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Media information 2014Global analysis for China’s iP owners
Chinese edition
www.managing ip.Cn
2
Media information 2014Global analysis for China’s iP owners
Chinese edition
Key benefits❍ Direct client access to leading domestic
in-house counsel
❍ Direct referral access to the private practice iP community
❍ show your commitment to the Chinese iP market by supporting the first Chinese language publication dedicated to global iP issues
Why China❍ last year China overtook Germany to
become the world’s third largest user of the PCT, with 21,516 filings – up 15.6% on the previous year.
❍ The second and third largest PCT filing companies are both Chinese (huawei and ZTe)
❍ China is the eighth biggest use of the Madrid system
❍ filings from China at the ePo increased 16.2% last year to 22,292
❍ in 2012, for the first time, residents of China accounted for the largest numbers of applications filed throughout the world for the four types of iP (patents, utility models, trade marks and industrial designs).
❍ in 2012, residents of China filed, worldwide, trade mark applications with approximately 1.58 million class counts; higher than the figures for the Us (599,896), Germany (387,503) and france (384,665)
❍ residents of China filed, worldwide, applications containing almost 650,000 industrial designs in 2012
introduCtionChinese corporations are rapidly globalising and increasing their reach into overseas markets.
China overtook Japan and Britain in 2010 to become the fifth largest investor in the world and, despite the global slowdown, the level of investment is increasing. China is also at the forefront of global technological innovation – now second only to the United states in r&d spending.
developing an effective global ip strategy is fast becoming one of highest priorities for Chinese companies, but many are hesitant to tackle foreign ip issues due to a lack of market information and experience, or poor links with international counsel.
managing ip is dedicated to bridging this knowledge gap through its Chinese language website and the publication of its Chinese language edition. this is dedicated to covering the latest international issues for the Chinese business ip community.
formatmanaging ip’s Chinese edition was launched in march 2008.
Coverage is focused on international ip issues specifically for the domestic Chinese market. it comprises translations of the best features and news analysis from managing ip’s publications as well as original news and features written by our China editorial team. the design mirrors managing ip’s english language edition as a high-quality, full colour international-standard magazine.
in december 2011 managing ip launched its Chinese website (www.managingip.cn) and email newsletter for our audience of domestic companies looking to find out more about global ip issues. Like www.managingip.com, the Chinese website contains sections dedicated to key international topics such as patents, trade marks and itC work and has updated analysis from managing ip’s editorial team as well as sponsor firms.
“There are very few professional IP magazines in the market doing what MIP does. It covers a wide range of issues and
is very practical for people who manage IP or the legal team in a company like mine.”
Yan An, director, Brand Assets Management, Emerging Market Group, Lenovo
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Media information 2014Global analysis for China’s iP owners
Chinese edition
distributionmanaging ip Chinese print edition and website reach major ip owners in China, including brand owners, local joint venture subsidiaries, technology-rich manufacturing and research companies, as well as regulatory and financial institutions and the leading domestic ip law firms and service providers.
managing ip works closely with major local associations to maximise the distribution and ensure the publication reaches the right people in the right companies and firms. distribution partners include: patent protection association of China, China intellectual property society, China ip news (sipo’s publishing house), China technology exchange and shenzhen ip salon.
magazineover 2,000 hard copies of the managing ip Chinese edition are distributed to individuals within China free of charge each quarter – in march, June, september, and december.
the company type statistics for the hard copy distribution are as follows1.
onLine – www.managingip.Cnall of the content of the quarterly print edition is uploaded onto the website, which is also updated on a regular basis with translations of the most relevant news stories that appeared on the english language website.
ConferenCes2
the print version will also be distributed at the major international conferences of 2014, including:
❍ inta annual meeting, hong Kong, may 2014❍ managing ip’s China-international ip forum, Beijing, June 2014❍ managing ip’s global innovation summit, shanghai, september 2014❍ the Business of ip forum, hong Kong trade development Corporation,
december 2014❍ asialaw’s in-house Counsel summit, hong Kong, may 2014
1Based on mip Chinese december 2013 edition. 2please note that conference distribution is subject to change.
CorPoraTes 70%
“The topics are very new and up-to-date. It is very important for us as an internet company. The news analysis is very in-depth
and professional.”Wu Xiaolei, patent consultant, Baidu
law firMs 21%
Please see page 5 for sample recipients uuu
aCaDeMiC 3%GovernMenT 5%
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Media information 2014Global analysis for China’s iP owners
Chinese edition
options for partiCipationthe sponsorship paCKage❍ full colour advertisement in all four print editions over 12 months
❍ exclusive 500 to 800 word briefing column for the quarterly print editions of the magazine (topic to be decided – either exclusive international or jurisdictional coverage – articles can be supplied in english)
❍ author photos and firm contact details to appear with briefing column in print edition
❍ Briefing column to be uploaded to exclusive sponsor page on www.managingip.cn, along with firm logo, and sent out with weekly email newsletter
❍ 20 copies of each edition for your in-house marketing
❍ six additional 400 word news articles to be submitted over 12 month period to published online on sponsor page and sent out in the weekly email newsletter
dispLay advertisingmanaging ip’s Chinese edition and website give you the chance to reach a unique audience of Chinese companies that are looking to expand internationally and need help to file, enforce and monetise their ip in different jurisdictions.
the print edition is published in the following months: march, June, september and december.
MiP Chinese Magazine (Us$)Full page x1 2 or 3 4
Full Colour 4,950 4,350 3,900
Covers 6,250 5,500 4,950
Half page x1 2 or 3 4
Full Colour 3,350 2,900 2,550
Quarter page x1 2 or 3 4
Full Colour 1,750 1,475 1,250
MiP Chinese eMail newsletter (cost per edition – Us$)Number of editions 1-4 5-12 13-24 25-36 37-46
Top banner 1,750 1,575 1,400 1,225 1,000
MiP Chinese weBsite hoMePage (cost per week – Us$)Number of weeks 1-4 5-12 13-24 25-36 37-46
Top banner 1,750 1,575 1,400 1,225 1,000
ContaCtsHONG KONG OFFICEManaging Intellectual Property27/F, 248 Queen’s Road EastWanchai, Hong KongTel: +852 2842 6965Fax: +852 2521 8900
The Americas; service providers – Alissa Rozen Tel: +1 212 224 3673Email: [email protected]
Europe, Middle East and Africa – Ali JawadTel: +44 (0) 20 7779 8682Email: [email protected]
North Asia – Matthew SiuTel: +852 2842 6937Email: [email protected]
South Asia – Daniel BolandTel: +852 2842 6965Email: [email protected]
Publisher – Peter OllierTel: +852 2842 [email protected]
Group publisher – Tom St DenisTel: +1 212 224 [email protected]
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Media information 2014Global analysis for China’s iP owners
Chinese edition
sample reCipients*
*selected recipients of mip Chinese edition december 2013. please note that future lists will vary.
(日電)neC(中國)有限公司alstonamway (China) an, tian, zhang & partnersarcelor mittal Chinaasahi glass shanghai asia pulp and paperBaidu 百度Baosteel group CorpBayer material science (China) Company LtdBeijing Concord College of sino-CanadaBeijing intellectual property instituteBeijing Janlea Law firmBosch (China) investmentBydCaterpillarChang tsi & partnersChina intellectual property newsChina BluestarChina hewlett-packard China sinda intellectual property LimitedChinasat groupCofCoCognis greater Chinaeaton (China) investment gegeneral administration of Customs of Chinaguangdong dapeng Lng Company guangzhou r&f properties Coguotai Junan allianz fund management huawei technologiesinventecJiangsu sunyu information technology JK sucralose LenovoLgLg電子microvastmsdnanjing Universitynovo nordiskntdpanasonic r&d Center Chinapateo electronic and internet technologypeking Universityphilipsplasseraudsandviksanko & Coshanghai Cp guojian pharmaceutical shanghai high Courtshanghai tianxiang technologysiemens ChinasinopeC shanghai petrochemical sinotrans siposmC（中國）有限公司sohu.com inc.sonystate grid electric research institutetCL Corporationtencent 騰訊thomson reuterstingyi ( Cayman islands)wan hUi dawatson & Bandweiqiao textilezhong Bo industrial development Corporationzhongzi Law officezy partners ip Consulting
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