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In this module we will discuss these 7 potential areas :-
A. Be discoverableB. Right pricingC. Communicate wellD. Ship in timeE. Package wellF. Seller ratingsG. Customer delight
How to boost sales
It is important for the buyers to find your products easily on the website
1 Be discoverable
You can help them out by-
• Enter searchable words in product title
• Make product description comprehensive
1. Search optimization
• Use catalogue socialshare to promote yourproducts on varioussocial media sites
2. Social media
• Participate in as manypromotions as possible
• Update stocks and price
3. Promotions
1 Be discoverable A SEO
The process of making your product more visible on marketplace
Product titleIt is a name which you provide as the title of the product
While defining the product title, the components you need to consider are-
It is wise to put a bit of thought into the selection of keywords
Brand Strak
Color Blue
Material Cotton
Product type
T-shirt for men
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1 Be discoverable A SEO
Keyword stuffing will affect the quality of your product description
Product descriptionCustomer's view of a product that includes its benefits, presentation, price, purpose, etc.
Always write your product description considering-
• Key features• Different uses• Benefits• Suggested occasions• Correct size guide• Warranty details
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1 Be discoverable
Promote your products on social media to increase footfall to your products
Share your product on social media by following these simple steps-
B Social Media
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Click on share icon
Choose Social Media Platform
Click on share
Participating in promotions helps to reach a larger base of buyers
Be discoverable C Promotions
Get noticed
• Participating in promotions will increase your visibility with buyers
Boost sale
• You get to sell more inventory and increase your revenue
New buyers
• You get to reach out to more number of buyers
Better rating
• You reach more buyers, get more reviews and if you perform well you’ll have better seller rating
Promotion is an activity that supports or encourages sale of a group of products
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Standard products: price according to other sellers of same product
To set a competitive price you need to watch the marketplace and study your competitor’s prices
2 Right pricing
Non standard products: price according to products with similar attributes
For products that are sold by Multiple Sellers such as Mobile Phones etc..
For products which are sold by individual seller. Such as Non Branded T-shirts and other apparels
Compare your product with other sellers Compare with products with similar attributes
Pricing should be based on the kind of product you are selling
A Competitive pricing
Strategize your discount in such a way that increases percieved value of your product
2 Right pricing
Show some discounts on products improve perceived value for money
Always mention MRP so that buyer can see the discountAvoid giving 80% and above discount
End your price with digit 9 to make your product appear less costly
Seller 1 Seller 2
Product iPhone 6 64 GB ( Gold)
iPhone 6 64 GB ( Gold)
MRP Rs. 72,000 Rs. 72,000
Selling Price Rs. 59,999 Rs. 60,112
B Strategic discounting
2 Right pricing
Product bundling is offering several products for sale as one combined product
Similar products used regularly
The two or more same products areoffered together for one bundled price
The two or more different products(generally used together) are offeredtogether for one bundled price
Accu-Check Active Glucometer Combo Of 4Combo Of Sony CDX-G1150 CD/USB/FM/AM Player + USB Dongle
Complementary products bought together
• Help in selling more inventory• Provide value for money to buyers • Saves logistics costs
Bundling can be done in these ways-
C Bundling
Benefits
3 Communicate well
Your product’s catalogue should be of high quality
A catalogue is your way of showcasing your product to potential buyers. You should-
Sell products from more categories
Provide good quality images
Make better assortment of the products
Communicate well
Product images are a very important component because they speak more than words
Image quality3 A
• Minimum resolution should be 500*500 pixels
• To avoid tinting of image take shot in proper white light
• Use tripod to avoid blurred image
• White Background
• Take Multiple shots to cover all angles view of the product
• Image should cover 80% of total area of image
Communicate well
Keep building and updating your catalogue
Tip: If you are going on holiday, you should update inventory on Paytm seller panel.
Adequate products and stock3 B
Follow the steps below to improve catalogue
• Maintain sufficient stock• List different/Multiple
Variants products
• Keep track of your inventory and update it regularly
• Provide genuine and good quality products to increase orders
Ship your products timely
Ship in time
Once a buyer orders a Product they can’t wait to receive it, so in order to gain user’s trust ship out your product as fast as possible
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1 You can check your “days left for shipping” in seller panel under orders tab. Try to acknowledge order within 24 hours
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Reduce risk of returns
Improve seller ratings
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What is a fulfillment centre?
Fulfillment centre is a store/warehouse approved by Paytm where you can keep stock of your products so that they can be processed in time. It will help you in the following ways-
Process orders in time
Reduce operational expenses
Fulfillment centreShip in time4 A
Benefits of fulfillment centre
Package well
Your product goes through a tough journey until delivered
Protection
Information
Convenience
Follow our packaging guidelines
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Package well
For a buyer, receiving a package from the online retailer is supposed to be a wonderful experience
Tip: If you are an OEM seller, you could repack to make your product more presentable.
Cushion the product inside the package with things such as bubble wrapping
Use tapes liberally on joints and edges
Use strong material that keeps the product safe from scratches or damage on the outside
Use ‘Fragile’ sticker if applies to the product type
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Package well
General packaging guidelines
Add all other details and documents necessary
Print the shipping label clearly and stick it on the pack
Please make sure that it is not wrinkled and all details are clearly visible, including the barcode
Tip: For category wise packaging guidelines – Click here
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Product as described
Seller ratings
The seller ratings are a great way to track your performance and the services you offer
Product Packaging and Handling
Timely Delivery
As of now, on Paytm a buyer can rate you on 3 main aspects
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Seller ratings
How you can check your ratings ?
You can check rating, according to your performance on the seller panel in the dashboard tab
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You will be able to view your ratings
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Click on Dashboard
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Seller ratings
Importance of seller ratings
Seller rating is very important because of the following reasons
Increase in sales
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Identifies you as a trusted seller
Give your product more visibility Reduces the return rate
Customers love surprises
Customer delight
Here’s a little insight into selling Freebies on Paytm to help give the extra edge to your business needs
• The MRP of the Freebie listing should not include the MRP of the freebie
• It is recommended that you mention the individual MRPs of the base product as well as the freebie in the product description
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