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5 Questions you should ask before starting a corporate blog

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5.

IS

Audience

Month Topic / Theme Events SharePoint Office 365 AzureAIIM

(Industry)IAMCP

(Community)Partners

Jan BYOD

Feb BYOA

Mar

April Build

May Ignite

June

July Alliances WPC

August

Sept Verticals SharePointalooza

Oct

Nov

Dec

Steps:

1. Identifty activities by month

2. Assign owners

3. Create roll back timelines

4. Use publishing tools to pre-populate content

Pro Tip: Capture & Curate Ideas

Pro Tip: PR Releases are Important

This is part of the Why?

Drive Awareness

Show that your firm is an industry leader Highlight Customers & Partners

Show Off Employees Skills & Expertise

Break into new areas

Verticals, Regions, Products, etc.

Give Back

Contentful

Anchor

Silvrback

Tumblr

LinkedIn

Postach.io

Scriptogram

Tinypress

Screenshorts

WordPress

Squarespace

Posthaven

Ghost

Kirby

Medium

Svbtle

Postagon

JekyllBLO

GG

ING

PLA

TFO

RM

O

PT

ION

S

Once is Not Enough

Make it fun …

Pro Tip: Keep Me Informed!

5 Questions & Answers about Business Blogging

Why, Content, Goals, Posting & Popularizing

Jeff ShueyManaging Director & Evangelist

NuNalu

jshueywa.blogspot.com

@jshuey

[email protected]

Linkedin/JeffShuey