1.@emcloud, @nestle @ischafer, @deepfocus Using Platforms To Drive Integrated Marketing 14 August 2014

2. One at a Time 3. Category leaders 4. with 24 brands 5. But how do we continue to relate as consumers become dependent upon apps and platforms for content? 6. And how do we turn platforms into engaging, attitude-changing media that scales? 7. Over a billion tweets every 3 days 8. 39 tweets from every minute from pet owners are relevant to us 9. so we embedded Deep Focus always-on Moment Studio @ Purina to be more relevant to them. 10. And we promote the best content to ensure that the right people see it. We review thousands and thousands of conversations/day and respond to nearly a thousand tweets every week, averaging an identification-to-response window of about 2 hours. to deliver thousands of pieces of personalized content each month directly to thousands of people that need them whether they asked us for them or not. 11. I love playing with my cat Pixie, she makes everything so much better! 12. 173,000,000 138,000,000 IMPRESSIONS BY PLATFORM APRIL 2013 - APRIL 2014 Source: Simply Measured, Facebook Insights; Date range: April 2013 to 2014. Twitter Impression Volume=Post Impressions + Impressions from Mentions ; Instagram Impressions are indicative of posting volume and follower count; Facebook Impressions=Organic/Viral Impressions + Paid Impressions; YouTube Impressions=Video Views 35,000+ personalized engagements #57 95% response rate 13. Utilizing the power of platforms & visual storytelling to build our brands 14. 1) From sponsorships to partnerships. 15. 2) From brand ecosystem to being wherever our consumer is. 16. 2) From brand ecosystem to being wherever our consumer is. 17. 2) From brand ecosystem to being wherever our consumer is. 18. 2) From brand ecosystem to being wherever our consumer is. 19. 2) From production to production x distribution. 20. ANY QUESTIONS? @emcloud @nestle @ischafer @deepfocus 21. Slide title copy area @emcloud, @nestle @ischafer, @deepfocus