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©The Right Solution Limited/eibtm.com 13th November 2013 5

air routes for meetings destinations and the increasing reach of marketing for events (with social

media impacting this as can be seen in later results in this report).

1. Germany

2. Spain

3. UK

4. Italy

5. France

6. Russia

7. Netherlands

8. USA

9. Belgium

10. Poland

InT

g

ndustry sectorsThe chart below ou

overnment/admin

57

utlines the top ind

nistration; oil/gas;

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ase

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uyers

73.7%

EIBTM Meetings Industry Research 2013

©The Right Solution Limited 13th November 2013 9

Satisfaction levels with venues

When asked to rate satisfaction with a range of factors at the European venues they used during the

last twelve months, buyers’ responses rating Very Good were as follows, clearly indicating room for

improvement in many areas including free Wi-Fi, service and food. There is a clear parallel between

many factors rated as important during the selection process and those causing dissatisfaction as

shown below.

Factor Percentage rating Very Good

Standard of bedrooms 52%

Standard of conference facilities 52%

Staff understanding of organiser and delegate needs 50%

A/v equipment, technical facilities & support 43%

Food quality & catering standards 32%

Standards and speed of service 30%

Availability of free Wi Fi 27%

Recent trends and effects on events The effects of new technology are being widely felt throughout the meetings industry and investigating

how this and other recent trends are affecting events produced the following key results:

• 49% of buyers think risk assessments and/or compliance issues are increasing costs.

• 46% of buyers think new technologies are adding creative options for events but are also

increasing costs

• 52% think using social media during the meeting is improving audience engagement

• 48% think using social media increases attendance and 36% think it improves audience

engagement

• 47% think Health and Safety factors are increasing costs

• 41% think the need to demonstrate ROI for events is saving money

• 49% said online content extending audience reach was saving money and 46% said making it

available online after the meeting was improving audience engagement

• 43% think a less formal approach with delegates driving content on the day is saving money,

32% think it is improving audience engagement and 34% think it is increasing attendance

• 42% think networking taking priority over content is saving money yet only 35% think it is

improving audience engagement and 30% think it is increasing attendance.

New technologies

The chart overleaf reveals the high use of new technologies and forms of communications with 91% of

buyers using email/mailchimp or icontact, 65% using social media to communicate before, during and

©The Rig

after me

smartpho

apps and

meeting

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ght Solution Lim

etings and 3

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