The Power of a Corporate Blogwww.SOCIALFISH.org

1. Why blog?

2. How to launch one

3. How to feed one

http://www.dentalblogs.com

http://dentistry.alltop.com

Why blog?

Jessica Hagy, Indexed Blog

Reputation and Trust

Why blog? Clarity

Flickr photo credit: Phil Gimp

Flickr photo credit: Alex Pears

Why blog? Google Juice and Word of Mouth

Flickr photo credit: Alex Pears

Why blog? Google Juice and Word of Mouth

• Work out your internal questions.

• Start building your blog community.

• Become a citizen of the blogosphere.

Launching a blog What to expect

Launching a blog

1. Choose your audience

2. Practice in a private sandbox

3. Set up policies and procedures

4. Make the commitment and get buy-in

Work out your internal questions

Launching a blog

1. Promote the blog to your stakeholders

2. Add new content on a set schedule

3. Reply to people who comment or link to your posts

Start building your blog community

Launching a blog

1. Get listed in blog directories

2. Comment regularly on other blogs

3. Link to other blogs

4. Guest post on prominent blogs

Become a citizen of the blogosphere.

Feeding a blog Single versus multi-author

Feeding a blog Repurposing content

Maddie Grant, CAEChief Social Media Strategist

maddie@socialfish.orgSkype/Twitter: maddiegrant

Lindy DreyerChief Social Media Marketer

lindy@socialfish.orgSkype/Twitter: lindydreyer

Questions www.SOCIALFISH.org