1. Our Company 10 YEARS DEVELOPING SUCCESSFUL CAMPAIGNS Why
Were Different // Our staff is comprised of marketing specialists,
advertisers, designers, writers, producers and media buyers. We
come from all corners of the world, from metropolitan New York to
rural Lakeland, Florida. We think locally and respond globally. Our
diversified backgrounds, personalities, and creativity make us
unique, but one thing ties us all together. We are committed to
creating great campaigns that capture and convey our clients brand
essence in a way that makes people sit up and take notice. What You
Can Expect // You can expect a team of individuals that is
dedicated to producing quality work that is rooted in research,
development, and experience. We know when you invest in our
services; you are investing in us, and expect results. Truth is,
every company has different goals and expectations. We will work
with you to discover and define what those goals are and then
implement a strategy to achieve them. We do not accept mediocrity
within our organization nor expect you to with our efforts and
execution. Our Team // The DreamLynx Team relies on a collaboration
of: efficiency, knowledge, creative thinking, and years of
experience our clients have come to depend on. Our teams diverse
background drives our strong understanding of the global nature of
business in the 21st century. Thanks to our international
environment, we speak many languages and have a wide range of
experience in business strategy, marketing, advertising, research,
and technology the pillars of our D.R.E.A.M.TM system. Each of us
has a distinctive creative edge that responds to our clients needs
to create a brand recognition that will make people notice and
respond positively. The DreamLynx Group diversity creates a
magnificent resource of talent and ideas that lead to superior
promotional campaigns that integrate the latest marketing
philosophies, advertising media, and online branding technologies
including social media, blogs and search engine optimization. Our
organization stands out from the competition by creating
competitive differentiation that applies knowledge, leadership and
a strong sense of ownership for the work we perform for our
clients. Our Dream Team of professionals will assist you in
navigating through the creative process to achieve the optimal
results according to your specific goals and objectives. The
DreamLynx Group is proud of the creativity and knowledge that we
provide for our clients and it shows in every market strategy,
advertising campaign, and creative product we produce. Global
Footprint // Our strategies span the entire global arena. Below is
just a sample of locations where we have assisted organizations
with our international business marketing platforms. Australia
Panama Italy Brazil Russia Puerto Rico Bulgaria South Africa New
Zealand Canada Spain Ireland Colombia Switzerland Scotland England
USA China Germany Venezuela Japan Mexico Russia Amsterdam Targeting
Global Market // The DreamLynx Group can help your company migrate
its marketing message and create opportunity.
2.
3. DreamLynx FX CREATIVE VISION, REAL IMPACT Effective Creative
// Great creative should communicate many things. On a basic level,
it should communicate four things: who you are, what your product
or service is, why someone should buy your product or service, and
how they can buy it. We believe that great creative should also do
one more thing and we believe its the most important thing. Great
creative should get results. Our team has been classically trained
to produce creative that gets results. Even better, we have
extensive experience in how to apply proven creative techniques to
traditional and new media. From magazine ads to TV spots, websites
to comprehensive marketing and advertising campaigns, our creative
team delivers results. Our team is always learning new ways to
communicate in the most visually appealing way possible. Creative
Solutions // Advertising Campaigns Brand Identity Copywriting and
Web Content Corporate Communication Design Services Experiential
Advertising Guerilla Advertising Interactive Development Message
Development Publishing and Print Social Media Development TV &
Radio Advertising Web Design and Development Video Production DVD
Production WordP`ress and Blog Development Viral Advertising Bill
Board Placement Developing Your Strategy MARKETING FOR SUCCESS
Marketing // When it comes to building or realigning your brand, a
strategic approach is absolutely necessary to set your company up
for success. Our D.R.E.A.M. marketing process provides a proven
framework that delivers quantifiable returns. You need to see the
world through the eyes of your customer and through our research
and experience The DreamLynx Group can help you do just that.
Strategies // Our strategic approach can help your brand acquire,
retain and nurture customer relationships, resulting in increased
brand loyalty and providing your company with a better dollar value
per acquisition. In addition, our background in multicultural and
international marketing gives us an advantage over other agencies.
Our experience enables us to successfully migrate your message and
engage other cultures with your unique brand. Additionally, our
marketing campaigns have been successful with markets around the
globe by focusing on the unique behaviors of local buyers. From
your sales campaigns to branding needs, you can rest assured that
our team will successfully identify, track and develop an effective
marketing strategy to bring the results your company needs.
Experience // Over the last 10 years, our team has had the
privilege to work on projects from top companies in the following
industries and vertical markets: Animation Arts Automotive Aviation
Banking Books Broadcast Media Brokerage Construction Cosmetics
Dentistry Distribution E-commerce Education Energy Engineering
Entertainment Fashion & Clothing Financial Services Food &
Beverage Green Services Healthcare Hospitality Industrial IT
Jewelry Law Logistics Medical Services Music Photography Printing
Radio Real Estate Retail Software Development Sports Staffing
Telecommunications Tourism Tradeshows Training Effective Targeting
COMMUNICATION THAT GETS RESULTS
4. Effective Advertising // Creative advertising needs to be
effective and results driven. Only through research and constant
iteration can we understand consumer behavior and market changes.
We tailor your message precisely and place your creative in the
best communication channels available. Now is the time to demand
cost effectiveness and precision when making advertising decisions.
This can be achieved through strong relationships with media
channels and an excellent understanding of the way they work. At
The DreamLynx Group, we utilize effective targeting produces
results. Its easy to get caught up in the latest design trends,
technological tactics and eye candy that many creative agencies
produce. However, if the strategy behind these efforts is weak or
nonexistent, you can expect an ineffective advertising campaign. At
The DreamLynx Group, the creative we produce is based on your
overall branding strategy. This means that data from our
comprehensive market research, in concert with our award winning
creative team, contribute to the advertising we produce. Our
D.R.E.A.M. process provides insight to our creative team, which
enables us to match the marketing strategy with an appropriate
creative strategy. Appropriate Communication Channels // Is your
current agency selecting communication channels based on what they
think will work or what they know will work? At The DreamLynx Group
our media buying decisions are based on getting the best ROI for
you. Producing results for our clients is our top priority. Social
networking websites and mobile applications are changing the way we
communicate, and as a result, how brands advertise. But how much of
your budget should be allocated to these new methods of
communication? Many of our clients have migrated a significant
amount of their budget to target consumers in these communication
channels, but none of them have jumped in blindly. At The DreamLynx
Group we develop strategies based on proven research methods and
facts to determine how your target markets are changing. We then
show our clients how big the opportunities are, recommend specific
tactics and deliver results. Media Placement // Our media placement
department relies heavily on experience and research to select the
most cost effective communication channels to reach your customers.
Over the past 10 years we have developed strong relationships with
the traditional mass communication media to guarantee the best
reach and rates for our clients campaigns. Meet The Executive Board
THE DREAMLYNX GROUP MANAGEMENT Dan Serrano, A.C.E. Chief Executive
Officer, Production & Creative Director In the beginning; the
company was only a small computer combined with one individuals
enormous amount of creativity. Dans love for films, movies,
graphics and music was just a hobby until he realized his
potential. His talent continued to mature and develop as he quickly
learned the nuances of the production business. Dan rapidly gained
a well respected reputation in the industry by building Websites,
creating 3D Visual FX, as well as Video Editing. He continued his
passion and learning endeavor by pursing a mastery of the digital
arts. As his notoriety increased he was asked to begin working on
production, marketing and graphic projects for some very large and
well respected organizations. Dan continued to expand his
infatuation with the industry and moved into high level digital
arts and graphics. These expanded areas include: Adobe, Maya, Avid
and Apple just to name a few. Dan has amassed a comprehensive set
of qualifications and certifications that creates a unique vantage
point for a post-production specialist in the ever expanding world
of digital arts. This set of qualifications allows Dan the ability
to comprehend and participate in every aspect of projects committed
to The DreamLynx Group. Dan has worked in the Digital arts arena
for almost two decades and brings that wealth of expertise and
knowledge to propel any project or company to a new plateau. He can
enhance every aspect of an organizations creativity and identity,
from business cards, logos, independent films, or just a new
corporate identity. Dan has developed a process that provides
Hollywood class results without the Hollywood price tag often
associated with this level of quality. He has provided services for
organizations know worldwide and many fortune 500 companies. Some
of the organizations that have utilized his services are: Universal
Studios, Disney Corp., Time/Warner, MGM, Hampton Inn Hotels &
Suites and Chick-Fil-A. Dan continues to enhance his skill sets
while expanding his organization with individuals of an equal
caliber to continually enhance the products and services his
customers receive. Dan is a certified trainer in: Avid, Final Cut
Pro, Autodesk, Adobe, Dreamweaver, Swishmax and many more titles.
He is happily married to his wife of 10 years Tanya and they have
one son Devin. Kevin E. Rushing Chief Operations Officer, ABD, MSM
Kevin came very highly recommended to The DreamLynx Group due to
his education, experience, and integrity. He has been in the
financial and advertising arena for over two decades. He has worked
for the United States Army, Bank One, Standard & Poors,
Moodies, and many other Fortune 500 companies. His entrepreneurial
desires have lead him to become involved in a
5. plethora of endeavors that have ranged from owning financial
organizations, property management groups, construction management
companies, consulting groups, reproduction companies, and
productions companies. Kevin attended Cappella University at
Minneapolis, MN for his doctorial studies in global business
systems summa cum laude, Kenan-Flagler Business School at Chapel
Hill, NC for the American Financial Services Association, Indiana
Wesleyan University in Indiana for his Masters in Science &
Management & Business Administration summa cum laude, Command
General Staff College in Fort Leavenworth, KS for the United States
Army, and numerous other professional and academic organizations.
Colonel Rushing is in the process of retiring from the United
States Army after 27 years of distinguished services. During his
career Colonel Rushing was evolved in multiple campaigns and
received numerous awards and accolades for his courage, commitment,
and dedications to God, Country, and his men. He has received 2
Congressional Order of Merit from the United States Congress, and
numerous other civil and professional awards and recognition. He is
married to Pamela and they have 7 children and 4 grandchildren.
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The Company We Keep CLIENTS WE ARE PRIVILEDGED TO SERVE
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