WHY SHOULD BUSINESS HAVE A CORPORATE BLOG? AND KEY ADVANTAGES

VANI RANGANATHAN(31119)

MANISH KUMAR(31115)

BANU VIJAYAKUMAR

MONISHA.P(31089)

ARUN KUMAR. A

PRAJESH KUMAR

What are blogs Really?

Types of blogs:Personal BlogsProfessional BlogsCollaborative BlogsCorporate Blogs

Corporate Blogging Best Practices

Establish a strategy

Define an Editorial policy

Find a voice

Create Compelling content

Use keywords

Post on a regular schedule

Show author pictures

Link from home page

Engage with your readers

Spread your content

Few Best Company Blogs

Benefits of Corporate Blogging

External communication

Internal communication

Marketing Medium

Recruitment tool

Feedback tool

You will be forced to stay up to date with every new technology in the industry.

IN BRIEF

Humanizing the company

Enhancing visibility

Building credibility and trust

Establishing industry expertise

Promoting products and policies

Addressing important issues

Generating leads and business

Defending the company against its critics

Just Blog

Brands that create 15 blog posts per month average 1,200 new leads per month

Blogs give websites 434% more indexed pages and 97% more indexed links.

Blogs on company sites result in 55% more visitorsCompanies with blogs get 97% more inbound links

B2B companies that blog generate 67% more leads per month than those that do not blog 

Articles with images get 94% more views

 

Blogging Is Not Just A Quick Fix - It Is A Long-term Solution