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As we prepare this last issue of EIBTM Show Daily 2011, we feel so charged with the buzz and the energy that have been circling on the show floor. Stopping anyone in the aisles for their thoughts and the mood was singularly one of optimism, as also confirmed by yesterday’s poll results. As Graeme Barnett, EIBTM Exhib-itor Director, says: “We facilitate the platform to make business happen. The results will speak for themselves.” So we decided that we would let you, the meet-ing professionals, be the voice of our last cover. We held out the microphone and what we heard is that ...

IT’S ALL ABOUT YOU

continued on page 3

page 24

The Velvet Football Terraces

page 21

Helping AIDS

page 19

The Touch of Minerva

page 21

Better By Design

page 33

Gothenburg’s Got It!

page 20

Let the Games Begin

“This year, we have noticed an increase in the number of leads, especially in new markets such as India, Russia, Turkey and Chi-na. In addition, we have also ob-served that planners have come with more solid and concrete re-quests.” Meenaz Lilani, Executive Director Global Sales - EMEA of Fairmont Hotels and Resorts.

“We are really satisfied with the organisation, the quality of the requests, the increase in the number of leads, which are much more concrete in business, the way the appointments have turned out (we had only one no

show!), but what is really most important this year are the new businesses we have attracted. An important number of buyers who do not know us have asked us for a proposal and we have on our desk a large congress and also an incentive that already add to ap-proximately some 2,000 people. We are already thinking of com-ing back next year!” Fiona Chappell, Director of Business Development, Melbourne Convention and Visitors Bureau and Anne Jamieson, Director of Sales and Marketing, Melbourne Convention Exhibition Centre.

“We have always managed to close a lot of business at EIBTM, but this year it has been especial-ly encouraging. To start with, it is very well organised and we have many appointments lined up. On top of that, we have more than 80% of the appointments and had more contacts than last year. We have also closed group bookings of approximately some 2,000 persons in various groups for 2012...”Esteban Misó, Solways, Group, Congress & Incentives Dept.

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CHINA’s leading international exhibition for the meetings and events industry will be co-locat-ing with the SITE internation-al Conference at China National Convention Center, Beijing, Chi-na from 12-14 September, 2012.

With interest in the meet-ings industry at an all time high in China, this year’s CIBTM closed with record figures, more Hosted Buyers, Exhibitors and trade visitors than ever before. 4,428 Hosted Buyers and Trade Visitors took part and over 7,322 Pre-Scheduled Appointments were made during the 3-day event.

The largest number of in-ternational exhibitors mixed with suppliers from China and Asia Pacific, with 391 main stand holders and exhibiting partners

Explore the gateway to business opportunities in China

in total. The views from the floor showed that the presence of CIBTM has clearly helped in delivering business to the MICE sector.

“This year CIBTM is fol-lowing in the footsteps of Chi-na’s dynamic economic rise, with the event breaking all previous records,” said Craig Moyes, Group Exhibition Di-rector, Reed Travel Exhibi-tions.

Alongside the SITE Inter-national Conference, CIBTM, as part of the Global IBTM Portfolio, will expose the meetings and events industry to a wider audience and will once again create a positive impact for the Chinese econ-omy. www.cibtm.com

AIBTM, launched in June this year and winner of the ‘Best of Show’ at the 2011 TSNN Event Excellence Awards, has unveiled some of the partners and events expected to be part of America Meetings Week for AIBTM 2012 all of which focus on the delivery of business opportunities, edu-cation and networking.

PCMA (Professional Con-vention Management Associa-tion) will be a unique partner for AIBTM, with a strategic alliance delivering both thought provok-

AIBTM unveils Road Map for American Meetings Week

ing and invigorating content to the education program as well as significant support to the event’s Hosted Buyer recruitment pro-gram. This year saw PCMA de-liver education to kick start the week but next year the partner-ship is to be constant throughout the event.

Powered by PCMA, AIBTM will facilitate a ‘State of the In-dustry Debate’ where the ses-sions will invite top-tier keynote speakers to talk about relevant cutting edge topics.

AIBTM will also partner with SITE securing attendance from their top-level members as Host-ed Buyers at next year’s show. They will also host the SITE Young leaders programme at the event, which is designed to build the next generation of mo-tivational experiences leaders by providing education and net-working opportunities on a lev-el and in a manner appealing di-rectly to younger generations.

Another collaboration is with ACTE (Association of Cor-porate Travel Executives) who will deliver an educational track of sessions pertinent to face-to-face meetings in the context of business travel. The educational sessions will focus on how indus-try professionals make the most of face time and developing tech-nology to best enhance the cor-porate travel experience.

AIBTM will take place in Convention Center Baltimore (June 19th – 21st 2012). www.aibtm.com

“Even though we always have a lot of expectations from EIBTM, this year we met them all: we have not only seen more peo-ple, but all of our appointments have been with high quality con-tacts with decision and purchas-ing power. On the other hand, we had 20 appointments of which only four have not turned up, but we managed to have nine more, which were not expected ... and we have had three approaches with strong potential.”Sara Elleni, General Manager, Chile en Colores DMC.

“The most important things this year are ‘touch brand’ and edu-cating clients, especially for a hotel chain like ours. It has been five years that we have not been here, but we are very satisfied by the appointments agenda, the high quality of Hosted Buyers and the incentive groups that we have closed with Italy and Bel-gium.”Kenny Teo, Director of Sales, Taj Hotels Resorts and Palaces.

“It is a lot better in terms of the number of appointments, but es-pecially the high commitment by the planners. When they sit down with me, they come with concrete requests, as they al-ready have confirmed groups. I have on my desk various groups with very high potential. Tak-ing into account that Thailand is a long-haul market here, we are surprised by the high level of in-terest for our destination, espe-cially from Belgium, Russia, In-dia and China.”Vanessa Tondorf, Anantara Hotels, Resorts & Spa.

“In 2008 the atmosphere was re-ally positive and incredibly busy; people come to EIBTM to share and to experience with an enor-mous number of professionals. And in today’s economic situa-tion, it determines the way peo-ple use face to face, as they need to talk and engage more,” com-mented Graeme Barnett, EIBTM Exhibition Director.

Today’s economic situation may have forced the exhibitors to work harder, but meeting plan-ners are just as charged up as ev-er to find new and better meet-ing solutions at EIBTM. As the Show Daily goes to print, all fig-ures are looking up: from some 65,000 Pre-Scheduled Appoint-ments, an increase of 16% year on year, to 4,156 Hosted Buyers and 7,348 Pre-Registered Trade Visitors. All of these numbers will be independently verified by the Audit Bureau of Circulation (ABC), but they are expected to be close to the mark. “We had a record number of Hosted Buy-ers, as communicated during the

first day of the show, and over the last two days we have seen few cancellations and few no-shows, which means we are on record to deliver the highest attendance at EIBTM,” he added.

EIBTM has also stepped in-to the social sphere, which judg-ing by the posts that have been sent out by both exhibitors and visitors alike has been an exhila-rating experience for many. With all the buzz at this year’s EIBTM complemented by the lovely sun-shine, we wish you all a great end of show and an even better stay with us in Barcelona. See you all in 2012!

Like our facebook page www.facebook.com/EIBTMevent

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Fancy & Cool or Effective & Efficient?Maarten Vanneste, President of Meeting Support Institute, is an expert in designing meetings. Author of the book ‘Meeting Architecture’, the main idea is that meetings are organised to communicate, train and build relationships. However, today, many meeting efforts are still invested in logistic issues and organisation rather than achieving these goals. We had a quick chat with Maarten.Give us a quick update on Project Meeting Architecture?PMA is now working hard on a first educational package to share with the entire industry and its existing organisations. It will be a combination of a work-book, training and a few tools and apps. The title is ‘Meeting Architecture Process’ or ‘MAP’, which is about a ‘how-to’ pro-cess to identify meeting objec-tives and design the meeting based on those objectives. Meet-ing planners learn how to facili-tate or even lead such a process.

You constantly find new tools which increase meeting effectiveness. Can you indicate three cool / really useful ones?When people ask me to speak or to write about tools, every-one is interested in the latest and the coolest new tools. Often this brings us to technology. But for designing effective meetings it is more essential to find the

RIGHT tool to support the meeting objectives. Fan-

cy and cool are ‘nice to have’ but effective

and efficient are much more es-sential.

You are preparing the FRESH conference. In what way will it be an example of how an effective meeting should be? The biggest challenge FRESH has is to be an example of excel-lence. Not just talking about it but also demonstrating it. I hope to score reasonable rates when our ‘critical mass’ will evaluate our work. One of the things I look for is the way our FRESH team will test a developing process to improve speakers.

‘The Meeting Architects Toolbox’ will be held at the Future Events Experience Stage Area today at 11:30. Open to all.

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For designing effective meetings it is more essential to find the RIGHT tool to support the meeting objectives

Global Meetings, Events and Business Travel Portfolio

Hyperactive Eric Rozenberg Joins RTE as Non-Executive Chairman

Swantegy, MPI, now RTE: what is your brand of energy drink? (and is it legal???)It’s the industry that I love – which is perfectly legal, it en-ergises me and never gives me a hangover! Above all, it al-ways gives different experienc-es, I keep on learning and bring-

ing innovative and efficient solu-tions to my clients! What added value do you want to bring to the IBTM portfolio? Where can you make more of a difference?It’s a combination of my person-al experience as an entrepreneur in this industry as President of Swantegy, plus the volunteering with MPI, JCI and AIESEC, and a passion for the meetings and events sector, that will bring an international perspective to the IBTM team approach, hopefully adding lots of value to the indi-vidual events.

What have you noticed chang-ing in our industry that RTE will have to take into account for the success of the IBTM shows?Three of the major changes we have witnessed in our industry

If you are a part of this industry, you will have seen his huge smile, heard his booming laughter and shared his enormous enthusiasm. This Belgian entrepreneur is a key figure of the meetings and events world, especially as the latest chairman of MPI. Whilst remaining the President of Swantegy, he now also brings his ideas to Reed Travel Exhibitions.

over the last years are: a grow-ing integration of the business world with the meetings & events world; the globalisation of activities; and shifts in the leading economies from West to East and the BRIC coun-tries. The platform of events delivered by RTE in address-ing those changes, with their tailor-made educational pro-grammes and international/regional events in every re-gion and face-to-face oppor-tunities, connects buyers and suppliers and helps them do better business.

Personally, you like to push things and innovate - how do you perceive our industry in that respect? Are we not pretty conservative? There is permanent and tre-mendous innovation and change in our industry. The key question is always: why? If it’s to help the end-user/cus-tomer/attendee, then great, let’s change, innovate, improve and adapt to the local needs. If it’s to be seen as ‘hype’ or win prizes at award ceremonies, I’m not sure it’s serving the right purpose!

What is/has been EIBTM for you, in just a few words?It is a key milestone for my business where I learn about new trends, meet new people/potential partners, reconnect with friends and get re-ener-gised!

Research showing that 47% of Hosted Buyers attending EIBTM 2010 had annual meetings budgets of over $1m.

EIBTM is independently audited by ABC so all numbers relating to the event are not qualified until post show.

Reed Exhibitions (www.reedexpo.com), organisers of EIBTM - is the world’s leading events organiser, with over 440 events in 36 countries.

ICCA’s has announced that Barcelona has been ranked as the 2nd most popular city destination for hosting international association meetings.

Do youknow...

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GEARING up for its 20th year, the organisers of the Asia-Pa-cific Incentives & Meetings Ex-po (AIME), are pleased to an-nounce some significant chang-es and updates for 2012 to keep the show fresh and dynamic.

Sally de Swart, Reed Travel Exhibitions Director for AIME, said the 20th anniversary was an important milestone and one they would celebrate with a range of new initiatives.

“We’ve taken feedback from all attendee groups into consid-eration and assessed all aspects of AIME. We want the changes to not only be improvements, but put a fresh spin on the show,” Ms de Swart said. New initiatives in-clude:

New association partner-shipsAIME 2012 welcomes three ex-citing new partnerships with major associations within the events and conference plan-ning industry. The Association of Corporate Travel Executives (ACTE), the Professional Con-ference Organisers Association Inc (PCO) and the Internation-

AIME celebrates 20th anniversary with new initiatives

al Special Events Society (IS-ES) will work alongside AIME organisers to promote business event opportunities to their cur-rent and prospective members.

Education ProgramA new look Education Program will be introduced for AIME 2012, providing excellent pro-fessional development opportu-nities for AIME attendees. The program will be created with input from the industry and AIME’s association partners to create relevant and interesting content that addresses the cur-rent challenges and issues faced by the meetings and incentives industry.

New Pre-Tour optionsHosted Buyers will have the chance to experience Melbourne and regional Victoria first hand through AIME’s Pre Touring program and two new tours are available for 2012.

The new Hume City Council full-day tour gives Hosted Buy-ers the opportunity to sample wines and experience the beau-

ty of regional Victoria while the new, half-day Melbourne Coffee Tour introduces buyers to cos-mopolitan Melbourne.

New Globe 2 dining areaFor AIME attendees who are looking for food-on-the-go and do not have time to sit-down and enjoy AIME’s Globe restaurant, the new Globe 2 dining option will be a welcome addition to the 2012 show. Sponsored by the Singapore Tourism Board and providing faster meal options, Globe 2’s ‘SingaporeXpress’ will give diners a taste of the hawk-er style cuisine that Singapore is famous for while providing a casual Singapore-inspired din-ing area.

Ozaccom PlusAIME has teamed up with Ozac-com Plus to offer accommoda-tion and flight packages to Mel-bourne for AIME attendees. Vis-itors and exhibitors will be able to find flights and preferred room rates from members of the Australian Hotels Association (AHA) as well as three addition-al hotel properties – making it a one-stop-shop for AIME trav-el plans.

AIME is taking place on February 21st - 22nd 2012 at the Melbourne Convention and Ex-hibition Centre (MCEC) in Aus-tralia. www.aime.com.au

Publisher:Grupo eventoplusDiputació 256, 5º 1ª,08007, Barcelona, Spain.t +34 93 272 09 27f +34 93 272 09 12showdaily@eventoplus.comwww.grupoeventoplus.com

Director: Eric Mottard

Editor:Lynn Wong

Editorial Committee: Francesca CrispinoNeus DuranCristina MuñozRobert Cotter

Art director: Maria Leone

Communication: Eva Da Pozzo

Events: Vanessa DíazOlga Bravo

Advertising and sales:Christian BergmannAlex BarberoSilvio CamafreitaJosé García AguarodJosé Luis GarcíaLuis GarcíaPilar Lafuente

Coordination:Esperanza Iglesias

Administration:Noemí OrdóñezNabila Katira

EIBTM Show Daily is produced for Reed Travel Exhibitions by Grupo eventoplus. It is printed on 100% chlorine-free paper using vegetable and mineral based inks and is recyclable.

While every care has been taken to ensure that the information in this publication is accurate, the Publisher cannot accept and hereby disclaims any liability to any party to loss or damage caused by errors or omissions resulting from negligence, accident or any other cause. All rights reserved. No part of this publication may be reproduced, stored in any retrieval system or transmitted in any form electronic, mechanical, photocopying or otherwise without the prior permission of the Publisher.

Follow us on Twitter @EIBTMevent

Your eyeballs must have zoomed on the two large LED screens in the centre aisle of the show floor, the 10 plasmas strategically located in areas like the Hosted Buyers lounges, the education area, and even in the Hosted Buyers’ transfer buses. You must have seen the messages and news of the exhibitors. The EIBTM TV is the new striking addition this year. We would like to thank our sponsors for their support in this innovative project and have decided to communicate themselves in a visually impacting manner.

You can also have a dynamic communication at EIBTM 2012 with a combination of both TV and Print. Contact us at showdaily@eventoplus.com or eibtmtv@eventoplus.com or simply drop by Grupo eventoplus (Stand M800) to start making 2012 even better.

PRINT OR BROADCAST, OR BOTH?

SEE YOU IN 2012!

Silver sponsors:

Produced by

Gold sponsor:

See online EIBTM Show Daily www.eibtm.com/showdaily

Futures Dates 2012November 27th - 29th

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VANCOUVER. SPECTACULAR BY NATURE. ™

SAY VANCOUVER AND PEOPLE WILL COME.

CONTACT DORTE OTTESEN AT

DOTTESEN@TOURISMVANCOUVER.COM

OR CALL 604.682.2222

VISIT OUR WEBSITE

TOURISMVANCOUVER.COM

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HOW MUCH CONTINGENCY PLANNING DO YOU DO IN YOUR EVENTS?

I think of the most obvious risks and design plan B and possible actions

47%

I have a formal process to manage risk, I often get a specific insurance or do a proper plan

37%

Not much… 16%

EdgarsKuzmans Edgars KuzmansBtw - the @EIBTMevent Welcome Party was superb! The Magic Fountains were sparkling as the cava & colorful as the tapas at the reception!

@Banks_Sadler: Great advice on use of social media at #EIBTM today. Meeting some interesting folks in the Technology Village too @EIBTMevent #eventprofs

@madykeup: 2011 has been is a year of two halves, a planet of 2 halves, Rob Davidson @EIBTMevent

@Graupix: Cute little hotels like @HostalSport in Priorat wine region (Catalonia) organize wine tastings in @EIBTMevent Great idea!

@WarwickConf: Really busy day at the @EIBTMevent meeting some great contacts

Elliot Ferguson,President and CEO, Destination D.C. Stand B260We’ve been attending EIBTM forever. The first day of EIBTM 2011 went well, lots of good customers and traffic in the area was good. The quality of appointments has increased! The Breakfast reception we had at the stand on wednesday morning had a brilliant turn out.

Robert Santamaria, President, Event Travel Solutions. Stand A240We are exhibiting for the first time. We are pleasantly surprised by the quality contacts that we are making.

WILL YOU POST / HAVE YOU POSTED SOMETHING IN ONE OF THE FOLLOWING WEB 2.0 TOOLS ABOUT YOU COMING TO EIBTM?

Foursquare 0%

All 1%

Blog 4%

Others 11%

Twitter 22%

LinkedIn 26%

Facebook 35%

None 41%

ARE YOU LOOKING AT NEW DESTINATIONS? Yes, slightly

10%

Not really 22%

Yes, clearly 67%

HAVE YOU DONE ANY BUSINESS IN EIBTM?

No 39%

Yes

61%

Informative

Interesting Useful

VisualNiceTrendy

Clear

GoodComplete

Updated ProfessionalAmazing

For yesterday’s polls, we went to the show floor and talked to 238 professionals to get a snapshot of meeting professionals’ response on varied topics.

First, in the age of fear of pan-demics, volcanoes and strikes, do professionals have a proper risk-management process? Un-fortunately, 63% do not real-ly have one, as “thinking of the most obvious risks” (as quoted by 47%) is probably a bit limit-ed as a risk-management pro-cess, and 16% very honestly con-fessed having no real process. It looks like planners’ optimism still wins over the necessary cau-tiousness. We may ask EIBTM to add a session on Contingen-cy Planning in next year’s educa-tional programme…

We also did a test of social network usage by meeting pro-fessionals. Did attendees post anything related to their partic-ipation in such an important in-dustry event like EIBTM? Well,

Looking for Business and Doing Business!not bad at all… Only 41% did not post anything. Facebook wins hands down, with 35% of attend-ees telling their friends about the show on the ‘Social network’. The professional community Linke-din, and the instantaneous Twit-ter trailed quite far behind (26% and 22%). However, Web 2.0 has clearly become an important communication tool in meetings and events.

Are professionals still ex-ploring the world? Absolutely: No less than 78% still have their eyes wide open to discover des-tinations. There is still a lot of business out there for destina-tions eager to grab it!

Finally, the million-dollar question: was there any business done at the show? 61% said YES! As this poll was conducted yes-terday morning, this means that there are still many business op-portunities out there for the rest of today. Good luck!

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The results indicate an ambiva-lent market: more events are or-ganised but less money is invest-ed in them; the industry wants to innovate but inertia and ‘busi-ness as usual’ tend to win; stra-tegic alliances are necessary but distorted relationships are ev-erywhere.

No growth in budgets. Cor-porate clients plan to reduce their event budgets by 4%, which contrasts with the optimism of agencies (+9%) and suppliers (+2%). One explanation for this apparent inconsistency is the disappearance of some agencies during 2008 - 2010, which led to a greater proportional share of the pie even though the pie had not grown in size. On the other hand, the international market is clearly recovering and sends events to Spain, offsetting the sluggishness of local customers.

How to save money? The crisis has meant less money but more events. This is possi-ble with events having become shorter, closer and more aus-tere. At these events the major ‘Why?’ is on the meeting’s con-tent, trumping innovation and any other meeting aspects. In-terestingly, reducing the num-ber of events or participants has been the solution least used to save on cost: companies under-stand the importance of con-necting to their employees and customers.

Disintermediation. Compa-nies tend to organise their events internally: more than half of all event activity (exactly 50.5%) is handled without an agency, a trend that has increased with the crisis and events becom-ing simpler and easier to man-

More Events but Squeezed Budgets for the Meetings and Events Industry

age with corporate clients work-ing directly with their suppliers. This trend, seen in other coun-tries, also highlights a crisis in the perception of the added val-ue of agencies by their custom-ers. Providers expect this to con-tinue, as they expect to do more business directly with clients.

DO YOU EXPECT YOUR SHARE OF BUSINESS DONE DIRECTLY WITH CORPORATES TO...

suppliers

Grow 38.4%

Stay the same 50%

Decrease 11.5%

Strained relationships. In general, the crisis has led to more difficult procurement process-es and to an even less continu-ous relationship between agen-cies and clients. 63% of events are contracted through bids (see following chart), which repre-sent a very high cost to agencies; auctions, a selection based pure-ly on price, are now used by sev-eral large accounts in choosing their agency. The result is that relations between these two in-dustry actors have become more tense and marked by mistrust. WHEN YOU HAVE A NEW EVENT, YOU...

corporate

Call your usual agency 36.3%

Organise a bid with 2-4 agencies 59%

Organise a bid with 5 agencies or more 2.2%

No response 2.2%

Agencies as banks. A trend that has intensified the fund-ing gap between the advance or 30-days payment required by suppliers and 90-days or more payment delay from companies

has placed agencies in a real fi-nancial fix. No wonder, then, that for 64% of companies, the finan-cial capacity of agencies is a fac-tor to consider when hiring.

Conservatism. When asked to name the growing components of events, professionals clear-ly seem to favour (this year, un-like other years of this survey) traditional elements. Creativi-ty wins (as with every year), but other strong elements are sim-ple setups, quality of food (usu-ally much lower in the rank-ing), networking and education-al content, whilst more innova-tive ingredients, such as social networks, CSR or virtual events, are clearly low in the ranking. The crisis has nurtured our in-dustry’s conservatism.

As with every year Grupo eventoplus, the main media group dedicated to events and meetings in Spain, presented its Market Study. For this research the company polled more than 400 event industry professionals, with three quantitative surveys to customers (corporates), agencies, and suppliers (hotels, venues, catering, etc.), as well as qualitative analysis based on interviews and international studies.

WHICH ELEMENTS ARE GAINING IMPORTANCE IN YOUR EVENTS?

agencies corporate

Creativity, surprise 91%

79%

Simple setups -attention to content

71% 81%

Quality of catering 49%

58%

Networking 38%

53%

Educational content 28%

51%

New formats 46%

42%

Social networks, 2.0 46%

42%

Fun activities 46%

26%

Sustainability and CSR 25%

44%

Virtuality 29%

19%

A huge market. Recently the economic impact of the sector in the U.S. was analysed and the results are surprising: the indus-try is larger than automotive, en-tertainment or information ser-vices. The study by PriceWater-houseCoopers, at the request of the Convention Industry Coun-cil, MPI and other industry or-ganisations, estimates that this industry is responsible for 1.7 million jobs and $106 billion of GDP. > Stand: M800

ACCORDING to European Cities Marketing (ECM), the association of tourist of-fices and convention bureaux of the major European cities, the stabilisation in econom-ic conditions throughout most European countries impact-ed hotel performances, slow-ing down the rate of RevPAR growth and the generally good momentum that was enjoyed previously. Results have, how-ever, regained some normal-ity, reaching pre-crisis levels.

Throughout the 27 coun-tries of the EU, hotel occu-pancy rate (OR) levels for the month of September have staged a revival, reaching and even bettering the same month last year. Overall, OR hov-ers around the 75% level and in some markets pushes 80% and above. In London, Venice, Amsterdam, Paris, Ghent, Zu-rich, Munich, San Sebastian and Berlin, OR even managed to tip the 85% point. Budget and economy hotel segments perform best, jumping 5 per-centage points. As expected, occupancy growth in the oth-er categories is more modest,

An Improving View from the Hotel Terrace though still remaining positive.

This overall good level of de-mand allows hoteliers to sustain good average daily rates (ADR) progress. Higher categories in the hotel spectrum manage to achieve better ADR growth, hav-ing greater price elasticity and margins for manoeuvre. They also target higher paying (more profitable) clientele segments, such as international leisure in-dividuals and meetings industry guests. Indeed, fine tuning yield management and selected dis-tribution channels become so-phisticated instruments for im-proving revenue without shift-ing rack rates significantly. In ad-dition, the newly regained rates are a solid basis not only to retain but to improve the high quality and performance of the Europe-an hotel offer.

As always, the 27 coun-tries of the EU are divided into three categories: those that ex-perienced a brief moment of eco-nomic weakness, such as Ger-many and Sweden; those posi-tioned in the good average brack-et, revealing the phenomenon of stabilisation after strong growth recorded during periods of crisis

– the vast majority of countries – and the few remaining coun-tries that stand out for their very strong growth, including Por-tugal, the Netherlands, Poland and, to a lesser extent, Austria.

In periods of recovery and growth in demand, it is also ob-served that countries suffer-ing from a deficit in hotel supply benefit from a great boom. Al-though temporarily beneficial, such markets must be careful not to allow this to become a long term structural weakness. In any case, most European cities are benefitting from an increas-ing trend in the RevPAR results since the beginning of the year.> Stand: M276

The relationship between suppliers and corporates have become more tense and marked by mistrust

This industry is responsible for 1.7 million jobs and $106 billion of GDP

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How can an event use social media platforms to maximise its reach and success?To successfully use social media for events you need to develop a comprehensive strategy, as you would do for any other market-ing channel. Identify your target group and the platforms for how you can best reach it, set your goals and put the right monitor-ing tools in place to track your success. There is not a one-size-fits-all approach.

Social SophisticationNew ways to promote and improve business are making their way into the events market. Urs Hausler, Head of Sales of amiando, talks about the great potential of social media platforms to generate more ticket and registration sales and get new, direct distribution channels.

out there about whether social media works better for B2B or B2C companies. I think the val-ue of social media isn’t neces-sarily clearer in B2C, because it shows great potential for both. The goals may just differ and you need to be realistic. amian-do is a B2B company, we’re not trying to reach 100,000 ‘likes’ on Facebook. amiando’s social media promotions tools enable event organisers to address their audience (attendees, ticket buy-ers) directly and promote their events, get more reach/aware-ness through social media and at the end sell more tickets.

Do social media actually take a special role in events?Of course, they are one of the most popular forms of social in-teraction and with the help of social media, events can be even more social. Therefore event hosts should try to make it as easy as possible to share infor-

With the help of social media, the social interaction starts long before the actual event

However, social media shows the greatest potential when it’s inte-grated into the whole event life-cycle.

How can the organisers mon-itor their social media chan-nels?Listen carefully to what your at-tendees say on social networks about the event and react if nec-essary. It is also a great way to collect valuable feedback for fu-ture events. After the event, so-cial media allows you to keep the conversation going. Share videos of the event, the keynotes, inter-views with attendees and inter-esting facts about the event.

The value of these social media is much clearer in B2C, where people share much more free-ly than B2B, when there are the limitations of a communi-cations department. What can be said about that?There’s a lot of talking going on

mation about their events. Peo-ple are willing to spread the word about events they are attending, because today, with the help of social media, the social interac-tion starts long before the actu-al event.

Do-it-yourself or outsource it? Should companies build the social network management skill in-house, or should they rely on external help, as the topic is too complex and fast-changing?It really depends. I personal-ly prefer building the social net-work management skills in-house. Developing a successful social media strategy requires a deep understanding of your business and your target audi-ence and you are the expert on that. To define the strategy and sharpen the use of social media within your company it might be good to have some social media experts helping you.

For complex campaigns it

might be helpful to work with ex-perts or agencies. However, you shouldn’t want someone outside your company to decide what your company posts on Face-book or Twitter and how you re-ply to questions or posts of your fans and followers. They expect you to communicate with them and not someone else.

amiando has launched a brand new “Facebook ticket shop” this year. How does it work? What have been the results? We are very excited about it and overwhelmed by the results. We launched our amiando social ticketing app two months ago, which allows you to actually sell event tickets directly from your Facebook page. You only need to set up the ticketing for your event on amiando and add the app on your Facebook page.

So far, almost 400 Face-book ticket shops have been acti-vated within one month - among them ticket shops of large confer-ences like LeWeb, Europe’s big-gest web conference.

Urs Häeusler will be presenting the “Event Ticketing in the Social Media Era” session today at 12:00-12:15 at the Future Events Experience.

The extremely important facts we must consider when we are researching a destination are: adequate airlift, appropriate se-lection of venues, established in-frastructure, political stability and adequate service standards.Nowadays, all the BRIC coun-tries are attractive, with China exceptional – it stands out be-cause it offers good overall value.

Its infrastructure continues to improve and new hotel devel-opments are happening weekly. However, we do face some chal-lenges if we want work with these countries:• Language can be a barrier,

particularly in secondary cit-ies, where a planner’s native language may not be widely spoken;

• Contract negotiation and ad-herence to contractual claus-

Choosing The Right Destination

es may be looked on as a ‘guideline’ rather than legal conditions;

• Service standards can be an issue in some of these coun-tries, where many new venues have become operative but the customer service train-ing hasn’t caught up with the speed of growth;

• Safety and security can be an issue in these developing countries. It is critical to en-sure that the selected venue is in the ‘appropriate’ part of

town.• There are definitely cultur-

al differences with regards to the concept of time and responsiveness. A 24-hour response time is definite-ly not the norm in some of these destinations.

The seminar ‘Selecting a Value Destination for your International Meeting’ will be held today at 09:00 at Conference Room 5.3. Open to all.

Pat Durocher, CEO and Director, and Roger Stauffer, Procurement and Sales Support of Global Cynergies, work on choosing the most suitable destinations for each meeting based on criteria such as accessibility, infrastructure, political stability, visa requirements and exchange rates. We talked to them about how to choose the perfect destination, especially when all destinations can seem exciting for hosting a meeting. Here are some top tips to get to the right place.

THE association’s bi-month-ly MPI barometer is the indus-try’s clearest market situation monitoring tool for assessing in which direction we are moving. Will politicians’ bickering or de-laying decisions and market un-ease with budget deficits take a toll on our industry’s mood?

Professionals are cautious, but remain positive. In Octo-ber’s barometer, the number of professionals reporting better business conditions than a year ago peaked in June, with 72%, but that figure had dropped to a still sizeable 63% by October. Projected business levels remain fairly high, with 3% expecting improvements in the EU, and 4% in the USA.

Interestingly, corporate cli-ents are back! This market seg-ment, a clear loser of the 2008 meltdown, when associations appeared much more stable, is the one which has grown most over the last year, according to 42% of interviewees (followed by domestic associations for 21% of those asked). Unsurprising-ly, today’s penny-pinchers are governments and public institu-

Continued Growth Despite Ongoing Concerns

tions, quoted by 37% as the seg-ment which has reduced their budgets the heaviest. Moody’s is keeping an eye on them …

But be cautious: global eco-nomic uncertainty remains high. According to the report’s au-thors, “lower budgets, reduced travel and employment down-turns have meeting profession-als focused on remaining flex-ible, managing short lead-in times and working hard on doing more with less.” There is a posi-tive outcome, however: “a belief in the quality of meetings is im-proving, as professionals learn better ways to host events that offer relevance and desired out-comes”. Look to add value, now more than ever!

The Barometer surveyed more than 300 people (62% of them planners, 38% suppliers).> Stand: H870

Download EIBTM Show Dailywww.eibtm.com/showdaily

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SERVICES Russkie Prostori has opened its third office in the Black Sea resort of Sochi, in the de facto republic of Abkhazia. Not only is Sochi a destination that can rival the natural splendour of the mediterranean or caribbean, it is also ready for events such as the 2014 Olympic Winter Games, Formula 1 from 2014 and being a host city for the 2018 FIFA World Cup.

> Stand: E335

Putting itself at the centre of destination management, Kuoni Destination Management India has picked up the CNBC AWAAZ Travel Award 2011 in the category of ‘Innovative Work in Marketing India as a Travel and Tourism Destination’. The award specifically acknowledged their creation of a travel industry first Destination Management Centre, a team who root out new experiences in the travel segment. “Our belief is that the future of travel is based on experiences and our ‘Explore” product line effectively communicates this to all stakeholders,” said Dipak Deva, CEO Destination Management, India & South Asia.

> Stand: H700

Making it all easy, Exclusively Morocco DMC has launched a new website to help meeting planners from different countries and needs to plan their events in Morocco. The new website gives logistics information as well as suggesting the types of events that will work best in the different parts of the country; access to track record and experience of recommended hotels in international events; and a dedicated section on the new development, Mazagan.

> Stand: C500

Full steam ahead in providing guests with private yacht luxury, extraordinary service, lavish accommodation and world class dining has hoisted the sail of Windstar Cruises into the ‘Top Five Small-Ship Cruise Lines’ in this year’s ‘World’s Best Awards’, as voted by readers of Travel & Leisure magazine. Building on their other Cruise Line award swag from ‘Celebrated Living’ (American Airlines 1st Class Passenger publications), Condé Nast Traveler and Porthole Magazine, their newly announced itineraries for the Caribbean, Costa Rica, Baltic and Mediterranean for 2012 promise to be special. Luxury at both port and starboard, Captain!

> Stand: F620

With well over a decade’s experience of delivering high quality scientific conferences in Ireland already under their belt, PCO Conference Partners has been awarded the honour of working with the Office of the Chief Scientific Adviser to deliver

the 2012 Euroscience Open Forum (ESOF), Europe’s largest scientific conference. Welcoming over 5,000 top international scientists, business leaders, policy-makers, researchers and science journalists to capital city Dublin, the involvement of Conference Partners will ensure Irish eyes are smiling on this landmark event.

> Stand: G340

The Celtic connection north of Hadrian’s Wall just got stronger. Leading Irish company Eirebus has just launched its Edinburgh-based Reach Scotland venture, aiming to attract an extra 25,000 leisure and business tourists to the country over the next five years. Offering clients a full suite of conference management services to complement tours from the Highlands to the Lowlands, business and leisure boxes have both been ticked.

> Stand: G300

From Vienna to ICCA via Leipzig. At this year’s ICCA annual congress in Leipzig Ulrike von Arnold was appointed to the Board of Directors. Deputy Director of the Vienna Tourist Board’s Vienna Convention Bureau (VCB) where she has worked since 1997, she continues a trend established with a previous VCB Director in 1997, reflecting the consistent high standards of both organisation and destination.

> Stand: I250

Flying is a breeze. Well, it should be, but it’s never easy booking flights, especially not when it’s for a meeting! Air France and KLM have launched their ‘Global Meetings’ solution in Spain to make it more of a breeze for congress and trade show organisers. Via a simple registration on the online booking system, accessible via their web page (www.airfranceklm-globalmeetings.com), organisers can now book flights for their attendees and also enjoy up to 10% discount on the published fare. What’s more, participants can continue to tot up their ‘Flying Blue’ miles.

> Stand: K450

EIBTM was the vehicle for assembling more than 60 international convention centre operations managers for the fourth annual AIPC Facility Operations Summit. Delegates addressed topics ranging from event technology and security to organizational structure and the changing expectations of centre clients in a two day program

designed to enable managers to enhance their uniquely valuable skills.

> Stand: J450

If the roaring of an Italian classic car engine gets your motor running, for example, Nostalgic Vintage Car Travel puts at your disposal a fleet of 1950s Alfa Romeos, allowing the driver to discover the scenic majesty of the Italian countryside from the beaten track of its rural backroads.

> Stand: J200

Bringing the weight of more than a quarter century of experience in numerous prominent positions in the meetings industry, Philippe Fournier, President of the International Association of PCOs (IAPCO) and the MCI Group’s Managing Director for France has also assumed the Presidency of the Joint Meetings Industry Council (JMIC). “I’m delighted to have been appointed President of JMIC at what I believe to be a pivotal point in the organisation’s history,” said Fournier. “There has never been a greater need for good communications amongst international industry organisations. More than ever, in this difficult time, face to face meetings are crucial to make the world go round, with trade fairs, exhibitions, congresses and related events playing a key part in the knowledge economy.”

> Stand: K110

DESTINATIONSRemoteness from most of the world’s capital cities hasn’t dampened Sydney’s spirit for throwing a party or two - in fact, going by the latest results of the International festivals and Events Association (IFEA), it’s quite the opposite. Deemed the ‘world’s best festival and event city’ in the ‘over one million population’ category for 2011, Sydney city reps will be at the 56th IFEA Annual Convention in Texas to hoist their award for the second year running. It’s onwards and upwards for the team from down under.

> Stand: E500

IN ratcheting up a number of recent accolades, the Prague Convention Bureau (PCB) has been able to feather the nest of its destination USPs. These include a podium place on TripAdvisor’s Traveler’s Choice awards for hotel quality; International Automobile Federation (FIA) recognition for the

standard of their public transport as well as an International Air Transport Association (IATA) Eagle Award for progress with their airport; Michelin recognition for the cuisine on offer; and reaching 15th Best Destination by TripAdvisor ranking. All of which should put the wind in their USP sails.

> Stand: K650

Italian seaside resort of Rimini has recently broadened its offer to visitors by extending its provincial area by a further seven municipalities. The result of a public referendum is a greater geographical area counting more historic and tourist assets in its portfolio. This also includes assets for business trade expo and conference tourism, which at more than 17% of all tourist visits has evolved into a healthy proportion. More growth in Rimini in every way.

> Stand: P450

HOTELS&VENUESThe Best Airport Hotel in the World, as voted by Business Traveller Asia-Pacific and Business Traveller UK, has recently been adding a few more stamps to its own passport. With the signing of a project for a 5-star hotel in Wuhan, Hubei, China and a complete make-over of their Kowloon Hotel, Hong Kong, guests who appreciate the quality service of Regal Hotels International can now enjoy the business and leisure facilities of these latest additions to the fleet.

> Stand: E550

From Oslo to Helsinki and Stockholm to Gothenburg, 40 hotels are set to benefit from one of the largest hotel investments ever made in the Nordic region. Scandic Hotel Operator and Pandox Property will invest SEK1.6 billion in an upgrading and development programme over the next three years. The focus of the investment, shared across a motels and city hotel portfolio, will be the refurbishment of 4,000 rooms to 21st century standard, enhancing the informal ambience and creating more social areas.

> Stand: I600

A half century after opening the world’s first airport hotel, Hilton has landed at London’s Terminal 5. The recently opened 350-room Hilton London Heathrow Airport Terminal 5 is also one of the largest high-tech event spaces in the UK, accommodating up to 1,170 delegates. Smaller meetings can be facilitated in two executive boardrooms or five syndicate rooms.

> Stand: G200

Scooping Australasia’s Leading Meetings and Conference Centre since 2006, the Sydney Convention and Exhibition Centre (SCEC) added it to the

Meetings & Events Australia (MEA) National Award for ‘Best Meeting Venue for 500 delegates or more’ picked up earlier in the year. Not to mention MEA’s awards for Banqueting and Catering, In-House AV services and CSR.

> Stand: E500

The Lancaster London is set to spend over £10 million on a banqueting venue overhaul. The £6 million kitchen refurbishment will transform both its look and operation while £4 million upgrade of the Nine Kings and Westbourne Suites, which can host up to 3,000 guests, will upgrade its decor elements.

> Stand: G200

Applying the natural brown and green hues of the Washington landscape to their fourth to sixth floor bedrooms, the Fairmont Washington, D.C. has completed its 3-floor renovation programme. The hotel’s 415 rooms mix stylish furniture and luxurious bedding for the homely ambiance, while an enhanced technological offer ensures guests remain connected.

> Stand: F360

Recently reopened after a US$50 million revamp, the doors of the Divan Istanbul Hotel are once again swishing to the sounds of guests enjoying its Ottoman treasures. The 191-room hotel, an Istanbul landmark, reveals a new Divan Pub, a Victorian-styled Divan Bar, the Divan Patisserie and the fine cuisine of the Divan Lokanta restaurant. There’s also the Puri Spa, if you need a little more pleasure. Back on the Istanbul circuit, it promises a divine stopover.

> Stand: N765

Regal standards have been achieved and surpassed with Historic Royal Palaces’ £12 million revamp of London’s Kensington Palace. Cocktails in the newly designed entrance hall can be followed by dinner in a number of available spaces for varying group sizes, including Princess Margaret’s former home and the State Apartments. The Orangery in the newly landscaped gardens is the perfect setting for summer events and can be extended with marquees and terrace use, making for a truly princely event.

> Stand: G200

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Two in a row for Moscow’s Radisson Royal Hotel, named once again as Russia’s Leading Luxury Hotel. This year it also adds the World Travel Awards ‘Leading Luxury Business Hotel’ for Europe to its trophy cabinet.

> Stand: F550

Confirming its status as a leading company within the hospitality industry, Hilton Worldwide has recently picked up seven category awards at the European Final of the World Travel Awards 2011, held in Dubrovnik, Croatia. With the home city’s Hotel Imperial Dubrovnik winning ‘Croatia’s Leading Hotel’ for the second year, six further hotels in six different countries picked up ‘leading’ awards for Wedding and Honeymoons, Business, Conferences, and Beach resort. The cherry on the award cake came with the Hotel Imperial Dubrovnik also receiving a Best in Customer Service national award, acknowledging the accomplishments of Croatia’s leading businesses.

> Stand: E450

Meliá Hotels & Resorts continues its globalisation and brand enhancement plans with the opening of its first resort in Zanzibar, Tanzania, last October. The new five-star resort is built on a 100-acre estate with a private beach, featuring seven stunning villas, each with private pools and gardens, along with a hundred rooms, all in an exotic paradise setting.

> Stand: F510

With the country increasingly recognised as an international think-tank, an awards dinner at the culmination of the recent Qatar Foundation’s Annual Research Forum at the Qatar National Convention Centre (QNCC) celebrated major achievements in the fields of biomedical, energy, computing, environmental, arts, social science, humanities and Islamic studies research. With Nobel laureates, international policymakers, students, scientists, industry leaders and top academic and research institutions exchanging knowledge and networking, “it is exactly the type of event that will help the country fulfill its ambitions” of moving from a carbon-based to a knowledge-based society, said Adam Mather-Brown, QNCC General Manager.

> Stand: B500

SUSTAINABILITYOlé! Olé! Olé! OLÉ Special Events have announced their new EcoEvent® concept for event organisation. Directly addressing the impact of the events industry on the environment, the company offers to arrange events that will dramatically reduce waste and limit damage to the environment, in accordance with their sustainability policy. Surely deserving of three olés?

> Stand: G630

With last year’s founding of Italy’s Chapter of the Green Meeting Industry Council, the first to be formed outside of the US, the President of Rome-based event agency Events In & Out, Annamaria Ruffini, set the sustainability of Italy’s events industry on an upward trajectory. For her efforts and tangible results in developing sustainable practices, Ms Ruffini was recently awarded the prestigious World Travel Market Global Award. Already a recognisable face on Italy’s meetings and incentive events circuit for her hard work, Ms Ruffini’s ongoing involvement is certain to improve the sustainability of Italy’s events industry as a European frontrunner.

> Stand: P450

Solid plans deliver solid results, as exemplified by the post-audit awarding of ISO9001 to Lanzarote’s Princess Yaiza *****L Suite Hotel Resort for their hotel management plan. This adds to their existing award of UNE182 certification, all of which are steady steps in the hotel’s constant pursuit of most efficient management systems, embraced to raise customer satisfaction and maintain their good repute. Long may it continue…

> Stand: M700

Going green is now the backbone of Hotel Lev meetings and conventions offer with its new environmentally-friendly business strategy. Measures undertaken to date have focused on reducing electricity consumption, installation of waste separation facilities, sourcing local foods, maximising natural light and reducing marketing impact through increased electronic

distribution. With the hotel surrounded by greenery and overlooking the cityscape, the reminder to balance business and environment is there for all to see.

> Stand: J570

Southern German city of Stuttgart is setting sustainable trends in its conference facilities. Visitors to the new Messe Stuttgart exhibition centre and International Congress Centre (ICS) Stuttgart, offering 100,000sqm of flexible exhibition space and a 9,000 delegate capacity, will be heartened to learn of the 27,000sqm of solar collectors on the roof powering their event. Using the city’s well-developed public transport and appreciating the centre’s regionally sourced organic dishes can further green your event.

> Stand: J200

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FOR the fiftieth birthday of the ICCA Congress, more than 1,000 managers from 70 coun-tries - a record-breaker in terms of participation - gathered in Leipzig, where in addition to dis-cussing the key themes and state of the sector there were a number of awards for industry winners, including Glasgow City Market-ing Bureau and the Scottish Ex-hibition and Conference Cen-tre picking up the the ICCA Best Marketing Award for 2011.

Arnaldo Nardone, ICCA President, used his opening ad-dress at the Gewandhaus con-cert hall to usher in a key indus-try theme, explaining to dele-gates why it was highly symbol-ic that they were meeting for the first time in a country that not too long ago sat behind the Iron Curtain.

“We should always remem-

Life Gets Better at 50

Share the Pain to Share the GainThe concept that has quickly gained repute and is now commonly referred to as ‘The Glasgow Model’ won ICCA ‘Best Marketing Award’ which was presented during the Congress. The Glasgow City Marketing Bureau (GCMB) together with the Scottish Exhibition & Conference Centre (SECC) shared the ‘pain and gain’ with meeting organisers so that the risk will be spread between them. “Our clients were worried about the delegate numbers in this economic climate and that’s where this has come from,” added SCEB’s Ben Goedegebuure, co-architect of the concept. “The challenge was clear: how do you reduce risk for your client so they choose you over your competitors? ‘The Glasgow Model’ is the answer. It requires us to be entrepreneurial and share the risk with our client. But this also gives us the opportunity to drive up the numbers by using our combined experience, databases and resources for extraordinary event marketing in Glasgow.”

> Stand: G300

ber the fundamental freedoms that underpin our industry: free-doms of speech and assembly, the right to disagree with one an-other in a civilized manner, the freedom to travel,” said Nardone.

“This Congress was not a frivolous event – delegates came to Leipzig because they believed they could obtain important in-sights into how to conduct their business more effectively, be-cause they could negotiate deals and build partnerships with other ICCA members, and be-cause they could exchange con-crete business leads on associa-tion events,” added Nardone, in a reference to the importance of remaining business-focused. “We are committed to adding new business opportunities ev-ery single year, to make it more commercially important for del-egates to be at the Congress than

to stay in their offices!”Making sure that good and

productive business takes place does not mean taking away from the fun, however, which Nardone considers too vital an element for such an event.

“People do business with people they like and trust,” he said. “Building an atmosphere where strangers talk with one another, where first time attend-ees quickly feel part of the ‘fam-ily’, these were all hallmarks of the Leipzig experience. From the team competitions at CAT Night to the creative dress code at the Gala, this was a Congress which put a smile on delegates’ faces.”

On the future, Nardone went on to state that “the emerging mar-ket will continue to lead glob-al growth. China, Brazil, Russia and India all have massive po-tential for meetings growth and will heavily influence activity within their regional spheres of influence, since everyone wants to do business with them and to tap into their research and de-

velopment potential. But there is good potential in many other destinations that smart opera-tors can take advantage of.”

Many new paths are clearly on the horizon that will no doubt lead to bigger and better ICCA Congresses as it moves on be-yond its 50th birthday.> Stand: I200

SERVICESANYTHING can happen when you’re 35,000ft in the air on a long haul flight, which can trans-form the context of the meeting or the event you are on your way to. Well, this won’t be the case any longer, at least not with Gulf Air. A canny retrofit of their first aircraft with Panasonic’s Global Communications Suite, the ‘Sky Hub’, means that passengers now have full broadband con-nectivity to access internet, mo-bile phone services and, a world

The Great Boardroom in the Skyfirst, a global, live onboard tele-vision service. The service is due to be installed across Gulf Air’s entire fleet in stages.

“We are bringing to you, for the first time in the world, fully integrated broadband connec-tivity offering high speed inter-net with high speed Wi-Fi and data services, voice over the in-ternet (VOIP), streaming videos and the world’s first in-flight live TV satellite stream across con-tinents,” said Mr Samer Majali,

Eduardo Chaillo, Executive Director Meeting Industry from the Mexico Tourism Board, with Philippe Fournier, Incoming President of JMIC

STEELY grit and determination are characteristics often attrib-uted to Mexican boxers, a coun-try that consistently produces world-class prize fighters at al-most every level. Transfer these characteristics to the work the Mexico Tourism Board is doing for the meetings industry and the product is equally impressive - so much that Eduardo Chaillo, their Executive Director for the Meetings Industry, has taken the title belt of the Joint Meeting Industry Council (JMIC) Power and Profile award for 2011.Recognised for initiating a com-prehensive economic impact as-sessment of the Mexican Meet-

Mexican Muscleings Industry, Chaillo’s work demonstrated the high val-ues and employment associat-ed with events and generated a model to estimate the direct economic contribution gener-ated by meetings held in Mex-ico. Of significant interest was that from direct spending from meetings, 48% was on tour-ism, with the balance attribut-ed to other economic sectors, highlighting that the impacts go far beyond the hospitality-related areas traditionally as-sociated with meetings and conventions.“We are increasingly realis-ing the importance of rigor-ous measurement of the ben-efits associated with meet-ings and conventions in or-der to document this in a form that will be convincing to gov-ernment decision-makers,” said Philippe Fournier, JMIC President. “The work and en-ergy that was invested by Mr. Chaillo demonstrates a level of commitment to the industry and to his country that should be an inspiration to us all. Studies such as these demon-strate the broad scope of eco-nomic impacts resulting from the meetings industry and go a long way to broadening per-ceptions of the value we bring to the overall economy.”> Stand: K110

Gulf Air’s Chief Executive Offi-cer.

In addition to in-flight tech-nology allowing passengers to use their mobile phone for call-ing, texting, emailing and inter-net browsing, they can also use GSM-enabled tablets and lap-tops to go online. Business trav-elers can access their virtual pri-vate network (VPN) to send and receive emails from among the clouds. > Stand: C600

IMAGINE a boardroom with a view that constantly changes. Imagine also that the view is not just any old view, but a breath-taking one of dramatic, tree-cov-ered mountain ranges and wa-terfalls. Yes, you’re daydreaming again in the meeting room ... or

are you? Not if you book your next event with Rocky Mountain-eer’s “travelling boardrooms”, a Canadian alternative to the tra-ditional conference centre with its unique train journey experi-ence between Vancouver and the majestic Canadian Rockies.

“We are a brand known around the world for deliver-ing exceptional guest service through Western Canada and the Rocky Mountains and our meet-ings and incentive programme is no different,” said Pauline Lip-kewich, Global Director, Group Sales at Rocky Mountaineer.

Aboard the dome coaches of the GoldLeaf and SilverLeaf ser-vice the splendour of the views is matched by that of the exclu-

sive parlour cars, equipped with LCD screens and boardroom ta-bles. As with a conference centre, cocktail receptions can also be arranged and the coaches brand-ed for the event with the compa-ny logo, in addition to a host of tailor-made itinerary options for excursions and activities in some of Western Canada’s most stun-ning destinations.

If you feel that your next meeting might benefit from the inspiration of a constantly changing dramatic backdrop to get the thoughts flowing freely, Rocky Mountaineer’s room with a serious view may be a very good bet.> Stand: A400

A Room with a View

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SOARING high in Conde Nast Traveler readers’ world city rankings for both north Ameri-ca, where it takes a podium place, and the world, where it proudly sits in the top ten, Québec con-tinues to improve its city offer to ensure it can enjoy the view from such impressive heights.

First up, getting to the city is becoming increasingly easi-er with ongoing improvements to the Québec City Jean Lesage International Airport, which has embarked on the latest stage of its expansion of the internation-al sector. Not to be overshad-

LIKE the three goddesses of Greek mythology competing for the apple of Paris, the three larg-est cities in the region of Emil-ia Romagna - Bologna, Rimini and Parma - seem to spur each other on to constantly increase their congress offer.

Rimini transformed it-self into a congress city with its new congress centre. Combined with the trade show area in the city, it offers a capacity for 9,000

GREEK nerves must be frayed at the moment with the seem-ingly endless permutations of their economic odyssey and the swings and roundabouts of Eu-ropean rescue packages. It would be a good time for the Goddess of medicine and doctors, Minerva, to make a welcome return, drop-ping from the heavens with a magic potion for calm and tran-quillity.

It seems that she might al-ready have done so, at least for those preparing the bid for the 16th European Congress of Neu-rosurgery, which Athens has landed against strong competi-tion from Geneva and Tel Aviv. Supported by the Athens Con-

Good Views of Québec The Italian Tricolore

The Touch of Minerva

owed by airport renovations, the Loews Hotel Le Concorde and the Delta Québec Hotel are both receiving their own major renovations, bringing them in line with expectations of the 21st century traveller.

Expansion seems to be the name of the game, with the Québec City Fair Centre al-so joining the party with a $35 million investment to lift the exhibition space from 11,600 to 18,600 sqm and double the service areas.

Finally, after all that ex-pansion, let your muscles con-tract and relax at the new-ly opened Station Blü Nor-dic Spa. Just 45 minutes from downtown you can find sau-nas, steam baths, hot tubs and warm waterfalls as well as panoramic views. It’s a city that seems to like the view from up above.> Stand: A400

persons in 39 meeting rooms. Among events to be held there is the World Leisure Organisation and a dozen more medical con-gresses.

In Bologna, the union of the Congress Palace of Culture, the Maggiore and the Pavilion Hall 19-20 offers a seating capaci-ty of 11,000. The city welcomes, among others, the XXV Con-gress of the International Society of the University Colon & Rectal

Surgeons and the XXVI Meeting of the European Society for Vas-cular Surgery in the coming year.

Whilst in Parma, expan-sion in Palacassa has increased its capacity in both the Auditori-um and Paganini Congress Cen-tre, now hosting almost 3,000 attendees. The new Hipoga Hall was officially opened in Octo-ber with the Summilk Congress 2011.> Stand: P450

vention and Visitors Bu-reau, bringing 2,500 delegates to the city for this event is an important coup in these testing times and a positive injection for its presence on the convention scene and the knock-on benefits for tourism.

“We are particularly pleased that the Neurosurgeons of Europe have entrusted us with the organization of the Congress of the European Association of Neurosurgical Societies (EANS), particularly during this difficult period for our country,” said Pro-fessor Panayiotis Selviaridis, Chairman of the bid committee for the Congress.

“Such a successful out-

come, which promotes con-vention tourism in our coun-try, is of utmost importance, particularly at a time when Greece is ‘eager’ to highlight its convention tourism potential abroad,” added Ms. Despoina Amarantidou of PCO Artion Conferences and Events.

Ancient Greeks, aided by their Gods and Goddess-es such as Minerva, used to say that ‘Good things can only be achieved with great effort’. Modern Greeks seem to be on the same wavelength as their forebears. May the Gods be on their side.> Stand: L300

MERGING their ‘Event Concept and Management’ services with their ‘Corporate and Executive Travel’ services, Icelandic com-pany Practical Iceland will unveil their new ‘360° Corpo-rate & Travel Event Management Package’ at this year’s EIBTM.

“By merging the services we are better able to meet all of the needs of Business Travel clients from abroad while sharing the wonder, beauty and rich cultural history of our magnificent coun-try,” said Marin Magnusdottir, Founder and President of Prac-tical Iceland.

Managing business travel and events from concept to com-pletion, an example of the new offer is the company’s ‘Break-ing the Ice for Global Business Expansion’, an adventure that takes executives from the coun-try’s famous natural springs and blue lagoons to a caravan jour-ney around a volcano and a hike

A 360° View of Iceland

and ski-doo tour on a glacier. All of these events are complement-ed with the finest in Iceland’s cu-linary offer, including a gala din-ner in Reykjavik’s Art Museum.

And while in the town cen-tre, if you happen to see some Su-per Trucks, these will be for the Practical Iceland and Brandit joint initiative of a ‘5-Day Spring Business Retreat for Women En-trepreneurs’. A trip that takes these trucks both on and off road in transporting delegates to historical and natural places on and off the beaten track, the end of day offers the calmer at-mosphere of VIP dinners and numerous networking opportu-nities.

All of which promises to leave you, Iceland’s guest, feeling inspired, rejuvenated and feeling that you’ve practically had a full panoramic view of the country.> Stand: J650

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TRY to imagine a story about congress organisers who have the nerve-wracking task of not only trying to organise a meet-ing in a city for the first time, but also know that the venue at their disposal can’t provide all the space you need. Do you think it’s a story with a happy ending? Well, when conference organis-ers Kenes International organ-ised the 52nd Annual Meeting of the European Society for Pe-diatric Research (ESPR) in The Sage Gateshead, Newcastle-Gateshead for the first time in October 14th-17th, it became a success story as well as a happy ending, one with its roots dating back to EIBTM 2008.

“We originally met Newcas-tle-Gateshead Convention Bu-

The Perfect Meeting

WITH just five years under its belt as a destination with a con-vention bureau, the youthful Sarawak has scouted a new logo and is some big hits in its events calendar. Two recent an-nouncements in particular high-light the progress it continues to make as an international desti-nation: securing the 9th World Congress of Chinese Medicine (WCCM) for 2012 and for 2013 the 8th International Sympo-sium on Digital Earth (ISDE), both to take place in Kuching.

Digital Technology and Chinese Medicine Share One Destination

fers unique pre- and post-con-ference tours and field trips for delegates,” he added.

“The island of Borneo is a perfect case study for the use of digital earth technology and hosting this important sym-posium will assist both gov-ernment and industry players in their future development planning,” added Jill Henry, CEO of the Sarawak Conven-tion Bureau, of the benefits of the ISDE event.

More than 1,000 dele-gates set to descend on Kuch-ing for each event, those be-hind Sarawak’s rise under-stand the boost this will be to its international event hosting credentials.> Stand: D550

ONE of the leading world cit-ies and a global financial centre suspended between Tokyo and New York, London’s business credentials are second to none, the city consistently voted the world’s leading business desti-nation and attracting over seven million business travellers annu-ally.

Some of the supporting in-frastructure that makes Lon-don such a popular destina-tion is jaw-dropping: more than 40,000 shops, including Eu-rope’s largest shopping centre; more than 6,000 restaurants, 55 of them Michelin-starred; a city-wide well-developed pub-lic transport system; an abun-dance of leisure activities, many of them free or low-cost and in-ternationally acclaimed. It is no surprise that 50 major interna-tional communities have made London their home and that 300 languages are spoken in the city.

Incredibly, things are set to get even better, for both London and its meetings industry. With the 2012 Olympic torch to be lit in just under eight months, a whole new range of infrastructure is being added to the city: 13,000 new hotel rooms, huge improve-ments to its public transport net-work and a new, £165 million ICC London at ExCel. The city of-fers the chance for a once-in-a-lifetime event during the Olym-pic period, but also the legacy of a host of new facilities for the years following the sporting ex-travaganza.

“The Queen Elizabeth Olympic Park will be the perfect location for a raft of event activ-ity,” said London Mayor, Boris Johnson. “The ArcelorMittal Or-bit sculpture will offer its view-

Let the Games Begin

ing platforms to event plan-ners, providing fabulous views across the stadium, and the south end of the park will be the site of a 2,000sqm tempo-rary exhibition and conference venue. My promotional organ-isation, London & Partners, offer you free and impartial advice on planning any type of event in the capital. Whenev-er you decide to visit or bring an event to London, you can be sure of exceptional service, a memorable and unique expe-rience and most of all, a warm welcome.”

With the five main Olym-pic venues set within one of the largest urban parks to be cre-ated in Europe over the last 150 years, event organisers will be spoilt for choice post-games, supported by a vastly improved city infrastructure.

“In addition to the new venues, the ‘halo effect’ has been felt city-wide, as a raft of improvements have been made to the transport net-work, such as the javelin train from Kings Cross, new venues, new hotels and many more new attractions,” said Barba-ra Jamison of London & Part-ners. “Our role as the capi-tal’s Convention Bureau is to support those bringing their events to London to take ad-vantage of this changing land-scape both now and after the games.”

Set to be a defining mo-ment for the great city of Lon-don, one effect of next sum-mer’s Olympics is that the meetings industry will have a choice like never before.> Stand: G200

Whilst both successes offer use-ful connections for the event or-ganisers - ISDE delegate inter-est certain to be roused by Sar-awak’s 12 hydroelectric dams planned through the extensive use of digital technology and Ma-laysia also being the regional hub for traditional Chinese medicine (TCM) - the attractions of Sar-awak extend way beyond this.

“Kuching offers an array of purpose-built and modern infra-structure for meetings, includ-ing the Borneo Convention Cen-tre Kuching and various hotels which meet our requirements,” expressed Mr Huang Jian Yin, Vice Secretary General and As-sociate Research Professor of the World Federation of Chi-nese Medicine Societies (WFC-MS). “The tropical rainforest of-

reau at EIBTM in 2008 and have kept in touch, meeting regularly at the show and exploring oppor-tunities to bring European con-gresses to North East England,” said Perry Gil-Ran of Kenes In-ternational. “So we were delight-ed to work with the Convention Bureau to bring the ESPR to NewcastleGateshead this year.”

The ESPR meeting present-ed a high-quality scientific pro-gramme featuring 1,400 pre-mier international experts rec-ognised for their academic and clinical achievements. While event planning progressed and it became clear that additional space for exhibition and posters would be required, which could not be accommodated within the venue. The solution? To create a

temporary exhibition pavilion immediately adjacent to the main venue and to introduce electronic poster displays, rather than traditional poster boards. Registration and ca-tering were located within the exhibition to guide delegate traffic into the pavilion.

The Convention Bureau worked with Kenes Interna-tional throughout the organis-ing process, hosting and man-aging a number of site visits for both the association client and for key members of the PCO team. The Bureau also provid-ed ‘hot desking’ space and ar-ranged a detailed programme of individual meetings at the Bureau’s offices for the PCO to meet with representatives of all key hotels to negotiate rates and discuss the client’s requirements. This provid-ed to be a very effective way for them to get to know the key people within the destina-tion quickly and to understand each other’s ways of working.

The ESPR entertained its council at Blackfriars Restau-rant, a 13th century Domini-can monastery and the oldest dining room in the UK. They also held the society’s faculty dinner at BALTIC Centre for Contemporary Art and threw a gala party for over 300 del-egates at Newcastle’s historic Discovery Museum.> Stand: G270

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HELSINKI, the functional de-sign world’s mecca and World Design Capital 2012, will be cel-ebrating a whole year of embed-ding design and innovation in-to everyday life. With dozens of events set to take place across a number of the capital’s emblem-atic buildings, including its mar-kets, factories and shipyard, these spots are set to be trans-formed into sustainable build-ings housing cultural and com-mercial centres.

The Helsinki Exhibition & Convention Centre has opted for geothermal energy to provide the heating and air-conditioning of its new 15,000sqm multifunc-

Better By Design

tional Hall 7. Hotels are also sprouting up everywhere: the Paasi Scandic is opening with 170 rooms, 30 meeting rooms and four restaurants in addi-tion to the recently renovated Passitorni Helsinki Congress

There are more new de-velopments up their sleeve for just outside the capital too. The Sajos Sámi Cultural Cen-tre will open in January 2012 in Inari, Lapland and will be a meeting place for multi-cul-turalism, but also a unique venue for congresses, conven-tions and events. All very well designed indeed.> Stand: I420

SHAKING social relations and human behaviour since the spread of the AIDS virus be-came a worrying trend in the 1980s, the search for a com-plete cure goes on relentless-ly. This is nowhere more impor-tant than for the African conti-

Helping AIDS

nent, but the virus has also the potential to spread uncontrolla-bly in the Asia-Pacific region, es-pecially with the current growth in population and changes in so-cial structure alongside huge economic growth.The search for the cure needs in-

DESTINATION Finland is keep-ing its feet planted as firmly as one of its famous pine trees, with the slogan that ‘Finland is pas-sionate and uncompromising - in an unexceptional way’. Maybe a touch of Finnish humour, as the list of unexceptional attributes that help define why you might want to have a meeting in Fin-land are very tempting indeed ...

With Visit Finland list-ing what ‘Finland is’ and what ‘Finland is not’, a sauna for ev-ery second person in the coun-try and 190,000 lakes implies that Finland is a body reinvigo-ration when on a trip. With ski-

Finland is, Finland is Not

CELEBRATING significant in-vestment in a new convention centre and new drive from their team, in particular the new en-gine of an international segment to their sales force, to elevate the city as a serious internation-al meetings destination the De-troit Metro Convention and Visitors Bureau have rolled into town for their first EIBTM.

“We wanted to see 2011 as planting seeds for later harvest, our presence here at EIBTM is to let the world know that Detroit is a world class city with numerous selections of hotels and a won-derful convention centre that is experiencing an amazing $300 million facelift that will compete with the best in the world,” said Xenia Castillo-Hunter, Inter-national Sales Manager for the Detroit Metro CVB. “Basically, we’re showcasing Detroit as an international option for meet-

Motown Comes to Town

ternational commitment of the best medical minds and sub-stantial financial resources. The meetings to bring these minds together need similar levels of commitment. Step forward the Melbourne Convention and Visitors Bureau (MCVB), partner with the Australian Ho-tels Association, the Department of Transport and the Agent Gen-eral of Victoria in securing the bid to bring the International AIDS Conference to the city.Securing 12,000 hotel rooms and tailoring public transport options for the event, the aid of the working collaboration led to a successful event with impor-tant outcomes, presenting new research and going some way to influencing policy-makers in-crease commitment and under-take evidence-based action. A conference for serious minds and with potentially life-chang-ing potential, Melbourne CVB stepped up to the plate.> Stand: E500

ings and conventions.”“We want to meet anyone

who has specific business with the US and in particular the midwest,” added Castillo-Hunt-er of their goal from this year’s event. “Having a presence with the rest of our peers here sends out the message that Detroit is now an option. The meetings in-dustry is now absolutely a focus for the CVB. Our focus is to pur-sue world class conventions both domestically and international-ly. We’re located in the midwest with many direct flights from Europe, so accessibility isn’t an issue. As the home of the annu-al North American Internation-al Motor Show, people also know that we can easily host conven-tions from 3,000 to 10,000 peo-ple - we’re green light for go on that.”

In terms of what makes De-troit stand out against strong do-

mestic competition and from in-ternational destinations that they would like to compete with, Castillo-Hunter was keen to point out Detroit’s USPs as be-ing “hotels that are unique to the area, for example Casino hotels, world class hotels that can com-pare to any other US city. Afford-ability is also a key factor for us - you get much more for less.”

Detroit reps are happy to be taking their first driving lesson at Barcelona’s EIBTM. “We love Barcelona,” said Castillo-Hunt-er. “As a first-timer to EIBTM we have a lot to learn and next year we will bring the best of the best to this great event.”

Get your motor running and swing by the Detroit stand - they have some tasty incentives that will make it really worth-while!!!> Stand: A250

ing in winter and long nights of summer, Finland is also a country offering a variety of leisure options to accompa-ny your meeting. As one of the world’s design capitals and the crossroads of east and west, Finland is sure to be cultur-ally stimulating. And as the world’s only country with an annual wife-carrying compe-tition, Finland is sure to be in-teresting too.

As far as what Finland ‘is not’, with all this ‘is’, who cares?! Go have fun with the Finns!> Stand: I420

Thursday December 1stDAYTHree22

Kuoni Destination Management · Ueberlandstrasse 360 · CH-8051 ZurichT +41 44 325 21 11 · F +41 44 321 19 09 · dmc.ho@ch.kuoni.com

YOUR MEETINGS & INCENTIVES SPECIALIST AROUND THE WORLD

WWW.KUONI-DMC.COM

COME EXPLORE WITH US.

Tailor-made services. Every where.

Go where no in centive has gone before.

Our clients can count on tailor-made travel and events services; all around the world. In our opinion, no event can be compared to another. And we are committ ed to preserving your event’s unique character and goals, with focus on originality and quality.

Our network of local specialists consists of over 90 DMCs throughout Africa, Arabia, Asia, Australia, Europe, India and the USA. Each offi ce is a team of destination insiders and will make sure that your clients experience the best our destinations have to off er.

h Meet our destination specialists at the EIBTM 2011,on stand H700.

RZ_Ad_EIBTM_2011.indd 1 01.06.11 09:39

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FOLLOWING their 2009 ren-ovation the Maritim Hotel Mauritius now offers its previ-ous top level ‘Privilege’ room as entry level, in addition to 75 new ‘Prestige’ rooms all offering sea views. With a new colonial style restaurant and garden spa vil-lage, paradise just got a little bit more heavenly.> Stand: H750

THE Scandinavian region is re-nowned for its highly advanced society, topping almost every as-pect of every international life quality survey. So, take the in-gredients that have made this come about, add them to the meetings and conferences arena, and what do you get? The recipe for success, very literally!

Radisson Blu have re-cently announced their new con-cept of ‘Brain Food’ to maintain delegates’ concentration levels for the duration of events. Bring-ing chefs and nutritional ex-perts together, the menus focus on maintaining blood sugar lev-

Feed Your Brain

Paradise Regained

els and brain nutrition. Nour-ished on a low-fat and natu-rally sweetened cuisine that in no way compromises on fla-vour or quality, the hotel group expects delegates to be able to take much more from their meeting - including, should they wish, their recipes on a Smart Phone app launched alongside the new concept.

With such a very brainy approach to events, it becomes easy to understand how Scan-dinavia came to top life quali-ty tables.> Stand: I425

... LITERALLY!… come Spring 2012, the 5-star Grand Luxu-ry class Sunborn Barcelona floating hotel will be a new fea-ture on Barcelona’s skyline. Lo-cated in the Marina Port Forum, the hotel will be equipped with 184 bedrooms, meetings facili-ties, a Day Spa, restaurants, bars and a sun deck with pool. Built in Malaysia, it is managed by Hu-sa Hotels. > Stand: M500

A Hotel That Floats Over The Mediterranean...

See online EIBTM Show Daily www.eibtm.com/showdaily

VOZBOX For the fourth year coming to EIBTM as a Hosted Buyer, I find that the late fall date is very convenient. Barcelona is a delightful city and I can meet with a good number of our suppliers in one location in a concentrated space of time.

I believe that Technology is the first thing that comes to mind when I think about EIBTM. First it was brochures, then memory sticks and by last year, nearly all the exhibitors had their material on an iPad – I think this is quite

efficient and effective. This year I am going to try the phone app, as I find I have become so very dependent on my phone for so many things.

Advice for exhibitors? As it is appointment based, I would expect exhibitors to be available at the proper time. As they know in advance that I am coming and the company for which I work, it would be lovely if they developed a little knowledge about my company. This is not very typical, but it has happened and I am always impressed when it does. Other than that, I never want to carry brochures – CD’s and memory sticks are fine.

Linda Thornton-Leroy Supervisor,Motivation & Incentive Travel

SEATS covered with coloured margaritas, relax zones where attendees could drop their shoul-ders after the frenzy of the first day, decorations made out of re-cycled materials … the Prince-sa Sofía Hotel welcomed their invited EIBTM guests with a special tribute to recycling and sustainability, complete with networking opportunities too.

An evening dedicated to more than guests just having a good time, the Expo Hoteles & Resort chain, of which the Princesa Sofía Hotel is a part, announced their initiative to-wards sustainable meetings and events. The chain will be work-ing to increase its CSR policies across all of its hotels.

A Green Night at the Princesa Sofía Hotel

During the evening, guests had the opportunity to make their own original jewellery from recycled materials, such as rings made out of comput-er keyboard keys, Nespresso coffee capsules and other dis-posed items.

“Guests and meeting cli-ents are increasingly ask-ing for the best experience, but with respect to the envi-ronment and the people with whom they work with,” ex-plains Sonia Blanc, Director of Group Sales. “Along these lines, we are working to make our hotels sustainable and we are here to make it our strong commitment.”> Stand: E257

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IF just watching the UEFA Champions League Final is not exciting enough, how about add-ing 180º alluring views of Hong Kong’s Victoria Harbour as a backdrop and a special guest star appearance by former Spanish footballer, Fernando Morientes? It may be too much for some, but

The Velvet Football Terraces

it all happened at the ‘Heinek-en Star Final’ held in May at the Harbour Grand Hong Kong.

The event commandeered the entire 41st floor setting of Le 188° Restaurant & Lounge, right at the top of the Hotel. Fans flew in from across several continents and were welcomed with mes-

sages on a gigantic LED roof-top screen. After all the ex-citement and emotional up-heavals, foot massages were arranged for all guests be-fore they took their long flight home.

Due to the time of play, between midnight and 05:00 Hong Kong time, the Hotel had to keep the restaurant open es-pecially for the event and ar-range staff exclusively to en-sure an uninterrupted service. It also blocked off the floor be-low the restaurant to avoid the disturbance of other hotel guests.

Probably not too many fans have ever been so pam-pered whilst watching a foot-ball game, an experience that will unquestionably have left a treasure trove of memories for those in such luxurious terrac-es. Lucky, lucky you!> Stand: E550

I see different levels of what will be the lasting effect of our current economic situation on our industry. I see a lot of downsizing within corporations, which means a lot of people are scrambling for jobs, aka “out of work”. Many of them cannot find employment and the result too often is that these same people are opening up their own meeting planning or event companies and operating with lower costs. They may not have the proper know-how and the

client will suffer in the quality of their meetings.

Our industry will never be the same as it was in the past, especially on the budget front. Don’t do what is needed, but what is budgeted. Creativity is stifled for the sake of the dollar and decimal point (to be very American), as buying is too often done by Purchasing rather than Marketing.

I see more consolidations and those of us in boutique companies cannot spend the

face to face … can you imagine that that still exists?) will be ever more important.

I also think that generational communication will be the biggest obstacle of the near future as we all learn to navigate those waters effectively.

Andrea MichaelsPresident,Extraordinary Events

VOZBOXsame marketing dollars as the PacMan type of companies. Yet in some ways we can offer a more customised service.

I also believe that cream rises to the top and thus good creative companies who add value will survive (though they may not be hugely profitable). Synergy and partnership are where we all need to head and rather than protect ourselves, we need to openly share clients, ideas and values. Relationships (whether social media or via

... BEIJING’S Olympic Green, that is, whose China Nation-al Convention Centre has picked up a number of green ac-colades of late. Previously the media centre for the Beijing Olympic Games, a retrofit con-verted the building to its current use, since when it has hosted well over 1000 events. Offering 65,000sqm of usable space in-cluding a 40,000m2 exhibition centre and a glut of supporting functional space, it has become the new star in China’s interna-tional convention industry, one giving off a green light.

Implementing internation-ally recognised best practice standards has earned praise as well as repeat guests. INTEL’s international Marketing Event Manager, Lou Cozzo, praised the services and environmen-tal design, stating that “CNCC have integrative facility design, the venting system and water-ing system have been built in to save energy, which is really im-portant to the environment and

means a lot to INTEL.” World Heart Federation President Professor Pekka Puska, fol-lowing the 201 WCC at the ven-ue, remarked on the enforce-ment of the smoke-free poli-cy that “you have showcased a global best practice and helped set a new standard for profes-sional events of all types.” And Walmart’s China-based mar-keting manager, Sarah Leung, went a step further in identi-fying “the winning team at CNCC plus the magic of the Olympic Green location” as a recipe for success.

Not only is it green on the green, however, but it al-so tastes good too. Mr Mi-chael Duck, Senior Vice Pres-ident of UBM Asia, comment-ed that “at the CNCC the F&B standard and catering service is really very good and the staff were helpful in meeting our re-quirements. Overall, the ser-vice level is very good and the staff are proactive.”> Stand: E650

It’s Green on the Green ...

The Ultimate Golfing ChallengeTHE epic transatlantic battle that is the Ryder Cup is making its way to the home of golf and to one of the world’s greatest cours-es, Gleneagles, from Septem-ber 26th-28th 2014. The famous old course, as well as the Glenea-gles Hotel and Scotland, are set to benefit from the profile of the event, being only the second time in this golfing encounter’s histo-ry that it will be held in Scotland.

“The arrangements for this spectacular event are well un-derway, allowing the tens of thousands of spectators expect-ed to attend to begin making their travel plans in earnest,” said Alex Salmond, Scotland’s First Minister. Patrick Elsmie, Managing Director of the Gle-neagles Hotel, added that “we

are excited that the dates have now ben confirmed and are looking forward to the pros-pect of welcoming the world’s greatest golfers to Gleneagles in 2014. We were delighted to re-open the Dormy Clubhouse this Spring, following a £3 million refurbishment. This winter we are continuing work on the PGA Centenary Course in conjunction with Jack Nick-laus.”

With Europe having nar-rowly edged the last clash, the US will be keen to get one over them on European soil. Polish off your driver and prepare for battle.> Stand: G300

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SVOZBOX EIBTM has helped me in many ways. It gives me a platform to meet new vendors/suppliers and know what’s available, especially when the offerings in our industry are so dynamic. This knowledge

is key to our success and EIBTM helps me with this. It’s also important for me to give the optimal price-to-value return for my clients. EIBTM helps me pass this advantage to my client and on the other side increase business with my business partners.

Advice for exhibitors? Present the offer from the Indian point of view. Exhibitors should be people who are subject matter experts and know their product really well. How would I like them to receive me at their stand? With a smile! All the exhibitors have always been courteous and friendly.

Vinita KripalaniDirector- Global Accounts,Helms Briscoe

Having welcomed the Liberal Democrats Autumn Conference in September, with an entourage of 7500 delegates and 1,600 me-dia, the ICC Birmingham came under the international spot-light. With 200 fringe events al-

Six Months in Five Days

so taking place within the ICC around the main conference - ranging from breakfast meet-ings, presentations, evening dinners to receptions - organis-ers have managed to compress six months’ worth of events into

the five day conference period. “We have worked hard to

be the very best at what we do and that is down to a combi-nation of our award-winning, purpose built facilities and our dedicated team of people, who really make the difference when it comes to conferences of this size and nature,” said Nick Waight, Managing Direc-tor of the ICC.

The hard work seems to have paid off for Birmingham’s ICC - it is the only UK venue to have hosted all three main po-litical party conferences in the past three years and was se-lected to host the first meeting of the Cabinet outside London since 1921 in 2008.> Stand: G270

EVOLVING to reflect the bur-geoning numbers of guests ar-riving from India, the Mercure Sydney and Menzies Sydney are

Striking an Accord with Indian Guests

the first two Australian hotels to have been awarded Accor’s new ‘Optimum Service Standards for Indian Visitation’.

NOW, ladies, there is a place that you can really call ‘home’. The

Ladies, Let’s Go!

Growth of 11% last year, expec-tations that visitor numbers from the world’s second most populous country will quadru-ple within a decade, and Ac-cor’s plans to have 50 hotels in India by 2015 means that ca-tering to the needs of the In-dian traveller has become in-creasingly important business for hoteliers.

Addressing these needs and meeting the new stan-dards involves implementing a programme of initiatives, in-cluding Indian dishes on the menus, welcome kits in Hindi, Indian adaptor plugs, Indian TV channels and newspapers and Indian drink and snacks in the minibar.Such a considerate programme will certainly help Indian trav-ellers feel more at home when on the road.> Stand: G500

newly opened NH Diagonal Center Hotel, located in 22@

barcelonés, the technological district of Barcelona, has ded-icated 10% of its bedrooms to female executives, equipped with amenities from bathing gel to shampoo, hairdryer to nail file, lipstick and anything else you lady execs might need.

Officially open since No-vember 2nd 2011, the three-star hotel offers 129 bedrooms, of which three include a liv-ing room. There are also four meeting rooms with moveable panels for groups of between 12 and 90 people.

Ladies, go give yourselves a treat!> Stand: G550

Join our EIBTM group on Linkedin.

ORACLE, Nestlé, the Spanish Football Federation, the Span-ish Olympics Federation, Co-ca Cola and Opel. What do all of these organisations have in com-mon? Can you guess? Ok, I’ll tell you: over the last few months, they have all passed through the doors of the Tivoli Lisboa and the Tivoli Jardim to hold their meetings and events.

Located in the heart of Lis-bon on the Avenida da Liber-dade, the five-star Tivoli Lisboa and four-star Tivoli Jardim, two close neighbours in the city, have expanded their meetings facili-

Lisbon’s Corporate Magnet

ties with the addition of four new meeting rooms. Offering a total area of 1,380sqm, a maximum of 322 seated people can be hosted for an event. Another quite re-markable add-on is a small pal-ace with a further seven meeting rooms for 260 people.

And to whet your appetite for all the meetings that are tak-ing place there, go to Bar Ter-raço for a drink with a prime view or enjoy a gastronomical treat at the Brasserie Flo Lisboa. Divirta-se!!> Stand: L500

Thursday December 1stDAYTHree26

Palexpo > A World of Experience in the Heart of Europe

Location> 5minuteswalkfromtheinternationalairportandtherailwaystation> 10minutesbybus,trainorcartothecitycentre> 7hallswithmorethan102’000m2underoneroof

Palexpo’s Congress Centre> 21conferencerooms> capacityupto3’700delegates

PalexpoPalexpoSA>POBox112>CH-1218LeGrand-Saconnex>Geneva>SwitzerlandT+41227611111>F+41227980100>info@geneva-palexpo.ch

www.geneva-palexpo.ch

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MAKING some decisions can be a tough mental process, espe-cially for meetings and the ma-ny factors that come into play. Thorsten Kolbinger tells us about establishing and track-ing metrics in the meetings and event industry and how to use an executive dashboard to help us to make smarter decisions at all management levels, while al-so creating ownership for the ac-curacy of data.

“You have to firstly deter-mine metrics for your organ-isation,” outlined Thorsten. “An executive dashboard then helps you to view the most rel-evant business information at a glance and to implement a stra-tegic planning and management system in your company. For ex-ample, to measure track meet-ings/events: operational mea-surements, such as number of attendees; financial measure-ments, such as gross margin

Metrics for Better Decision-Making

and net income; and custom-er measurements, such as ABC customer analysis.”Created based on the exacting demands of meeting planners, management’s commitment and employees’ provision of the necessary and accurate in-formation are the vital keys to producing significant reports for good decision making.

Thorsten Kolbinger will be giving the “Executive Report-ing in the Meeting and Event Industry” session at the new Future Events Experience at 16:15. Open to All.

SHOWCASED for the first time at Belgium’s ‘Dioxin’ science convention, e-Posters, devel-oped by Next Meeting Tech-nology, may signal the road ahead for event poster pre-sentation. Whilst still a work in progress, the touch-screen stands can be placed through-out the convention arena and currently offer a maximum of six Powerpoint slides.

With the benefit of hav-ing a number of ‘posters’ in one location and the evident green credentials in cutting down on paper usage, optimum us-er interface is an issue still to be addressed to ensure maxi-mum engagement of delegates with technology. With these is-sues easily ironed out, expect to see more e-Posters at future conventions.> Stand: P230

Paperless Posters?

THE flood of mobile apps just doesn’t stop … with seeming-ly no end in sight. But Goo-meoEvents is a web platform which allows organisers to cre-ate multi-platform mobile apps dedicated to their meetings, i.e. an ‘all in one set up’ solution. Us-ers only have to input their da-ta once to make their meeting application available on iPhone, iPad, Android, Blackberry and WindowsPhone.

The app can host practical information, an exhibitor list, floor plans, indoor geolocation,

Mobile Applications Gain Ground in Meetings

catalogue and programme, a speakers’ list, QR Codes edi-tor & reader … the list goes on. Live modifications and com-munication through the back office can be done just by send-ing a “push” message that pops up on the phone. Advertising spaces can also be created for sponsoring and ad campaigns.

It’s not just a one-way in-formation platform; speak-ers can also, via the app, inter-act with the audience and con-duct quizzes, polls and vot-ing. And most importantly, of course, for reporting purpos-es, where complete statistics are available online with de-tailed figures and breakdown of downloads, connections, pages viewed and so on. This is definitely an app worth hav-ing on your phone!> Stand: O185

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For the first time, EIBTM will offer a hands-on area to dis-cover and test out new technol-ogy, but isn’t that the only way to sell it?It makes sense, right? But until this event, most of the technol-ogy presence in the exhibition was relying on presentations and demos. In the area that we set up, it will be ‘live’ and ‘real’, not a demo.

Get Your Hands on some Future TechnologyFor the first time in EIBTM an interactive area dedicated to future events will profile new technologies entirely through experience. Watch, listen, talk and play: the attendees become the centre of the action. We talked with Adi Ben-Nesher, Managing Director of SyncPartners Limited, a global management consultancy specialising in the field of ‘Organisational Learning & Knowledge Management’, and creator of this year’s new, interactive area.

How will you organise the area - for example, what are the rules or the sections?We based the experience on a collaborative environment: you can view the interactive gallery and control it with your smart phone; you can touch, feel and play with the very latest technol-ogy that will enhance your future events and you can listen to the speakers. You will discover tech-nology through interaction and can express your views in the Chance2Speak corner.

Any tips for visitors?Visitors should register for the Chance2Speak in order to take part in the unique processes and activity. We also recom-mend that they use their smart phones and tablets to interact with the E-posters and E-vot-ers. We also have the welcome drinks and open networking with a twist, so they should come and take part.

Adi Ben-Nesher will be sharing his views on the “Future Events Experience – Collaborative Design Vision” at the Future Events Experience, 17:00-17:30.

EVERY event organiser wants to get the most out of their mar-keting efforts to reach the wid-est possible audience and max-imise the number of attendees. Online platform Eventilo.com are here to make things a little easier for you, with their smooth event registration programme.

A combined registration system with invitation sending

Event Registration Goes DIY

function on the website is en-hanced in the upgraded version, where amongst other benefits ac-cess to more information about an attendee’s profile, relevant data and logistics are available.

Developed in the Delft Uni-versity of Technology (Holland), Eventilo.com is promoted in Spain by Event Planner Spain.> Stand: M270

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Congratulations! Stand Awards judges, Patricia Holmes (MD, Pat Holmes Consulting) and Graeme Barnett awarded the most innovative and original stands of the trade show: these are the winners of EIBTM Stand Awards 2011.

Sultanate of Oman (Stand B550), Best Stand Feature & Attraction for embodying in its castle architecture the spirit and soul of Oman.

Meeting & Exhibitions Hong Kong (Stand E550), Best Stand Personnel for its warm and engaging team.

London & Partners (Stand G200), Best Stand PR & Social Media for being the stand which best used its PR and social media activities potential.

Hungary (Stand I470), Best Stand Design Overall: a light spacious stand, impactful for its compound curves and graphics hanging above attendees’ heads and the stand brand colours layered through multiple kinectic water features.

Conventa (Stand K570), Sustainability Award, given by an independent body, Sustainability Events Ltd, for demonstrating a real commitment to sustainability through their presentation of service.

Portugal (Stand L500), Most Innovative Stand Technology and Event Services for the impact produced by its large LED backdrop which attracted and informed passersby with its colourful story.

Barcelona (Stand M500), Best Stand for Doing Business: its perimeter design allows browsing and informal networking in a relaxed spacious environment.

eventresult (Stand O215), Best Shell Scheme Design for its unusual design graphics executed with a good control of graphics iconography, lighting and stand furniture.

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In a disruption the people with a ‘can do’ attitude take a step forward and others stand back

Define the concept of “disrup-tive creativity”. Innovation comes from creative disruption. When we disrupt the status quo and think critically about why we do the things we do, we may realise new, better ways of doing things. Creative Disruption means that any or-ganisation needs to be subject-ed to various ‘disruption’, so that it can adapt, learn and improve.

How is the ‘disruption’ creat-ed?Creative disruption means that the challenge or change is brought by the organisation it-self; this is done so that the or-ganisation can change and adapt, sooner than it really hap-pens. By being constantly sub-jected to creative disruption, the

Through The Looking Glass of downturnsMeeting planners like to plan ahead and leave very little to chance. But do things ever go completely according to plan? Not in the meetings and events business. In today’s session Ruud W. Janssen, Managing Director of TNOC, will explore how event disruption causes new forms of creativity and gets the best out of teams and situations.

organisation is recreating itself and ensuring that it is the fittest it can be.

While the digital world has had a huge impact on the me-dia industry, it is only now be-ginning to radically transform the broader economy. Any man-ager in healthcare, retail, finan-cial services, meetings or the in-surance industry needs to learn how to develop some ‘Creative Disruption’. The digital world is about to disrupt your business too. Examples of disruptive cre-ative (digital) businesses like Amazon, Skype, Google and Ap-ple show us the way forward in the digital age. Naming those pi-oneers in the meetings industry is a task we cannot fulfil (yet) ...

How can technological innova-tions be crucial in driving ‘dis-ruptive creativity’? Experimentation is a key and applying ourselves by testing and trying prototypes allows us to learn and adopt the right atti-tude: Innovation lab events like EventCamp are key to this type of open source experimenta-tion. I’ve had the pleasure of re-cently organising the first Event-Camp in Europe (in an interna-tional collaboration with Jenise Fryatt, Lindsey Rosenthal, Paul Cook and Elling Hamso), where we tried and tested many tech-nologies. It takes significant ef-fort but is loads of (learning) fun. Prototyping is key to making your organisation, skills, knowl-edge and attitude agile.

What about people’s attitude to it? In a disruption the people with a ‘can do’ attitude take a step

forward and others stand back. These moments of truth define the roles of people and the right attitude must be practiced in simulations or by training. Tech-nology gives us the ability to do this by trial and error, a simula-tion of sorts.

Give me an example: you have a high profile brand meeting planned in Egypt and, just a week before the Arab spring occurs. How do you fix the sit-uation? A high profile brand meeting needs to pay attention to how people perceive the brand. The brand is in the eye of the behold-er. Political, ethnic or religious conflicts are disruptions that I would consider to be very diffi-cult environments to be exposed

to. It boils down to the foresight and risk patterns on how the or-ganisation and its organiser de-cide to deal with this. One thing is for sure, the main challenge is to open your eyes and ears and listen to what is going on and ex-ecute your Plan B or Plan C.

A good example is how the World Economic Forum dealt with this very situation in Febru-ary this year. Attendees in Davos were all eyes and ears to the de-velopments on Tahir Square and Egypt at large. The programme progressed as planned but the main conversations were very much influenced and adjusted to encompass the most recent de-velopments. Special exit inter-views of panelists and key stake-holders were live-streamed. They engaged in real-time dia-logue with public questions and debate on social media, in a so-cial media corner manned by the most senior Facebook exec-utives, including Randi Zucker-berg (Facebook founder Mark’s sister).

Ruud Janssen will be presenting the “Disruptive Creativity” session today at 11:30-12:00 at the Future Events Experience.

VOZBOX EIBTM is one of the most important marketing activities for Enterprise Estonia, Estonian Tourist Board and for our stand co-exhibitors, if we are talking about business tourism. Estonia is still relatively unknown, but this event has given us an opportunity to show Estonia to the world and demonstrate that our positively surprising land is a new and exciting destination in Europe. EIBTM offers brilliant possibilities for us to educate ourselves, meet

new people and old friends who have been to our FAM and Press trips or who have organised an event in our country.

Last year the Estonian Tourist board was the winner of one of the EIBTM Stand Awards - Best Stand Personnel! Thank you EIBTM and all the Hosted Buyers who voted for us!

Helina AndruskevitsusMarket Manager, Japan, Business TourismEnterprise Estonia, Estonian Tourist Board

To communicate themselves in EIBTM, Serbia has created a mobile app for smart phones where meeting professionals can simply download information directly from their stand.Stand: J600

The Grimaldi Forum Monaco presented to the press their new Responsable Développement Commercial, Christine Giorgis. Stand: J550

The Grand Hotel Huis Ter Duin is celebrating its 175th anniversary in EIBTM… How do we know? Well, their staff wore the number 1886, the year that the hotel was founded on their jackets. Stand: J400

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Last opportunity to registerfor IAPCO’s World Famous

Annual Seminarat the IAPCO stand K110

or www.iapco.orgby 1st December at special EIBTM Rates

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The Catalunya Convention Bureau gives a real demonstration of “strength, balance, courage and sense with the “Castells” or human towers, a cultural and sporting Catalan activity since the 19th Century. They are recognised by the UNESCO as World Intangible Cultural Heritage. Stand N500

Congrats to Noemí Rosell, ICCA’s “Hotleader of the Year 2011”Noemi, Assistant to the Director of Barcelona Convention Bureau, is ICCA top Data Provider. As a winner, she receives a certificate together with a sum of €500 to be put against an ICCA product or event of her choice within the next 24 months. “Noemí’s contribution has helped to maintain ICCA Association Database as the world’s best source of information on international association events,” said Marco van Itterzon, Director Research at ICCA.

The Swiss stand surprises us with details from home décor, giving a warm and inviting atmosphere that you can just sit comfortably and talk business. Stand H450

Finland’s stand welcomes its guests with furniture made by slabs of wood. Esthetic, ecological and practical! Stand I420

In full force, the Fairmont Hotels and Resorts team posed for us as they presented six new hotels at this year’s show. Stand F360

Joining forces: Aigars Smiltans of Meet Riga, Kadri Karu of Estonian Convention Bureau and Jolanta Beniulien of Vilnius Convention Bureau.

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SUSTAINABILITY

Certifications are perceived to be complex processes - are they manageable for mid-sized events, with limited teams? There are very different stan-dards. Some are ‘performance standards’ (a checklist of crite-ria or measurements that must be in place). Others are ‘man-agement system standards’, like ISO14001, which require certain processes and commitments to be documented. Also, some al-low an organisation to ‘self certi-fy’, while others require an inde-pendent audit.

It is also important to note that there are no international-ly recognised certifications de-signed for ‘events’. The hand-ful of standards for sustainable events often do not focus on the event itself, but the planning ef-fort behind it. The BS8901 stan-dard, for example, in fact out-lines the criteria necessary for an ‘event management system’. The event is simply the outcome of the system.

That clarification made, mid-size teams can absolute-ly achieve certification. In fact, they may have an advantage in that their leadership is often closely engaged with the oper-ational processes. This link be-tween leadership commitment and operational process is fun-damental for certification. Most of the organisations that have experienced real benefit from BS8901 are SMEs.

Except in very eco-conscious places like Northern Europe, hotel certification is still far from the norm. What do you advise non-certified hotels? Eco certifications will make them more profitable. If we asked these hotels if they would like to decrease their energy bill by 15% or their employee turn-over by 10%, they would likely be

What sustainable standards in our industry?On the path to sustainability, one tool is essential but not always clear: standards and certifications. A session with Rebecca Saunders from Positive Impact Events will explore this topic in the Sustainable Events Corner. Guy Bigwood (MCI Group Sustainability Director and GMIC President) and Michael Luehrs (MCI Sustainability Manager) provide us with a useful overview and help us see more clearly.

interested. Certifications help hotels put systems in place that measure such things that matter to the bottom line. Steve Faulstick, General Man-ager for Doubletree Hotel in Portland, Oregon can point to hundreds of thousands of dol-lars saved as well as hundreds of thousands of dollars earned through sustainability.

Meeting certification should be seen as an opportunity to improve the health of the organisation

MARKING another sustain-ability milestone, the addi-tion of a local food advocate to the team at the Metro To-ronto Convention Cen-tre (MTCC) is part of its new strategy around Ontar-io-based sourcing. With rec-ognised social benefits of sup-porting local economies and

Savour the Centrethis opportunity to go above and beyond our current ‘Locally Sourced’ menu by optimising the food and beverage options avail-able to our guests,” said Barry Smith, President and CEO of the MTCC. “It’s another part of our plan to reduce the environmen-tal impact of events hosted at the MTCC.”

“I’m excited to take on this new challenge of offering a true taste of Ontario to visitors, while supporting Ontario farmers and producers at the same time,” said Kelly Hughes, in her newly cre-ated role of Local Food Procure-ment Officer, Chef and Project Manager. “My passion is local and sustainable food, so I look forward to setting goals for pro-curement that will reduce the MTCC’s footprint.”

Look forward to savouring all the flavours of your next event at the Centre.> Stand: A400

BALANCING the protection of their natural and cultural re-sources with securing improve-ments to life quality for local communities has been the key to a sustainable and economical-ly successful tourist industry in Costa Rica.

The abundance of natu-ral resources being the stron-gest magnet for visitors, it is unsurprising that the govern-ment’s Tourism Board (ICT) have moved to safeguard its pro-

Ticos’ Green Rooftection through the Certifica-tion in Sustainable Tourism Pro-gramme (CST), by which tourism businesses are classified accord-ing to their degree of manage-ment compliance.

With the bar set high, TE Incentives is one such com-pany that enhances rather than simply complies with the govern-ment’s goals. Achieving Level 5 of the Certification - the highest available - environmental pro-tection is the cornerstone of their

A regular Saturday afternoon in the city of Liverpool divides the city between the blue and the red of Everton and Liverpool, its two rival football teams. For most of the city, it’s one or the other. For ACC Liverpool, they’ve decid-

ed to be a bit different - they’ve opted for green.

Having added ‘zero waste to landfill’ status and ISO 14001 to their credentials, the conven-tion centre are using this plat-form to forge ahead with further environmental improvements, such as energy-saving modifica-tions to the building’s lighting. The focus of the initiatives is to offer a sustainable and CSR-fo-cused venue where clients know that they are hosting a meet-ing whose sustainability can be measured.“ACC Liverpool has sustainabili-ty built in to its core, which ben-efits the venue in not sourcing measures to constantly bring the

Blue or Red? Choose Greenvenue’s sustainability and CSR processes up to date,” said Ker-rin MacPhie, Director of Sales at ACC Liverpool. “Companies with their own sustainability proce-dures in place have been attract-ed, as the venue’s credentials go hand-in-hand with theirs. Plan-ners continually look for venues that make a difference to their event, and being ‘green’ is some-thing well regarded in the events industry, hence sustainability measures are not seen as an add on, but more as an embedded added value service.”

Sometimes if the main choice is between blue and red, it’s best to opt for green.> Stand: G270

Download the EIBTM Smartphone App.:

eibtm.com/app

activities, integrating environ-mental monitoring, connecting with and assisting the develop-ment of local communities, and promoting social and cultural at-tractions.

While the New Econom-ics Foundation ranks Costa Ri-ca first in its Happy Planet In-dex, we can be sure that incen-tives in the “rich coast” are both fun and green.> Stand: C450

building strong communities to environmental impacts of reduc-ing air pollution from food trav-elling shorter distances, the cen-tre’s CSR receives a boost. Add the health benefits for delegates of fresher, tastier locally sourced produce or food and the idea sounds even better.

“The MTCC is grateful for

Download EIBTM Show Daily www.eibtm.com/showdaily

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Opening up new perspectives for an exciting career

Come and visit us at stand F800careers@pacificworld.com

www.pacificworld.com

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Here are some images for you to remember this successful 23rd edition of EIBTM. See you in 2012!

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PUTTING itself on the world’s great, green stage, the Cape Town International Con-vention Centre (CTICC) has signaled its dedication to max-imising sustainability in the meetings and events industry by becoming Africa’s first to have its sustainable initiatives aligned to the Global Reporting Initiative (GRI) framework of sustainabil-ity reporting for leading organ-isations.

“Sustainability consider-ations permeate every aspect of our business, it’s what drives us to innovate, create opportunities

Cape Town Goes Global

and effect change in the meet-ings and events industry,” said Rashid Toefy, CTICC Chief Ex-ecutive Officer. “Embedding sus-tainability into your long-term strategy is vital if you want peo-ple to invest in you. If you don’t have sustainability at the core of your operations, society will re-ject your products and services.”

The long-term strategy for Cape Town began with a com-mitment to sustainability, then putting international measures in place, such as meeting ISO 14001 (Environmental man-agement) standards, and finally

having the effective measure-ment progress on the initia-tives.

“Aligning our reporting standard to GRI was the final step in the centre’s journey to achieving complete sustain-ability,” said Toefy.

Having met its latest ob-jective the journey is set to con-tinue, as it seeks to improve on what it has achieved so far and raise the bar higher. The view from Cape Town’s iconic Ta-ble Mountain just gets green-er and greener.> Stand: H550

GREEN is certainly no passing fad for the Swedish city of Go-thenburg, whose political lead-ership has made strategic invest-ments in sustainable infrastruc-ture for many years already. A shining example: 60% of the city’s hot water and heat is gen-erated by a heating system that sources 96% of its energy from

Gothenburg’s Got It!erated at their facility is re-used, donated or recycled. An impressive list of green achievements.

The city’s convention bu-reau decision to feature sus-tainability in all their congress bids is a clear catalyst for ho-tels not currently meeting the eco-certification to join the club. Hotels with a third par-ty eco-certification therefore have a clear advantage in gain-ing business. Recently, and be-cause a client requested only certified hotels, a hotel was re-jected from a bid. Unsurpris-ingly, the day after, the hotel applied for the city’s third par-ty certified environmental di-ploma - Miljodiplom. In terms of what’s needed for a sustain-able events industry, clearly Gothenburg’s got it!> Stand: I600

waste and renewables, reducing carbon emissions by over 90%.

This mindset clearly al-so lends itself to the meetings industry: the Gothenburg Convention Bureau Direc-tor, Lennart Johansson, un-derstands the value of these in-vestments for organisations in-terested in doing business with

a sustainable city. MCI worked for 18 months on a strategy for the city, benchmarking Gothen-burg’s current ‘sustainable desti-nation’ performance against ma-jor competitors. They conducted research to map the top 20 meet-ings destinations as identified by ICCA and valued, for each, the Environmental Infrastruc-

ture (transport, renewable ener-gy, waste management, etc.) and the Convention Bureau’s perfor-mance in helping planners to or-ganise green meetings.

Drum roll for the results ... 86% of the hotels have achieved eco-certification, with the ho-tel association’s plan being to achieve a staggering 100% with-in the next two years! All pub-lic events organised by the Gote-borg and Co tourism authority are certified (including ‘Way out West Music Festival’, the ‘City Race’ car competition, and the ‘Gothenburg Culture Festival’). Gothenburg taxi company has migrated its entire fleet of 450 cars to Level 5 EU eco-perfor-mance vehicles. The airport has committed to zero emissions by 2020 and has achieved the high-est level of international certifi-cation. The Swedish Exhibition and Congress Centre, Gothen-burg’s largest venue, now docu-ments that 75% of all waste gen-

Studio Ketchup

FURTHER reducing their envi-ronmental footprint and build-ing on their highly-acclaimed Green Partnership Program, the Fairmont Washington, D.C. has moved to offset 100% of the hotel’s electricity use through the supply of wind-farm gener-ated renewable energy credits (RECs).

An environmental stan-dards trailblazer for the hotel business for over two decades already, Fairmont’s new initia-tives are tackling head-on the environmental challenges of the twenty-first century.

“Every business has a re-sponsibility in the community to be environmentally conscious,” said Fairmont Hotels and Re-sorts General Manager George Terpilowski. “Our commitment to support renewable energy de-velopment and reduce carbon

Full Credit to a Buzzing Fairmont

emissions has an impact similar to planting 42,982 mature trees or not driving more than 10.5 million miles in an average pas-senger car.”

Fairmont Washington, D.C.’s ongoing commitment to responsible tourism, its myriad initiatives ranging from estab-lishing a dedicated hotel Envi-ronmental Committee through recycling initiatives and utilis-ing a range of energy saving in-stallations, has netted the hotel a host of rating achievements and awards.

Their latest environmental addition, unique in the US cap-ital, is creating a real buzz - lit-erally! The 105,000 new Italian (honey bee) residents of the ho-tel’s rooftop are a response to the nation’s bee shortage and it is ex-pected that, alongside address-ing this environmental issue, the fruit of their exploits will colour the hotel’s culinary programme. With 300 pounds anticipat-ed from the first two years, the rooftop honey will compliment the edible herbs and flowers al-ready cultivated in the hotel’s in-terior courtyard.Full credit must be given to the real buzz Fairmont is generating with these initiatives.> Stand: F360

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Pop, dance and rhythms: groups and singers filled the show floor with special performances during yesterday’s Cocktail Hour. Let the music play!

Accor Hotels celebrated its new openings in India with an Indian themed party and colourful dances.

Northern Countries organised the Northern Lights Cocktails inspired to their icy landscape. Guests enjoyed the specially concocted cocktails in unique glasses made of ice.

The Spanish meetings industry gathered at the Grupo eventoplus cocktail party with closeup magic, cava and laughters.

Transforming meeting planners into drummers, a DJ, two beatboxers and a very ‘peculiar’ character led the party organised by Prague Convention Bureau.

Rumba and a group of Castellers: Catalunya Convention Bureau shared their traditional human tower with the attendees.

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VOZBOX EIBTM plays a very important role in our marketing communication strategy. It is a part of a year round series of events that we use to interact with our clients. And with ‘we’ I refer to our 30+ sharing partners at the Holland Meeting Point. We’re sold out solid, which means that EIBTM offers excellent business opportunities for the Dutch Business Events industry. We have been using EIBTM as a platform in the past for launching new campaigns or events especially designed for our buyers. This year, we will introduce our new campaign, ‘Meet Mr. Holland’, which will give a whole new dimension to destination marketing for Holland.

Eric J.A.M. Bakermans Manager Marketing Meetings & Conventions,Netherlands Board of Tourism & Conventions

... if there is one single thing that Barcelona is renowned for, it is architecture. If you have already visited the great classics of Gaudí (Batlló House, La Pedrera and the Sagrada Familia), go further and explore the Llotja de Mar, the Drassanes (which now hous-es a maritime museum), the Cas-tle of Montjuïc or other spectacu-lar buildings housing museums, such as the MACBA or MNAC at Montjuïc.

Shopping is listed as the preferred activity by tourists to Barcelona … so, maybe you’re looking for a bargain? Bargain-hunters can probably afford to spend the half hour driving to La Roca Village, where you will find outlets offering more than 50%

Experience BarcelonaThe Show Daily editorial team hope you have enjoyed your days at EIBTM and have found the show rewarding. Now, before you go...

discount on brands from An-tonio Miró, Versace, Diesel or Camper, among other brands. You can also get there by Ren-fe train, which departs from Sants station.

And if you are staying over the weekend, don’t miss Sunday ‘Yum Cha’- an Asian version of drunch (lunch - din-ner) - in the Eclipse bar of W Hotel. Armed with a bamboo basket with an assortment of Dim Sum, cocktails served in teapots and a selection of des-serts, all you have to do is sit back and enjoy the spectacular views of the Mediterranean. Definitely the heavenly way to end your stay in Barcelona.

EIBTM EXHIBITORS’ PROMOTIONS Win a Fam Trip to Jordan Stand B600.

Go see England vs. Barbarians at Twickenham on May 27th 2012. Make an enquiry Twickenham Experience Stand G200 and enter into a lucky draw.

Win a 3-night trip for two to Iceland with Iceland Travel (Stand F700). Simply leave a business card to enter a draw.

Enjoy a luxury holiday to Turkey. Courtesy of Istanbul Convention & Visitors Bureau and partners (Stand P500), all pre-registered visitors to EIBTM 2011 will be automatically entered into a free prize draw. The winner will be announced on the week commencing December 12th 2011.

Visit Macau or Beijing. China Imperative International Ltd will be running a lucky draw two times per day at their Stand D600. Prize includes one-day private tour for two in Macau or Beijing, with transportation, lunch and hotel pick-up and drop-off.

Visit Malta at Stand K550 to win a weekend break for two persons to visit the heart of the Mediterranean!

A treat at InterContinental Hotels & Resorts to motivate meeting organisers to try ‘InterContinental Meetings’, a programme offered in more than 20 hotels spanning the United Kingdom and Continental Europe. Get more information at Stand E400. Offer expires on February 29, 2012.

Book your 2012 event or meeting to receive 5% off your master account, a 5% marketing fee or an Apple iPad equipped with 16GB and 3G to the value of $629 USD when you book at The Fairmont Copley Plaza, Boston; Fairmont Battery Wharf, Boston; or The Fairmont Washington, D.C. Offer only valid if booked through the London Global Sales Office and subject to terms and conditions. Stand F360

EXHIBITORS’ EVENTSSpecial performances by Marmúsica (Stand P210) from 13:00 to 14:00 with live classic Spanish guitar and flute.

20 varieties of French cheese for your enjoyment at Atout France (Stand K450).

Enjoy Swiss cheese fondue at Eiger-Collection (Stand H295).

Enjoy typical Mediterranean food and wines at the AR Hotels & Resorts (Stand M275).

Discover the Raffles Praslin, Seychelles. Join Fairmont Hotels & Resorts/Raffles Hotels& Resorts/Swissôtel Hotels & Resorts for cocktails and presentation from 12:00-14:00 (Stand F360).

Parthen Meeting Services will be presenting their products (Stand P240) hourly from 10:30-14:30. Chance2Meet-Newtonstrand will host a farewell cocktail at 14:00 (Stand O205).

Enjoy a free hand massage with rose products at the Cyprus Stand P400.

Download the EIBTM Smartphone App.:

eibtm.com/app

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The Global Meetings & Events Exhibition27 – 29 November, 2012Fira Gran Via, Barcelona, Spain

Five star business opportunities for the global meetings and events industry.See you at EIBTM 2012 – dates for your diary: 27 – 29 November.

Organised By

For more information visit www.eibtm.com

Join and follow us on:

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EducationSessions

09:00 - 10:00 ~Conference Room 5.2 Strategic Sourcing: Uniting Meeting Managers and Suppliers

09:00 - 10:00 ~Conference Room 5.3 Discovering the pleasure and pain of Hybrid EventsSpeaker: Paul Cook, Planet Planit Ltd.

09:00 - 10:00 ~Lecture Theatre Spanish speaking session in partnership with MPI Spain - Sesión para Estudiantes: De la Universidad al Mercado LaboralModeradoras: Jesús María Gómez, Grupo EventoPonentes:• Mario Milán, Grupo Pacífi co• Eulalia Martínez, Melia Hotels International• Pedro Rocha, Estoril• Anne Fichtel, Ovation Spain

09:00 - 10:00 ~Conference Room 4.2 Repeat of the EIBTM 2011 Industry Trends & Market Share ReportSpeaker: Rob Davidson, University of Greenwich

Future Events Experience Stage Area Stand P350

11:30 - 12:00 ~ Disruptive creativitySpeaker: Ruud Janssen, TNOC

12:00 - 12:15 ~ Event ticketing in the social media eraSpeaker: Urs Hausler, Amiando

12:30 - 13:00 ~ Meetings and events for generation Y: How we will have to change to survive?Speaker: Rob Davidson, University of Greenwich

13:00 - 14:00 ~ Live streaming of EIBTM Technology Hour running concurrently from the Lecture Theatre: iPads and Tablets – New applications for meeting planners, exhibitors and attendees

15:00 - 16:00 Stage &Networking Area ~EIBTM 2011 FarewellEIBTM_

Sustainable Events Corner Stand G800

10:00 - 10:30 ~ How sustainability trends are shaping the meetings industrySpeaker: Roger Simons, Meetings Professional International

10:30 - 11:00 ~ Sustainability and Events Advice ClinicAdvisor: Roger Simons, Meetings Professional International

11:00 - 11:30 ~ An Introduction to Sustainability ReportingSpeaker: Rebecca Saunders, Positive Impact Events

12:00 - 12:30 ~Sustainable event procurementSpeaker: Magdalina Yarichkova, Sustainable Event Alliance

13:00 - 16:30 ~Sustainability and Events Advice ClinicAdvisor: Rebecca Saunders and Charlie Banks, Positive Impact Events

09:00 - 13:00 ~Conference Room 4.3 Forum for Business Travel: How to coordinate the Corporate Travel and MICE programme and the business environmentSpeaker: Oscar Garcia, Forum Business Travel

09:00 - 12:00 ~Conference Room 4.1 European MICE Workshop for Travel Managers

09:00 - 10:15 ~Conference Room 5.1 Agency Programme

11:00 - 12:00 ~Lecture Theatre Spanish speaking session in partnership withMPI Spain - ROI versus ROEModeradoras: Phil Cross, CCIBPonentes:• Rosa Garriga, Event ROI Institute• Alberto Cuesta, telecyl@you Market Research Cliente final

11:00 - 12:00 ~Conference Room 5.2 Student Seminar - Accreditation MattersSpeaker: Richard John, RJA GB Ltd

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11:30 - 12:30 ~Conference Room 4.4 GMIC Global Training: Environmental Responsibility and Measurement of Events

12:30 - 13:30 ~Conference Room 5.2 Student Seminar - Generation NextPresented by: Rob Davidson, University of Greenwich

13:00 - 14:00 ~Lecture Theatre The Technology Hour – iPads and Tablets: New applications for meeting plannersSpeaker: Corbin Ball, Corbin Ball Associate

14:30 - 16:00 ~Lecture Theatre Spain DMCs Awards

Thursday December 1stDAYTHree38

ENTRY TO EIBTMThere are two entrances to EIBTM, the Central Bus Station entrance and the Acceso Sud entrance. Those travelling by the EIBTM Official Hotel Shuttle Buses will be dropped off and picked up at the Central Bus Station entrance. Everyone travelling by Taxis/Metro should access EIBTM through the Acceso Sud entrance on Avenida Juan Carles I street.

Official Hotel & Welcome Reception Shuttle Bus TimetableHotels to the Fira Gran ViaDaily 08:00 & 09:00

Fira Gran Via to HotelsTuesday, November 29th17:00 – 19:00Wednesday, November 30th17:00 – 20:00Thursday, December 1st16:00 – 18:00

Fira Gran Via to Welcome ReceptionTuesday, November 29th17:45 – 19:00

All hotel shuttles depart from the Central Bus Station, Hall 4.

Airport Shuttle BusesAirport to Fira Gran Via to AirportDaily every 15 minutes between these times:Tuesday, November 29th08:00 – 19:00Wednesday, November 30th08:00 – 20:00Thursday, December 1st09:00 – 18:00All airport and city centre shuttles depart from the Central Bus Station, Hall 4.

Public TransportTo/From AirportAll flights from One World, Star Alliance and Skyteam arrive and depart from Terminal 1 (T-1).

By Renfe train:Frequency: daily, every 30 minutesJourney time: 19 minutes

(From Sants)Hours: Departures from Sants, from 05:13 to 23:14Departures from Barcelona Airport, from 05:42 to 23:38

By Aerobús:Aerobús service daily from Plaça de Catalunya to Barcelona Airport.

Estimated journey time: 30 minutes. Cost: €5.30Return ticket: €9.15

Aerobús A1Pl. Catalunya to T1Frequency: every 10 minutes from 05:30 to 06:50 and from 21:45 to 00:30; every 5 minutes from 06:50 to 21:45

T1 to Pl. CatalunyaFrequency: every 10 minutes from 06:10 to 07:30 and 22:25 to 01:05; every 5 minutes from 07:30 to 22:25

Aerobús A2Pl. Catalunya to T2Frequency: every 20 minutes from 05:30 to 06:50 and from 22:20 to 00:30; every 10 minutes from 06:50 to 22:20.

T2 to Pl. CatalunyaFrequency: every 20 minutes from 06:00 to 0:70 and from 23:00 to 01:00; every 10 minutes from 07:00 to 23:00

Bus (TMB)The 46 bus runs from Pl. d’Espanya to Barcelona Airport (T1 and T2). Frequency: every 30 minutes. Times: Departures from Pl. d’Espanya, from 05:00 to 00:15-Departures from Barcelona Airport, from 05:30 to 00:45.

Night bus (NITBUS)The N17 night bus operates from Ronda Universitat to Barcelona Airport, stopping at Pl. d’Espanya. Frequency: every 20 minutes. Times: Departures from Ronda Universitat, from 23:00 to 05:00. Departures from Pl. d’Espanya, from 23:10 to 05:10.Departures from Barcelona Airport, from 21:50 to 04:50.Departures from Barcelona Airport T1 every 10 minutes from 21:50 to 22:10 and every 20 minutes from 22:20 to 04:40Departures from Barcelona Airport T2 every 10 minutes from 22:01 to 22:21 and every 20 minutes from 22:31 to 04:51.

TO/FROM CITY CENTREFor easy access to the city centre from EIBTM, trains run to and from Pl. d’Espanya to Europa Fira station every 4 minutes and take 6 minutes to complete the journey. Europa Fira station is 3 minutes walk from the Acceso Sud entrance of EIBTM. Taxis are also available from the Acceso Sud entrance and it will take approximately 25 minutes to reach the city centre depending on the traffic.

Fono Taxi: t 933 001 100Barna Taxi:t 933 577 755/ 933 002 314Taxi Groc: t 933 222 222Servi Taxi:t 933 300 300/ 933 399 262Coop. Radio Taxi Metropolitana:t 932 250 000Radio Taxi 033 (Credit Cards accepted): t 933 033 033Taxi Class (Mercedes Taxi): t 933 070 707Servicios Especiales del Taxi:t 932 848 888Taxi Amic (taxis adapted for people with disabilities):t 934 208 088

ESSENTIAL INFORMATION

Accommodation & TravelFor details of accommodation in Barcelona and onward travel arrangements, please contact our official DMC, Ultramar Event Management, located in the Central Bus Station entrance or at Tel: +34 93 482 7171.

Barcelona Tourist InformationBarcelona Turisme has a booth situated by the Acceso Sud / Taxi entrance. Get information on places of interest, restaurants, shopping, entertainment and local amenities. You can also purchase tickets for travel on train and metro around Barcelona.

Cafés and RestaurantsThere are many dining options at EIBTM from cafés to restaurants, offering light snacks, beverages, buffets or full a-la-carte service, located around the exhibition floor and throughout Hall 3.The official EIBTM Bar is located on Stand I750

Car ParkingThere is an underground car park at Gran Vía 2. Build-up/dismantling and show period: €2.45/hour. Pre-

paid tickets (show period) can be purchased at the customer service desk for €23.50/day.

Cash PointThere is a cash point located in the Acceso Sud Entrance.

Cloakroom and Luggage StorageThis service is available at both entrances. Please note that at peak times, these areas will be busy.

Disabled AccessAccess is available from the venue main entrance to EIBTM show floor via the escalators and lifts from the foyer. Disabled toilets are available within the main toilets at the venue.

EIBTM SPAMassages that relieve stress held in neck, back and shoulders. Get a well-deserved 15-minute massage with Inner Sense on Stand D200.

EIBTM TVEIBTM and its production partner Grupo eventoplus bring you the launch of EIBTM TV 2011. The onsite TV channel will add a new dimension to the event, providing participants with a continuous channel of news, market data and programme of events and activities interspersed with highlighted destinations, products and services from exhibitors at the show. Distributed via a network of screens located in high footfall areas including 2 x 6.5m wide LED screens hung above the centre aisle on the exhibition floor will be the ultimate attention grabber at EIBTM 2011.

Event Services Village @ EIBTMThe Event Services Village located in Block O, is an essential area for planners looking for products and services such as entertainment, audio visual and promotional items.

First Aid The First Aid point is located behind Brazil on Stand B250.

Future Events ExperienceFind out the latest information on how conferences and meetings

will be run in the future, as well as new emerging industry trends on Stand P350.

Global Media Partners LoungePick up a copy from any of the 60 plus leading trade publications on display in the Media Partners Lounge situated in the Global Village area on Stand D800.

Hosted Buyer LoungesThere are three Hosted Buyer Lounges on the show floor, sponsored by Porto CVB, Qatar Tourism Authority and La Roca Village. The lounges provide Hosted Buyers with the opportunity to relax and network with colleagues in-between attending appointments with exhibitors. A complimentary buffet lunch will be available every day between 12:00 & 15:00 provided by Fira de Barcelona in the Hosted Buyer La Roca Village Lounge.

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OPENING HOURSTuesday, November 29th10:00 - 18:00Wednesday, November 30th10:00 - 19:00Thursday, December 1st10:00 - 17:00

Education Seminars commence from 08:45 each day.

Internet CaféOpen to all, the Internet Café is available for the duration of the event allowing you to check your emails every day. It can be found within the Future Events Experience, Stand P350.

Media Centre and EIBTM PhotographerThe EIBTM Media Centre provides dedicated resources for international media. The new Media Centre is located off the main walkway at the venue, it’s your one-stop-shop for all press enquiries and press conferences. Our professional photographers will be available to assist you with all your photographic needs.

Organising OfficeThe Organising Office is located near the Central Bus Station entrance.

Reed Travel ExhibitionsMeet the team at Stand C600 and discover more about Reed Exhibitions and our Global Meetings and Events Portfolio.

Stand AwardsThe EIBTM Stand Awards recognise and highlight the best and most effective exhibitors and their stands. Judging will be conducted by an independent panel and winners will be notified on the second day of the show, as well as being featured in the Show Daily.

Show DailyThe Show Daily is the official EIBTM newspaper, produced and published daily by Grupo

Eventoplus. The Show Daily reports on activities and news at EIBTM including interviews with experts, visitors and exhibitors, results of polls conducted during the show. Make sure you pick up your copy each day, available at either the entrances or the Show Daily Office at Stand H250. You can also download it at eibtm.com/showdaily.

Sustainable Events CornerMade from 100% recycled cardboard, this stand demonstrates the sustainable actions that EIBTM are implementing this year as part of the BS8901 Standard. Get expert advice and discover how you can contribute to making events sustainable at Stand G800.

EIBTM Green Team At the end of the show, the EIBTM Green Team will be collecting unwanted stationary items, gifts and non perishable food and drinks.

Social Media & Official AppKeep up to date on your mobile by downloading our EIBTM App at eibtm.com/app

Follow us on Twitter @EIBTMeventLike our facebook page www.facebook.com/EIBTMeventJoin our EIBTM group on Linkedin.

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Score a winner with Spain!!!

We bring you the Spanish meeting and event marketGrupo eventoplus is the Spanish media group for meetings and events professionals.

Main activities:

We publish and manage

¡Come and meet us! Stand M800Have your photo taken with our fun props!

#1 portal in Spain

The leading Spanish publication

Tradeshow – the only event showcase in Spain

Awards – the “OSCARS” of the event sector

Professional education for event organization

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