1.Kevin Bloch, CTO @KevinBloch 2013 Cisco and/or its affiliates. All rights reserved KBloch.Cisco Confidential1

2. PEOPLETHINGS 2013 Cisco and/or its affiliates. All rights reserved KBloch.PROCESSDATACisco Confidential2 3. By 2020 there will be 50 Billion devices connected to the InternetBut not enough humans to manage them 2003 2013 Cisco and/or its affiliates. All rights reserved KBloch. 2012 reserved. KSB2020Cisco Confidential Cisco Confidential33 4. Global Value at Stake 2013-2022IoE Value at Stake 2013(10-year total)Value left on table in 2013$613B (53%)$14.4T*2013 $1.2T$1.2T Value realized in 2013 2013 Cisco and/or its affiliates. All rights reserved KBloch.$544B (47%)Cisco Confidential4 5. Performance (2016+) Latency Security (CRI) Reliability Ubiquity/Coverage DistanceSERVICE LEVEL Its hard! IoE/VAS, health, ed 2m no BB Business Customer Sat BackhaulCOSTTIME TO DELIVER 2013 Cisco and/or its affiliates. All rights reserved KBloch.Affordability Existing assets Civil works Competition Its hard! Expertise/skills Wifi Variable cost modelCisco Confidential5 6. CMTS Market Share: Global 62% (Q1CY13) Australia: Telstra, Optus, iiNet Cisco CMTS development leadership: First to market with DOCSIS 3.0 downstream bonding, IPv6 and MulticastingInvolved in design and deployment of cable, HFC networks for over 50 yearsOver 2000 development engineers working on CMTS-related development 2013 Cisco and/or its affiliates. All rights reserved KBloch.Cisco Confidential6 7. 2013 Worldwide (000s) Cable ADSL/G.SHDSL VDSL PON Ethernet/Other TOTAL 2013 Cisco and/or its affiliates. All rights reserved KBloch.94,829 269,471 51,080 140,386 25,320 581,087Cisco Confidential7 8. .. by 2016E, realised speeds (on average) are expected to double to more than 150 Mbps. 2013 Cisco and/or its affiliates. All rights reserved KBloch.Cisco Confidential8 9. STATUS 2.7m + 1.4m hp ($2B+) 4.1m hp 40 months 100/2 Mbps today! Foxtel/PayTV DOCSIS global std Distance 6,000m Cable 50+ years Wholesale Business 2013 Cisco and/or its affiliates. All rights reserved KBloch.INNOVATION 1. CCAP 2. DOCSIS 3.1DOCSIS/ HFC 10+ / 1+ Gbps Backwards compat Cablelabs3. Deeper Fiber/IPCisco Confidential9 10. NBN SERVICE Performance LEVELLowest cost where COST HFC existsTIME TO 3 million homes DELIVER 24-36 months 2013 Cisco and/or its affiliates. All rights reserved KBloch.Cisco Confidential10 11. Thank-you