Social media for social good 2012

Social Media for…Social Media for…Social GoodSocial Good

Kate CarruthersSydney, June 2012

http://www.slideshare.net/carruthkhttp://www.slideshare.net/carruthk

@k th@kcarruthers

June 2012 © 2012 Kate Carruthers | katecarruthers.com 2

S i l iSocial is global


Social isSocial is f i lfrivolous


Social isSocial is ti iactivism


Social isSocial is l llocal


Social is a helping hand


S i l i itSocial is communityJune 2012 © 2012 Kate Carruthers | katecarruthers.com 8

S i l i hSocial is changeJune 2012 © 2012 Kate Carruthers | katecarruthers.com 9

S i l iSocial is money


Connect MobilizeConnect Mobilize

Communicate ActivateCommunicate Activate


ConnectHow do I findHow do I find people who are interested ininterested in

this?


CommunicateHow share ideasHow share ideas and messages

with mywith my community?


MobilizeHow do I

connect my networks and prepare them for action?


Activate

How do I activate my networks?


Some Tools


Some ExamplesSome Examples• Bl k D Rid• Black Dog Ride

http://www.blackdogride.com.au• Awesome Foundation

htt //bl f d tihttp://blog.awesomefoundation.org• Social Innovation Sydney

http://www.socialinnovationsydney.org• Community Brave Foundation

http://www.thecommunitybravefoundation.org• Permaculture Sydneyy y

http://www.permaculturesydney.org.au• Sydney Startup Weekend

http://sydney.startupweekend.orgp // y y p g• Think‐Act‐Change

http://www.meetup.com/Think‐Act‐Change



Lifestyle

Social media for social good 2012