Get Started on Chinese Social Media

By Crystal Jiang Lesley Ning

The world's largest online population:

564 Million Internet Users

TED Talk - Michael Anti: Behind the Great Firewall of China

211 of the top 500 global brands have Sina Weibo enterprise accounts, each with an average of 218,000 followers.

$190 billion worth of transactions

•  Company name, logo, contacts, address •  Company banner, video content •  Verification sign •  Team info (connected with personal Weibo account) •  Blogs

Message  Centre:  Comments  received  Comments  sent  Weibo  men0ons  me    Comment  men0ons  me  Direct  messages  Saved  messages    

Sta-s-cs:  Influence  management    Influence  analysis    Fans  analysis    Weibo  layout  analysis    Applica0on  analysis  

Weibo Management

Examples    

Thank you and Keep in touch!

#VMMCN