BOOST SALES with the

RIGHT DESIGN

Cayla Ng, Web Designer, iconnect360

ASSUMPTION: People make choices based on rational analysis of available alternatives.

In reality, our decisions are greatly influenced by our emotions.

FACT:

Why important?Stand out from the crowd.

GOOD DESIGNaffects buyers’ emotions.

Product DesignBuying Emotion : Love For Beauty

Result-OrientedBuying Emotion : Perfect Body

Relaxing GetawayBuying Emotion : Pamper Yourself

Natural FlavourBuying Emotion : Healthy Drink

Limited EditionBuying Emotion : Impulse Buying

Luxury LifestyleBuying Emotion : Status

Buying Emotion : Greed

Instilling GuiltBuying Emotion : Be prepare before anything happened

Being SympathicBuying Emotion : Help Save The World

Creating FearBuying Emotion : Think of Your Loved Ones

Good Taglines For Your Design

Good designs have positive influence on decision-making

You will be more successful when you market and sell to the emotional wants of your prospects.