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Slides from LEGO® SERIOUS PLAY® presentation at EIBTM 25 in Barcelona
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@considiom #legoseriousplay
@considiom #legoseriousplay #EIBTM25
Alan McShane
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What LEGO® SERIOUS PLAY® is NOT!
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@considiom #legoseriousplay
@considiom #legoseriousplay
@considiom #legoseriousplay
@considiom #legoseriousplay
• Methodology for creative and participative communication
• Born within LEGO® in the late nineties• Combines ideas from Constructionism
(Papert) and Constructivism (Piaget) with Imagination and Play
• A documented and structured methodology• Extremely flexible.
What is LEGO® SERIOUS PLAY®?
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Let’s Play!
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Why LEGO® SERIOUS PLAY®?
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An Animal!
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Why LEGO® SERIOUS PLAY®?
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Why LEGO® SERIOUS PLAY®?
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A Plane!
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Why LEGO® SERIOUS PLAY®?
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An Animal
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Why LEGO® SERIOUS PLAY®?
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@considiom #legoseriousplay
“The metaphor is probably the most fertile power possessed by man.”
Ortega y Gasset 1883 – 1955
Why LEGO® SERIOUS PLAY®?
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@considiom #legoseriousplay
@considiom #legoseriousplay
How and When?
• Establish a clear objective
• Design a script• The right people• Ensure “flow”• Be flexible• Have clear results to
take away.
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How and When?
• Objective• Subject• The result
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An Animal
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How and When?
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How and When?
Over to you!
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Teléfono: +34 617 846 534Email: [email protected]ágina Web: www.considiom.comFacebook: www.facebook.com/ConsidiomTwitter:@Considiom
