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ABC’s & 123’s of GTCC Small Business Center
Greensboro, NC February 1st 2013
I hope you are …
and not in …
Maybe after our time together this morning
we can become …
The previous acronyms Were a few of The Words
added to the2011 Oxford
English Dictionary
I know …
Question
too much information?
2011 Oxford English
Dictionary
1. First and Last Name 2. Hometown3. Favorite Flavor of Ice Cream4. (1) Word That Describes You5. Specialty of Your Business
6. (3) Words That Describe Your Business7. “I have to know ________ about facebook
for today to be a success.”
09000 1 87654321500 04 98765432103 9876543210987654321021 987654321098765432100Hours Minutes Seconds
Social Media in 2013
Still have a landline home phone?
Have only a mobile phone?
168 million emails are sent
13,000+ iPhone apps are downloaded
98,000+ tweets
320+ new usersregister on twitter
510,040 comments 695,000 status updatesare published on Facebook
6,600 images are published on Flickr
694,445 search querieson Google
600 videos (25 hrs) are uploaded to YouTube
370K+ minutes of calls
done by Skype users
20,000 new posts are published on Tumblr
13K+ hrs of music streaming
flows from Pandora
From Brian Solis
REMEMBERto take Social Media (facebook) 1 mile at a time
http://www.slideshare.net/gothe262
Our Roadmap Getting To Know One Another Mile #1 – Think Mobile Mile #2 - “ABC’s & 123’s of Social Media” Mile #3 – Get to know Google Mile #4 – First Impressions Mile #5 - Overview of Social Media Channels Mile #6 - FACEBOOK
Mile #1 – “Think Mobile”
Questions
Mile #2 – “Know Your ABC’s & 123’s”
"ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN" by Robert Fulghum.
• Share everything.• Play fair• Don't hit people• Say you're sorry when you hurt somebody.• Wash your hands before you eat.• Flush. Take a nap every afternoon.• When you go out in the world, watch out for traffic,
hold hands and stick together.• Clean up your own mess.
LinkedIn (2003) – 9 Yrs OldFacebook (2004) - 8 Yrs OldYouTube (2005) – 7 Yrs Old TwitterTwitter (2006) (2006) – – 6 Yrs Old6 Yrs OldSlideShareSlideShare (2006) (2006) – – 6 Yrs Old6 Yrs OldPinterestPinterest (2010) (2010) – – 2.5 Yrs Old 2.5 Yrs Old
They're just kids …
• Always Smile• Ask Questions• Apologize Quickly
• Be Real• Bully-Free Zone • Be a Friend • Be Respectful
• Consider Others• Clean Up Your Own Mess• Count Your Blessings
Mile #3 – “Get to know Google”
NOTYour business is
what You say… It is what
SAY!
Over 700 million people use Google every day?
8+ Billion Page Views Per Day
300+ Million Searches Per Hour
You Need A Google Account
www.google.com
Google Alerts Search Engine
Example: Google Alert
ACTIVITY: Google Yourself
Mile #4 – “First Impressions”
“You don’t get a 2nd chance to make a 1st impression“
These are 2nd Impressions
1st Impression is online
Mile #5 – “Overview of Social Media Channels”
Visual (65%)• Pictures• Graphs, Charts• Diagrams
Kinesthetic (5%)
• Doing • Touching • Direct
Involvement
Auditory (35%)
• Sound• Verbalization• Talking out loud
by the #’s
15.8 minutes
12.1 minutes
Google+ = Google Social Tools
• Circles• Sparks• Hangouts• Mobile • Streams
JUMP IN
An information network – used to share and discover new information
200+ Million Registered Users Over 100mn tweets are written every day 75% of traffic comes from outside of Twitter
Apps, Links, Mentions, Facebook, etc. 75% of Twitter usage is via mobile phone
Conner RileyStory of
Cisco Fatty
JUMP IN
AND
JUMP INSlideShare is the World’s Largest Community
for Sharing Slideshow Presentations AND
Videos
PDFs
Documents
Webinars
Over 45 million monthly users Over 90 million monthly pageviews Can upload PowerPoint, OpenOffice and PDF
presentations 70% of Users Have a College Degree
3rd Largest Search Engine. Google is #1 Facebook is #2 Owned by Google 2+ Billion Views a Day Average person spends 15 minutes per day on YouTube. 70% of the activity on YouTube comes from outside US
Median age of LinkedIn is 44 Business, Professional & Career Focused Over 200 Million Members in 200 Countries 61 % LinkedIn’s users are aged 35 or older. 80% are college educated
WHY
IS
Social Networking Site for Business
Professionals.#1
WHY?
2 NEW MEMBERS JOIN LINKEDIN EVERY SECOND.
DOES
WORK
– 1st Degree – personal, immediate network.
– 2nd Degree – connected to at least one member of your 1st degree to introduce you.
– 3rd Degree – connected to at least one member of your 2nd degree connection.
510,040 comments 695,000 status updatesare published on Facebook
Over 1 billion facebook posts everyday. Over 80% Check facebook Once a Day. Median age of facebook is 38 (48 in USA) 61% of Facebook users are age 35 or older. Members over the age of 55 grew 513%
JUMP IN
JUMP IN
JUMP IN
What is the number of languages available on
facebook?
JUMP IN
JUMP IN
What % of facebook users are outside of the United States?
JUMP IN
JUMP IN
Facebook Safety Center
JUMP INApps (applications)
JUMP INNews Feed
Facebook Newsfeed – See all the recent news with your friends
JUMP INNews feed
P INGraph Search
JUMP IN4 Areas of Facebook Graph Search •Peop
•Places•Photos•Interests Graph Searches unearth information shared by your friends, as well as public information on Facebook as a whole.
JUMP INApps (applications)
JUMP INApps cont.
JUMP IN
“LIVE”
MOBILEis only going to get better …
TABLETS 75% of American Households plan on buying a tablet during 2012.
JUMP IN
JUMP IN
JUMP INProfile vs. Page
Businesses are only allowed to create pages NOT profiles.
A business which opens a profile page is in direct violation of Facebook’s ‘Terms of Use’.
JUMP INProfile vs. Page
Facebook Pages cannot add people as friends. They can ‘only’ like other Facebook Pages.
When companies like each other on Facebook, they can help promote each other’s content.
JUMP INProfile vs. Page
There is a 5000 friend limit on each profile.You can have an unlimited number of fans on your
Facebook Page.
JUMP INProfile vs. PageProfiles can interact in Facebook Groups! We
love and use groups!Facebook Pages can not interact in groups,
however, they can create events, just like a profile can.
JUMP IN
JUMP IN
JUMP IN
JUMP IN
Facebook and Twitter
Link Facebook to Twitter: every post becomes a tweet.
DO NOT link Twitter to Facebook!To link Facebook to your Twitter account. Your
posts become tweets
http://facebook.com/twitter
JUMP IN
JUMP IN“Cool Wand”
JUMP INWhat are QR Codes?
Location Based
Stay Organized
Remember: Relationships Matter Social Media is only one mile in your marketing marathon.
Don’t Forget:You’re business is like a needle in a haystack …
JUST JUMP IN
JUMP IN
QUESTIONS
For Additional Social Media Coaching, please visit Mitch Miles and the
26.2 Group at the following
mitchmiles - Twitterwww.gothe262.com - Web
LinkedIn.com/in/mitchmiles - [email protected] - Web
Thank You!