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Amberly RundellDigital Marketing Strategist
Mannix Marketing
Big Brand Secrets for Small Businesses:Proven Tips to Get More Customers using Social Media
INSTAGRAM FOR BUSINESS
Amberly RundellDigital Marketing Strategist
Website DesignSocial Media Marketing
Search Engine OptimizationMobile MarketingRegional Guides
Photo by Kris Olin - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/32512570@N06 Created with Haiku Deck
Get Inspired!What You Will Learn
What is Instagram?Why you should use InstagramExample Case Studies10 Tips For Using Instagram for Business
1. Optimize Your Profile 2. Study Your Competitors3. Share Great Content 4. Tag Your location5. Get More Followers6. Engage with Fans7. Run a Contest8. Connect with Influencers9. Use Scheduling Tools 10. Design Tools and Tips
Instagram Statistics
• 49% are male / 51% female• 300 million users• 53% of US adults ages 18-29 use Instagram• 49% of all US adult Instagram users it daily• 34% of US teens and millennial (14-34)• 90% of information transmitted to the brain is
visual
Source: expandedramblings.com
Visual Storytelling
• Market Research• Build Trust• Build Website Traffic• Build Relationships With Your Customers• Build Awareness• Customer Service• Increase Sales• Promote events
Petrafisher.com
Benefits of Instagram
www.socialmediaonlineclasses.com
www.socialmediaexaminer.com
How to Get Instagram
Home Search Add Photo or Video Notifications Profile
Get Inspired!
1. Create Your Profile
Create Your Profile
1) Choose a username 2) Add your business logo3) Add a detailed biography4) Add website link
You can also add a link to a different page on your website that you would like to promote.
•Blog Post•Special Promotion•Giveaway•Contact Us Page
Add location keywords to your profile.
Ex: “…located in Ticonderoga, NY.”Ex: “….located in the Adirondacks of Upstate New York.”
Add your email address / contact info
Get Inspired!
2. Study Your Competitors
Competitor Research
Study what other businesses are doing. Search hashtags that are relevant to your business.
Example Hashtags for Bed & Breakfasts
#Bedandbreakfast#Bedandbreakfasts#bandb#Adirondackhotels#luxurybedandbreakfasts#boutiquebedandbreakfast#Adirondacks#hotels
Get Inspired!
Example Hashtags for Florists
#weddingbouquets#fallweddingbouquets#weddingflorist#weddingideas#callalilybouquets#bride2015#bridalflowers#bridalbouquets#floralarrangements
Search hashtags across all social media networks at www.tagboard.com
Get Inspired!
3. Share Great Content
Have you won any awards?
Pictures of Your Products
Product of the Month
Show How To Use Your Products
Show Off Your Customers
User Generated Content
Show Off Your Customers(Service Based Industry)
Show how your products are made
Give a Sneak Peekof an upcoming product or special, or a new service you are
providing
Use Real People
Include REAL human faces they receive 38% more likes on average, and 32% more comments.
Promote a Sale
Promote an “Instagram Exclusive” Sale
Introduce Your Employees
Inspirational Quotes
(Ski Resort)
Inspirational Quotes
(Tourism)
Happy Customers
Source: www.socialmediaexaminer.com
Powerful Statistics
Promote Your Events
Promote an Event
Behind the Scenes
Show the Visual Journey of your Business
Videos
Community Involvement
Give Advice/Tips
Exclusive Deals/Coupons(Make these only available on Instagram so you can measure results!)
What is your USP?(Unique Selling Point)•How are you different from your competitors?•Why do customers love you?
What is UNIQUE to your business?
1) Family owned business since 19602) Has your Executive Chef won numerous awards?3) Do you offer emergency services 24-7?4) Do you offer private yoga classes inside of your hotel rooms?5) Do you have customers that have been coming to you for 20+ years?
Give future customers a taste of the experience
Provoke an Emotion
Show off your establishment
Our venue is the perfect place for your wedding reception!
#weddingvenues#AdirondackHotel#Adirondackweddingvenues#Adirondackweddings
Storytelling
Source: SusanChavez.com
4. Tag Your Location
Tag Your Location
Source: Wishpond.com
Source: Wishpond.com
If you don’t have a brick and mortar store, add your website address
Source: Wishpond.com
Get Inspired!
5. Get More Followers
Use Hashtags
#Sunsets#Adirondacks#SaranacLake#mountains#travel#UpstateNY#Honeymoonideas#LakePlacid
Promote Local Events
#FireCracker4#Saratoga#HealthySaratoga
Tagboard
• Business Partners• Clients• Members of the Chamber of Commerce• News Channels• Potential Business Clients• Competitors• Influencers in your market• Follow the Followers of Influential people
Follow Others
Follow, Like, Like, Like Method
• Follow an account, go to their photos, and like their most recent three
• Recent test showed that 25% followed back.
Add Social Media Links In Your Email Signature
(If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
Email Newsletters
Add Icons to Your Website
Share on other channels
Get Inspired!
6. Increase Engagement
Ask Questions
Comment Back To Followers
Source: Dina Rodriguez – Hand Lettering Artist
Get Inspired!
7. Run a Contest
“Like” to Win Contest
Share a Picture with our Product
“Comment” to Win
Tag a Friend
Source: Wishpond
Get Inspired!
8. Connect with Influencers
Partner With Local Businesses
Connect with Influencers
www.instabrand.com
www.instabrand.com
http://bit.ly/1hoJTbE
Get Inspired!
9. Use Scheduling Tools
ScheduGram
Hootsuite
Get Inspired!
10. Design Tools and Tips
www.canva.com
Easily Design Images
Collages App
Search for “Collages” in your App Store on your smart phone. It’s free!
Muzy
Flipagram
www.flipagram.com
Key Takeaways
• Instagram is all about VISUAL STORYTELLING• Pull back the curtains of your business• Tell your brand story using images and videos• Social Media = Like, Know and Trust • Capture moments • Build trust and rapport with Instagram• Never stop exploring and testing
Homework
• Take out your notes again• Try out 2 or 3 things you learned today!
Let’s Connect!
@MannixMarketing [email protected]
(518) 743-9424
www.facebook.com/mannixmarketing
www.mannixmarketing.com
