How to Get Clients Online with Dallas McMillan

5  MARKETING  PROJECTS  TO  BOOST  YOUR  SALES    

  https://highvaluesales.com/5-projects/ Video URL: https://www.youtube.com/watch?v=UCA_nUO-2dk See more High Ticket Sales Funnels http://howtogetclientsonline.com/          

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Hi.  Congratulations  on  registering  for  the  five  projects  to  boost  your  sales  webinar.  I'm  Dallas  McMillan.  I  am  a  marketing  strategist  and  digital  mentor.  I  run  a  marketing  agency  called  Influential.  I  work  with  coaches,  consultants  and  service  professionals  who  want  to  attract  high  value  clients  through  online  marketing  and  lead  generation.  Now,  you're  all  registered  for  the  webinar,  I've  sent  details  to  your  inbox.  I  want  to  give  you  some  extra  information  as  to  what  we're  going  to  cover  during  the  webinar.  Make  sure  that  you  book  it  into  your  calender  so  you  don't  miss  it  and  also  give  you  some  resources  to  download  that  will  go  through  in  the  webinar  to  make  sure  you  get  the  most  out  of  this  training.  First  of  all,  click  on  one  of  these  links  for  Google  calender  or  Outlook  or  iCalender.  Download  the  calender  and  book  it  in  so  you've  saved  the  appointment.  That  makes  sure  you  show  up.  We've  all  got  lots  of  things  on.  If  it's  just  in  your  inbox  you'll  miss  it,  if  it's  on  your  calender  hopefully  you'll  remember.  Also  I'll  get  you  to  download  this  worksheet  which  I'll  run  through  with  you  now.    I'll  go  through  what  we're  going  to  cover  in  the  webinar.  You'll  see  it's  going  to  be  really  hands  on  and  applied  really  practical.  Hope  you're  going  to  love  it.  We're  going  to  cover  five  projects  to  boost  your  sales.  I've  been  doing  digital  marketing  for  professional  service  firms  for  about  12  years,  starting  with  my  own  business.  For  the  last  five  or  six  years  I've  run  a  digital  agency  helping  small  businesses,  professionals  and  entrepreneurs  to  build  their  online  presence,  market  their  business  and  attract  clients.  Over  time  I've  realised  there  actually  just  a  handful  of  projects  that  businesses  need  to  get  more  sales.  If  you  think  about  it,  the  main  reason  anyone  does  anything  online  is  to  get  clients  or  get  sales.  The  five  projects,  how  to  build  your  platform,  which  is  your  website  and  your  online  presence.  Build  your  sales  pipeline  which  is  how  you  get  clients  coming  into  you  to  sell  to.  Build  your  online  profile  so  that  you  look  like  the  sort  of  expert  that  the  very  best  clients  want  to  work  with.  Develop  a  sales  presentation  that  you  can  use  share  what  you've  got  to  sell  with  your  customers.    Then  finally  building  a  product  which  I've  got  a  typo  there  platform.  Build  your  product  to  be  able  to  deliver  a  tonne  of  value  to  your  clients  relatively  easily.  Deliver  high  value  at  low  cost.  We're  going  to  go  through  these  five  projects.  I'll  give  you  a  bit  of  extra  detail  now  and  I'll  show  you  some  of  the  exercises  that  we'll  go  through  in  the  webinar.  The  idea  of  your  platform  is  that  an  online  presences  is  like  an  online  shopfront.  It  let's  you  market,  sell  and  deliver  services  online  that  transforms  you  from  a  bricks  and  mortar  business  in  a  global  online  business.  The  second  project  is  pipeline.  Your  sales  pipeline  is  the  people  that  you  can  sell  to,  the  customers  that  are  queuing  up  to  do  business  with  you.  There  is  a  sales  process  that  you  need  to  apply  with  online  marketing  and  you  need  online  assets  and  collateral  and  infrastructure  to  do  that.  That's  what  we  call  your  sales  pipeline.    You  also  need  an  online  profile.  If  you  do  attract  these  clients  of  course  they're  going  to  check  you  out  online.  They're  going  to  check  you  out  on  your  website,  on  LinkedIn.  They're  going  to  ask  people  on  the  social  media.  If  your  profile  makes  you  like  you're  the  kind  of  person  they  want  to  do  business  with,  then  you're  much  more  likely  to  close  more  sales  at  higher  prices.  To  do  that  you  need  to  have  somewhere  presenting  an  offer  to  those  clients,  some  way  to  show  them  what  you've  got  to  sell  and  why  it's  better  than  the  competition,  why  they're  going  to  love  it.  Having  a  presentation  often  a  webinar,  an  online  video.  In  the  offline  world  it  might  be  a  workshop  or  a  sales  conversation,  but  having  some  format  to  present  that  offer  to  your  clients.  Finally  you  need  a  product.  Somewhere  of  actually  delivering  this  service  to  clients  and  ideally  that  is  something  that  can  be  scaled  so  that  you  can  deliver  it  more  efficiently  and  increase  your  business  or  reach  clients  distant  from  your  location.  In  the  webinar  I'm  going  through  a  series  of  questions.    I'll  just  fly  through  these  now  but  we'll  go  into  these  in  detail  so  that  you  understand  the  criteria  you  

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need  to  take  into  account  when  building  these  projects.  For  example,  your  platform,  a  lot  of  people  have  a  website  but  it  doesn't  meet  the  criteria  of  a  platform  that  will  actually  let  you  market,  sell  and  deliver  services  online.  Likewise  for  pipeline.  Your  sales  pipeline  needs  to  support  your  sales  process.  That  means  you  need  a  sales  process.  Most  of  the  professional  and  businesses  that  come  to  me  don't  have  an  established  sales  process  that  will  work  with  online  marketing.  They  need  to  build  that  before  they're  going  to  get  results  with  their  online  marketing.  That's  one  of  the  main  reasons  people  fail  when  they  try  to  market  their  business  online.  So  on  for  profile,  for  presentation.  I'll  go  into  what  they  need  to  look  like  in  order  to  really  give  you  the  results  with  online  marketing  and  building  a  high  value  scalable  business  using  the  web.  I'm  going  to  give  you  some  little  tests  and  ways  of  assessing  your  own  business  and  working  out  what  your  action  steps  should  be  moving  forward  in  order  to  build  up  these  assets  in  your  business,  to  build  these  projects.    Including  how  to  cost  them  out  and  that  might  be  pure  dollars  or  it  can  be  time.  A  lot  of  these  things  you  can  do  yourself  but  you  need  to  take  into  account  the  cost  of  doing  it  as  well.  I'm  going  to,  if  you  stay  to  the  end  of  the  webinar,  I'm  going  to  give  you  some  of  the  resources  that  I  use.  Pretty  much  all  the  tools  and  the  assets  that  you'll  need  to  have  all  these  projects  done  and  it's  quite  extensive  but  you'll  get  that  as  a  checklist  at  the  end  of  the  webinar.  Thanks  for  listening.  I'm  really  looking  forward  seeing  you,  make  sure  you  do  book  in  the  calender,  download  this  handout  to  take  to  the  webinar.  I'll  have  it  in  the  webinar  as  well,  but  if  you  want  to  download  it  in  advance  it  will  give  you  a  chance  to  brief  yourself  on  what  we're  going  to  cover  so  that  you  get  the  most  out  of  it.  Can't  wait  to  see  you  there.  Definitely  going  to  be  fantastic  value  and  a  great  use  of  your  time.  Look  forward  to  sharing  more  with  you.  Thanks  very  much.    

  https://highvaluesales.com/5-projects/ Video URL: https://www.youtube.com/watch?v=UCA_nUO-2dk See more High Ticket Sales Funnels http://howtogetclientsonline.com/