How to grow your brand on linked in (2)

The objective for the next 2 hours

To improve your profile by providing you with some easy to action steps that will enhance

your brand, raise your visibility and create more leads

and opportunities

The Workshop ApproachYou

Profile & Brand

Building Connections

Improving your Content

Measure

Introductions

Please answer the following in no more than 60 Seconds

Your Name:Name of your business:Reason for attendingTell us about your business

TRUST

Why do you want to do it?

Build your Brand

Find Customers

Research Suppliers

Big question

Are your customers on LinkedIn?

Take 10 Mins and Answer the following

• What do you want to get from being on LinkedIn?

• What is your No1 priority in your business?

• If I find you on LinkedIn what action do you want me to take?

Step 1

YOUYour Profile and Brand

Statistic 1

There are 450 Million Users of LinkedIn

How will YOU standout?

www.expandedramblings.com

It’s how you make

the visitor

feel that matters

Make Your LinkedIn Page Standout


1. What problem are you solving for your customer?

2. Articulate the solution to this problem in one sentence

3. Look at the sentence – what ‘Keywords’ would your customers’ use to search for you

Your ProfileNow Some Simple Changes

www.hubspot.com

Your Title• Keyword Rich• Resonates with your mission

• Be catchy and socially savvy

TacticSearch your

industry as you would a client.

Whose profiles come out top?

Look at their summary – anything you can learn?


Create a Vanity URL• Professional• Shareable• Presentable

Statistic 2

Adding a profile pic can increase the chances of being viewed by 14x



ToolIt pays to get a professional photo headshot or if you want

to use an avatar – go towww.fiverr.com

http://www.fiverr.com/


Add a background photo

• Relevant to your brand

• Be professional

www.hubspot.com

Tool

www.canva.com

It’s free – no LinkedIn banner template but will except freeform measures.

Optimum Banner size – 1400 x 425 Pixels and under 8MB in

size

http://www.canva.com/


Optimise your Contact • Personalise tags• Include other social• Contact details

www.hubspot.com

Statistic 3

13% of LinkedIn Users are not on Facebook

59% of LinkedIn Users do not visit Twitter

83% of LinkedIn users are not on Pinterest


www.expandedramblings.comWebsite

LI

FB

TwBlog

Pinterest

Your ProfileNow Some

Simple Changes

SEO your profile• Key terms that you want to be found for

• SEO headline and summary

www.hubspot.com

Statistic 4

The average time spent on LinkedIn by users is 17 Minutes

per month




Simple Changes

Evidence what you do and what you have done

• Builds credibility• Rich Content warehouse

www.hubspot.com

Statistic 5

19.7 million presentations loaded

on LinkedIn via Slideshare


www.expandedramblings.com 19.7 million – it’s really small

“The Quiet Giant of Content Marketing,” Kissmetics

TacticTurn Blogs into Presentations

• Create a Slideshare account

• Upload slides onto your LinkedIn profile

Statistic 6

Members who include skills get about 13x more profile views



Number of LinkedIn endorsements – 1 billion

Do they matter? Yes• Searchable• Valuable

• Make sure your settings say YES to endorsements


Simple Changes

ADD SKILLS• Builds credibility• 50 Skills• Relate them to what you want to be known for

www.hubspot.com

TacticEndorsements are digital

hugs. Give them out as rewards.

Say thanks to those who give them. Move from a cold to warm

lead


Simple Changes

RECOMMENDATIONS• Builds relationships• Build trust• Keep them brief• Specific and relevant

www.hubspot.com

TacticRecommendations• Ask for them• Give them• Check out your

connection’s recommendations

Build relationships and develops trustRecommendations trump endorsementsRecommend only those you can


Simple Changes

Groups • Builds credibility• Builds contacts• Builds you as a ‘Thought Leader’

www.hubspot.com

Statistic 7

Your profile is likely to be viewed 5x more if you an active member of a

group



TacticGROUPS

You can join 100 of them.

• Choose wisely• Share• Comment• Engage• Connect• Endorse• CREATE YOUR OWN


Simple Changes

Education and Academics

• Builds credibility• Builds contacts• Reconnects you with former Alumni

www.hubspot.com

Statistic 7

Members who show education on their

profile are 10x more likely to have their

profile viewed.



Tactic

EDUCATIONConnect to you Alumni and School Network

Rekindle connections


Simple Changes

Measure and Monitor• Grows your network• Motivates you to be active

• Tells you what is working

www.hubspot.com


• What action(s) will you do to improve your profile?

• How will you change your profile to make it more relevant to your brand?

Building Connections

Step 2

Statistic 8

Only 1/3rd of LinkedIn users visit their

site every day – 1/3rd every week

How will YOU Grow your network?


TacticACTIVITY

• Update your status 3x a day – use a mix of scheduled and visited activity

• Share and comment on the updates of your first second degree connections

• Connect to at least one new person per day.

• Group participation at least once a day

Get Noticed Fast

Statistic 9

There are 19 million users of LinkedIn in

the UK


http://www.rosemcgrory.co.uk/

How Many do you know already?

Connect to everyone who you already know

Email Signature – Include your LinkedIn URL and invite

to connect

TacticGo to ‘Grow My

Network’Link your email

contacts to LinkedIn and send out

connection invites

TacticSearch Functions

• Set out who you want to find

• Narrow the list• Look at their

groups• Look at their

activity• Comment• Message• Make contact and

meet

Tactic

Leverage @mentions in your comments

• Drive connections to other platforms

• Brings comments to the attention of others

Statistic 10

80% of all B2B leads from social media

come through LinkedIn


www.quicksprout.com

You stand a better chance to be noticed if you are active

TacticGO TO YOUR ‘LINKEDIN

HOME PAGE’

… Look at Recent updates

Comment, Like and Share

Get Noticed Fast

TacticBuild Connections

Constantly

• Target connections• Who do I know and who

do they know• Follow up on all

meetings• Ask to be introduced

ToolsUse a scheduler

• Hootsuite• Buffer• IFTTT• SocialOomph• SocialFlow• SproutSocial• CrowdBooster• ArgyleSocial• DashBursthttps://blog.dashburst.com/best-social-media-management-tools/

Got something to share? Make sure you do so when

your audience is most aware

TacticReciprocate and

Endorse

Find someone you want to connect to?Go to their profile – look at what they

are saying and endorse them for a

skill.

TacticBuild Connections

Constantly

• Target connections• Who do I know and who

do they know• Follow up on all

meetings• Ask to be introduced


How are you going to grow your network?

• Describe a person who you might want to find and connect to

• Write down three steps to making that connection happen

• Complete the following: The goal of growing my networks is…

Improving your Content

Step 3

Drive Sales

Tools

Content Curation

So many tools – one aim:

Source valuable, meaningful content that resonates with your audience

TacticLike / Comment /

Share

Make a commitment to visit your home page and react to other people’s

posts

Statistic 11

Posting 20 times a month on LinkedIn and you reach 60% of your

contacts


You stand a better chance to be noticed if you are active


TacticBlog

• Answer your audiences problems

• Give your blog a purpose and clear message

• Keep a record of bad Blogs – do it better

• Have a diary / schedule

• Share the work

Take 10 Minutes

• Name three topics that you assume your audience will engage with

• How will you test those assumptions?

• I will use my content to….

Measure

Step 4

Tactic

Measure what?• Growth in connections• Engagement with posts• Referral traffic from

LinkedIn to website and vice versa

• Successful conversions that lead to coffee

ROIThe effort you put in vs. the

gains you makeYour LinkedIn ROI Calculator

Monthly New Client Calculator (Fill this out first):On average, I will reach out to this many prospects per day: 3Days pr year Active on LinkedIn 100Total Number of Prospects Reached Over 12 Months: 300Estimated % of Prospects Who Agree to Speak or Meet 45%Average Monthly Calls/Meetings with Prospects 11% of Prospects* you meet who are interested in a next step/proposal? 40%Absolute number per month who are interested 4What % of "interested prospects" become clients of yours? 30%Monthly New Clients 1

* Remember, these are prospects you've identified based on your criteria for YOUR IDEAL CLIENT.

Financial ROI Calculator (Fill this out second):On average, how many minutes per day will be devoted to LinkedIn activity? 120What is the hourly rate to sub-contract this work? £25.00note: If you are the one doing the work, then plug in your hourly rate.Annual New Clients: 12Average Annual Revenue from 1 Client: £1,500

Total Revenue Generated: £18,000Investment: £5,000Gross Profit £13,000Annual ROI: 260%

Any Questions?

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