Launching Talent on Chinese Social Media

LAUNCHING TALENTON CHINESE SOCIAL MEDIA

© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED

40% of Chinese fans follow a team because of their star players.

- 2013 Red Card“ “


INTRODUCTION: KAWO


KAWO ANALYTICS

Clicking “Analytics” shows you insights about your engagement and followers over time.


Our research has revealed that individual player popularity far outweighs the following of their respective teams and that they are a primary reason why Chinese fans follow a team.


DEVELOPA GLOBAL FAN-BASE

BENEFITS: PLAYER

SPONSORSHIPSMAXIMISE EXISTING

BY OFFERING CHINESE EXPOSURE

OPPORTUNITIESFOR REGIONAL SPONSORSHIPFROM CHINESE BRANDS


BENEFITS: TEAM

STRENGTHENTHE TEAM’S ONLINE PRESENCE

PERSONABLEPROVIDE AN INFORMAL AND

WAY FOR FANS TO INTERACT WITH THE TEAM

DEVELOPA PERSONAL RELATIONSHIP WITH THE FANS TA LE NT

TEAM FOLLOWING

Create a localized video specific to Chinese fans to launch the account.


HOW TO GET STARTED

Mailman will complete and sign verification approval letter.

1. GETTING VERIFIED

Mailman will prepare 10 introductory posts to be approved by the player specific to Chinese fans.

2. INTRODUCTION

3. LOCALIZED CONTENT


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