is Twitter and Why should I use it.

Section 1:

What is Twitter?

•According to their site, Twitter is “a real-time information network powered by people all around the world that lets you share and discover what’s happening now.”

•This information is found through messages or sentences composed of 140 characters or less, or a sentence roughly the length of this one.

•Twitter allows these messages or tweets to be public and searchable.

Why use Twitter?

•Twitter is a great way for businesses to:-share their experiences and promote various activities and services within the business.

-engage in discussions about their products and/or services.

-have success in the areas of customer service, and gauging feedback on recent events or product launches.

Section 2:How do I use it?

How do you use Twitter?

•The first step in using Twitter is creating an account. This process is easy and can be found here.

•After signing up for a Twitter account, it is very important to fill out your profile completely so that other people will know more about you.

•A company logo is preferable for a picture if the account is meant to come from the company. If the account is for the business owner then use a more approachable picture of yourself.

Its as easy as 1,2,3.

Now what?

•It then becomes important for you to follow relevant accounts.

•These accounts typically are accounts that have the same goals and services as your business.

•Following these relevant accounts are important to your business as it can help you see what others in the industry are doing and help your business find ways to stay current.

Finding and following relevant accounts on Twitter.

Defining key termsSection 2:

The Language of Twitter:

•To follow someone is to subscribe to their messages.

•A tweet is an individual message.

•A DM or Direct Message is a private message on Twitter.

•RT or Retweet is to repost a valuable message from someone else in order to give them credit.

•Trending Topics are the most discussed terms on Twitter at the moment.

Some key terms to help you understand how to use Twitter.

The Language of Twitter:Some key terms to help you understand how to use Twitter.

•@username is a public message directed to or about an individual.

•Hashtags are represented by the symbol # and when followed by a term represent a topic people are tweeting about.

•Shortened URLs are shortened web addresses that help fit into your 140 characters easier than long-form URLs. A great way to do this can be found here.

Sharing Best PracticesSection 3:

Sharing Best Practices on Twitter:The importance of building relationships on Twitter.

•Building relationships is very important on Twitter because it is through these relationships that you can gauge what other people are saying about your business.

•Building relationships allows you to:-Talk and share with others about what your business is doing in order to gain more support. -Respond to comments about your business.-Post links that you think others might be interested in.

Sharing Best Practices on Twitter:The importance of building relationships on Twitter.

•Twitter also allows for you to ask questions to those that you have established relationships with and use them to bounce off ideas.

•Twitter is also a great avenue to handle customer service issues.

•Be sure that you are maintaining these relationships in order to keep Twitter impacting your business the best way possible.

Section 4:Twitter for Small

Businesses

Twitter for Small BusinessesHow to maximize your small businesses potential on Twitter.

•Simple ways Twitter can benefit your small business:-It’s free and can reach millions of people all at once.

-It’s relatively simple, meaning that it doesn’t take a whole lot of work to keep up your account.

-It’s a simple way to get your brand out there.

-It’s a great way to share news and information about your business.

Twitter for Small BusinessesTips and Tricks: Be Effective

•Offer incentives to usual clients who follow you on Twitter.-These can include certain promotions you are running solely for people who follow you on Twitter.

-Offer special coupon codes through your Twitter profile.

•The goal here for your small business is to reach out to clients or customers you already have and to attract new ones.-For small businesses, this is relatively simple and cost effective.

Twitter for Small BusinessesTips and Tricks: Be Out There

•Generate news from your Twitter feed.-This will help you attract more followers and your customer base will know more about what’s going on at your business.

-This is an easy way to generate news coverage and can reach millions of people all at once.

•Twitter is a way for you to be more personal with your clients and customers.

-Be funny, but personable.•Often small businesses seem like they have to be a lot more professional and Twitter gives you a chance to open up more to your followers.

Twitter for Small BusinessesTips and Tricks: Be Creative

Twitter for Small BusinessesTips and Tricks: Be Interactive

•Twitter offers various opportunities for you to interact with those that follow you.

-Find ways to interact with your followers.•This can include having your followers retweet to you good stories they may have about your company.

•Be sure your Twitter feed appears on your website so that people that visit your site will have a way of knowing what you are doing.

We hope that this information and tips for small businesses will help you and your small business understand the uses and effectiveness of Twitter.

For more information on Steele Agency, LLC:

Steele Agency, LLC108 E. Fifth Avenue, Ste. B

Rome, Ga. 30161706.622.4545

info@steele-agency.com