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© 2015 Cisco and/or its affiliates. All rights reserved. 1 Digital Campus Prospectus Improved student engagement, experience and learning outcomes Digital Campus – Connecting Universities for Sustainable and Inclusive Growth in the Digital Economy Executive Summary Universities play an increasingly important role in the development of Australia’s economy. Digitisation of the Campus environment provides opportunities in three key areas: * Value at Stake is Cisco’s methodology to calculate the 10 year net impact of digitisation based on proven use cases. Greater productivity and efficiency Increased capacity to innovate Cisco’s Digital Campus approach is designed to help progressive universities embrace the opportunities of the digital economy. It is built on extensive experience both of delivering Digital Cities globally to transform the economies in which they operate and a deep understanding of the education sector challenges and opportunities both globally and locally. The estimated Value at Stake* for Australia through the effective exploitation of digitisation is $92 Bn, along with the potential to create 240,000 jobs.

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© 2015 Cisco and/or its affiliates. All rights reserved. 1

Digital Campus Prospectus

► Improved student engagement, experience and learning outcomes

Digital Campus – Connecting Universities for Sustainable and Inclusive Growth in the Digital Economy

Executive Summary Universities play an increasingly important role in the development of Australia’s economy. Digitisation of the Campus environment provides opportunities in three key areas:

* Value at Stake is Cisco’s methodology to calculate the 10 year net impact of digitisation based on proven use cases.

►Greater productivity and efficiency

► Increased capacity to innovate

Cisco’s Digital Campus approach is designed to help progressive universities embrace the opportunities of the digital economy. It is built on extensive experience both of delivering Digital Cities globally to transform the economies in which they operate and a deep understanding of the education sector challenges and opportunities both globally and locally. The estimated Value at Stake* for Australia through the effective exploitation of digitisation is $92 Bn, along with the potential to create 240,000 jobs.

© 2015 Cisco and/or its affiliates. All rights reserved. 2

Digital Campus Prospectus

The higher education sector represents a significant intellectual, social and economic driver for Australia. The economic value of higher education has come into even sharper focus given Australia is making the transition from a low to high value-added economy. The education sector employs nearly 8% of the Australian workforce and is the country’s largest export earner after coal, iron ore and natural gas (worth A$16 billion in 2014).

The value of education is much greater than its direct contribution in terms of employment and exports. Education is a major input into every Australian industry sector – and arguably every Australian firm. Australia’s higher education system not only equips future (and current) workers with capability, it is the source of a significant body of intellectual property with commercial value.

Background and ContextHowever, the education sector is facing a number of major challenges; the democratisation of knowledge and access, contestability of markets, changing industry demands and partnership models, preparing students for the jobs of the future and embracing emerging digital technologies.

Cisco believes the Education and Research sector can play a pivotal role in Australia’s success through innovation drivers, as major employers in their own right and as a skills pipeline for the jobs of the future. Consequently, Cisco is investing significantly in STEM Education, Research and Innovation programs and looking to partner with universities in building the Digital Campus and strategic partnerships.

The education sector employs nearly 8% of the Australian workforce and is the country’s largest export earner after coal, iron ore and natural gas (worth A$16 billion in 2014).

8% of the Australian workforce

education sector

© 2015 Cisco and/or its affiliates. All rights reserved. 3

Digital Campus Prospectus

Digital Campus - building the next generation infrastructure to support the delivery of Smart Digital Services to enhance engagement, innovation and productivity for students, researchers, staff and the broader community.

Research and Innovation - Establishing Cisco Innovation Centres (CIC) in conjunction with leading universities to drive innovation at a local and national level in key verticals.

Curriculum and STEM - Academy and Mentoring, preparing students for Information and Communications Technology jobs while improving economic opportunities.

Smart Work Centres - Business Incubation – entrepreneurship – working with entrepreneurs and leading industry players to build the smart jobs of the future in conjunction with universities.

Cisco’s Strategic Partner Model for UniversitiesCisco’s National Engagement Strategy is based on three priorities:

▲FIGURE 2: Overview of Cisco’s Strategic Partner Model for Universities

►Innovation Economy - To use innovative technology as an enabler to create and capture economic growth, to support the transition to a digitised productive country.

►Human Capital - To build a highly-skilled productive and competitive 21st Century workforce to capture the opportunities of the next wave of transformation and

►Healthy Communities - To harness the power of technology to enable everyone to participate and benefit from the innovation economy, to ensure citizens are healthy and educated.

Cisco’s Strategic Partner Model for Universities is fully aligned with the National Engagement Strategy. It is based on four pillars and designed to support leading universities to lead in and contribute to the digital economy:

Strategic aligned Initiatives

Research Chair

Blackbird Ventures

Entrepreneurs in Residence

Digital Campus solutions

Cyber Security Research Institute

InnovationCentre/Hub

Cisco Academy + STEM program

© 2015 Cisco and/or its affiliates. All rights reserved. 4

Digital Campus Prospectus

Within the education sector, digitisation is introducing unprecedented change through new possibilities to increase productivity of key resources; expand learning and research opportunities and improve community and industry engagement. Today more than ever, universities are the core knowledge platform to build a Digital Nation as they transition to a Digital Campus, delivering next generation jobs and spurring innovation and productivity to underpin Australia’s competitiveness as it transitions to an innovation economy.

Today’s technology is enabling institutions to offer students personalised learning and a customised campus experience. It is empowering students to move beyond the classroom to learn without limits. Often, as universities are adopting these new, digitally infused experiences, the communities around them are as well, with the shared goals of promoting sustainable and inclusive growth.

The pace of change will accelerate as the role of education becomes more important in increasing economic vibrancy and building healthy, thriving communities and business partner relationships to drive the jobs of the future and help its students

become more employable. Choices for students will increase as students seek customised responses for their individual needs. These changes will demand a technology that is more flexible, secure, scalable and efficient.

Cisco is the worldwide leader in helping companies seize the opportunities of tomorrow by delivering the amazing results that come from connecting the previously unconnected. Cisco is empowering countries, cities, industries and businesses around the globe to move faster in order to keep pace with digital transformation. With an extensive ecosystem of global partners, Cisco is very well positioned to provide our customers with next generation networking, security, data centre and collaboration products and solutions that help them achieve their desired business outcomes.

Cisco’s integrated approach to helping Universities build leading edge capabilities is based on its global experience in building the infrastructure, supporting systems and processes and the ecosystem of partners to deliver a truly Digital Campus.

With an extensive ecosystem of global partners, Cisco is very well positioned to provide our customers with next generation networking, security, data centre, and collaboration products and solutions that help them achieve their desired business outcomes.

EcosystemExtensive

Partners Outcomes

© 2015 Cisco and/or its affiliates. All rights reserved. 5

Digital Campus Prospectus

The Digital Campus approach leverages the lessons learned from building multiple Digital Cities around the world to improve the livability, workability and sustainability of its citizens.

It has added additional capabilities specifically to enable universities to play a leading role in the building of a Digital Community at a city, state and ultimately national level transitioning Australia from the lucky country to the Digital Country.

Universities, together with city planners and business partners can enhance the available sources of competitive advantage and resilience for cities and regions. Key focus areas include their ability to:

▼FIGURE 1: Schematic of the Integral Role a University’s Digital Campus can play in leading the Digital Economy

What makes a Digital Campus?attract investment and jobs, provide cultural, social and environmental amenities; harness the power and influence of successive waves of digital innovation; enhance skills and learning to create new knowledge for economic and social development and increase engagement by people and businesses in civic governance and leadership.

The integration of Digital Cities and Digital Campuses can bring diverse perspectives together to tackle new problems and amplifies the considerable investment in labs, classrooms and technology to spur innovation, catalyse new jobs and spark the next big start-up ideas.

DigitalNation

Eco Systems

Infrastructure

DigitalCampus

DigitalCity

Resources

Citizens

TradeSystems

Data Systems

Research

Students

Energy

Surveillance

Federal Government

State Government

Business

Economy

DigitalState

© 2015 Cisco and/or its affiliates. All rights reserved. 6

Digital Campus Prospectus

Improved student engagement, experience and learning outcomes:

► Tracking performance and engagement ► Emotion tracking ► Campus safety ► Enhanced learning and teaching

Greater productivity and efficiency:

► Reduced cost to operate core services e.g. Water, power and waste management ► Enhanced revenue from new services eg. Parking, lighting ► Increased efficiency of utilisation of assets eg. Building management, electricity

◄FIGURE 3: Overview of a selection of Digital Services that have been delivered to universities

The Digital Campus approach is a mindset, not a product and is built on the delivery of three outcomes:

Increased capacity to innovate:

► Better proximity to skills of the digital economy (eg. Cyber Security, Big Data and Analytics) ► Deeper relationships with innovation focused industry partners and the broader community

StudentServices

Industry

Safety

AttentionTracking

EmotionTracking

PredictiveAnalytics

Assets

Lighting

Signage

Water

Power

Waste

IP

Knowledge

BusinessPartners

Innovation Zone

EngagementDigital

Campus Productivity

Innovation

On Campus Research

© 2015 Cisco and/or its affiliates. All rights reserved. 7

Digital Campus Prospectus

While the benefits of the Digital Services already developed in the areas of energy management, next generation workforce, asset management, parking, lighting, traffic management and security are impressive, Cisco believes that the best is yet to come and it will be the services not yet identified that will yield the biggest benefits to universities, their cities and ultimately the state and nation.

Cisco has established a codified approach to assess Value at Stake based on 40 use cases for the Public Sector, understanding of industry dynamics, pain points and core value drivers. The approach is robust, data driven and enables clients to target key pools of value.

The value at Stake for Digitisation for the next decade globally is $19.0 Trillion overall, $4.6 Trillion for the global public sector. This is equivalent to about one-third of the expected civilian labour productivity growth over the next 10 years.

The benefits for those universities that embrace the opportunity of Digitisation are real.

The Value at Stake for Australia is $93 Bn and will generate approximately 240,000 jobs. Universities have a primary role to play in working with industry partners to create these jobs and to educate students to perform them.

© 2015 Cisco and/or its affiliates. All rights reserved. 8

Digital Campus Prospectus

Experience has shown that The Digital Campus approach relies on a number of success factors:

Cisco’s Digital Campus Approach

Underpinning infrastructure

Digital Campuses are built on robust, secure and scalable networks capable of connecting sensors. Without high standards of connectivity, the vision cannot be realised.

Strong and sustained leadership

Underpinned by a clear and compelling vision and a relentless commitment to achieving it.

A robust architectural design and plan

Without a robust architecture, there is a risk that issues such as security and interoperability need to be addressed on a project by project basis which is inefficient and potentially risky.

A collaborative approach

A Digital City/Digital Campus is invariably the product of multiple parties (planners, university, industry and the community) and multiple inputs (technology, human and systems). Building effective collaborative mechanisms is key.

A customised approach

Digital Services are useful only if they are relevant to end users – it is not about what is possible, but what is useful.

© 2015 Cisco and/or its affiliates. All rights reserved. 9

Digital Campus Prospectus

▲FIGURE 4: Overview of Cisco’s 6 Step Digital Campus Approach

Cisco has developed a six-step approach, based on its proven Digital City approach, which takes these success factors into account.

The Digital Campus approach is designed to help universities move from establishing a high level vision through to identification and prioritisation of the Digital Services followed by sequencing, data structuring, operating model development and ultimate roll out of services.

Experience has shown that this approach is both pragmatic, integrated and ensures Universities can move in a structured and streamlined way from concept to delivery.

© 2015 Cisco and/or its affiliates. All rights reserved. 10

Digital Campus Prospectus

How you can participateContact Cisco for an initial discussion phase to understand the needs, wants and aspirations of your university, your partners, and your broader community. This typically involves an initial strategic conversation with executive sponsors to ensure the objectives of the digital campus are aligned with the university’s vision.

For more information, please contact your local Cisco Account Manager.