© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Joie HealySr. Manager Social Media Corp Comms

@JoieHealy@JoieHealy

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Average smartphone usage grew 50% in 2013.

By 2018, mobile-connected tablets will generate nearly

double the traffic generated by the entire global mobile

network in 2013.

72% of all Internet users are active on social media

71% of users access social media from a mobile device

Twitter boasts 215 million monthly active users

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Content consumption is changing.

Desktop, tablet, smartphone – content must be

optimized for sharing across all platforms.

In a consumer-heavy landscape, it is difficult to stand

apart.

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• By launching The Network, Cisco’s Technology News Site, we took an owned approach to content creation

• The Network was our answer to the boom of brand journalism and corporate newsrooms

• Video, press releases, executive profiles, contributed content and infographics all were housed under one hub

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As mobile and social consumption spiked, we launched more high-profile initiatives optimized for social sharing and mobile consumption.

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• Social media allows you to be your own microphone

• All content created across Cisco content platforms gets syndicated and cross-promoted via social channels

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The landscape is multi-dimensional. Content must cater to multiple platforms…

…and be optimized for social sharing.

Align content with the goals of your organization, and take and educational approach to story telling.

Have fun with it!

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Joie HealySr. Manager Social Media Corp Comms

Any questions?

@JoieHealy@JoieHealy