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How Chinese Social Media Shape the Chinese Dream
By Carol Chan Founder & Director, Comms8 Ltd.
HOW to get your brand
recognized in Asia?
41.7% of Asia Pacific GDP
What’s Chinese Dream?
How Social Media is Shaping Chinese Dream?
What are the opportunities for multinational brands
Chinese Dreamers Video
“It’s about opportunity, success and the revival of the Chinese Nation”
http://youtu.be/AG_I8OtB8PY
World’s Population
CHINA
INDIA
TENCENT
USA
GOOGLE+
INDONESIA
What is Chinese Dream?
Provide Access to Choices
Access
SmartCar: 388 cars sold in 3 mins
http://youtu.be/Z5Wmsdf2Ago
Provide information
Knowledge
Access
WWF BlueSky Social Campaign
http://youtu.be/ziI0OjWugX4
Remove Barriers to Wealth
Wealth
Knowledge
Access
Empower them to Do Good
Do Good
Wealth
Knowledge
Access
WeChat Voice Donor
http://youtu.be/zTGla_qUZAo
17
6 Tips for Brands
1. Think China as a whole, not Tier 1 or 2 cities only
2. Provide platform for the Chinese to share their dreams
3. Social Media is part of your sales channel.
4. Integrate Chinese payment
5. Help the Chinese to show care to the others
6. Put CSR at the heart of your communication
How Comms8 Can Help
Contact Us
London Office: 1 Frederick's Place, London EC2R 8AE, UK
Carol Chan Founder & Director
M: +44 (0)742 943 1951 E: [email protected]
Follow us @Comms8 Visit www.Comms8.com
