Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by Julien Carlier

© Social Dynamite 2012

www.social-dynamite.com

Digital Marketing for Events trends

“Schedule live influence”Julien Carlier

Président CEO & Founder

@ MPI France Suisse@ Social Dynamite

Retweet this slide via @SocialDynamitEN m



Agenda

Why Digital Marketing

5 steps for your events

Schedule live influence

Some tools

Innovation for your events in Digital Marketing




Who we are

Our ambition is to contribute to the creation qualitative web.Our promise to focus on content creation.

Our tools, proprietary softwares, simple and efficient, originally created for our clients.

The marketing Agency helps companies and brands, from design to implementation of their digital strategies. Our solutions are available in four areas of expertise: digital strategy, content marketing, social media and search media..

Social Dynamite, the 360 content marketing tool-suite and its moduleContent Scenarist, module for social and scripted promotion



Introduction



Goals

• Attractivité participants, sponsors, create value for stakeholders

• Awareness raise visibility, media coverage, make the event the center of its ecosystem

• Pérennité create and animate the digital community and take the lead for sustainability of the event

Attract

Awareness

Sustainability




Agenda




Some tools




Step 1: What to say?

Define your editorial line

• Ingredients, topics, content types

• Channel for distribution

• Performance & KPI

Awareness



Step 2: publishing calendar

1. What are my ressources / objectives?

2. With respect to event schedule

Save the date

Programme

Live

After

Attract



Step 3: engage with your influencers

Visibility and awareness acceleration

• Who are they?

• How to make them engaged?

• Day-to-day issue

Attract

Awareness



Step 4: the power of the Event

3 pilars

1. Live and semi-live coverage

2. Live engagement through mobile

3. Content and conferences are your assets

Awareness

Sustainability




Step 5: back to the community

After the Event

• Distribute the content slowly

• Engage influencers, speakers with their content!

• Create « remixed »

• Engage for next event

Attract AwarenessSustainability



Agenda




Some tools




Your content

Step 1Share with the Events’ channels

0 min

5 min

Step 2Like, Retweet, Share with Speakers & CommitteesStep 4Like, Retweet, Share with participants4 steps for publish, like retweet, share withBrand, Executives, Speakers, Committees, Influencers…

10 minThe Dynamite’s effect



Social Promotion with scenarios

SHE

HE

SHE

BRAND PROMOTIONSCENARIO

HE

HE

HE

2

3

1

5

4

6

7

Executives and employees are convinced that Zzzz is revolutionary.They want to 'likes', 'sharing' and 'retweets' the communication team.

The company Zorg sells its new product Zzzz.The Zzzz needs visibility to become a market leader.



www.social-dynamite.com15

Goals

• Schedule live tweet (like we are doing) Conferences: with speakers quotes, slides Logistics: « In 5 min, begin of the Digital Marketing Keynote with

@juliencarlier » Sponsors anounces (they will pay for it): « Live demo of scheduled

tweets on Social Dynamite’s booth E22 »

• Use the power of your influencers

• Focus on real live activities with Digital Master of Ceremony

• Leverage your influence power Trending Topics = Pure Media



www.social-dynamite.com16

Results

• Pre-schedule messages More engagement More quality More time available for live coverage Into Trending Topics Media leverage

• Scenarios Event ambassadors viarlity & reach Live usage



Agenda



Our Innovation for live

Some tools




Some tools

BEFORE LIVE AFTER




To go further

http://dy-nam.it/qrqu

By






Live community MPI France Suisse

• Media space news.mpifrance.org Board involvment Media coverage Social Media distribution

• Page Facebook, Twitter, LinkedIn Feeded automaticaly x20 engagement X20 conversation



Julien Carlier - CEO

[email protected]+33 6 12 37 05 10


Q & A