SOCIAL MEDIA FOR GOOD

TWEETING WITH A KINGDOM LENS

#LIVEMERGE

TWEET YOUR THOUGHTS, QUESTIONS, NOTES, COMMENTS, ETC.

WHY?

WHY USE SOCIAL MEDIA?

WHY USE SOCIAL MEDIA?

Build Relationships:• With Your Community

• With Your Customers• With Other Businesses

WHY USE SOCIAL MEDIA (CONT.)

Return to the good ‘ol days

WHY USE SOCIAL MEDIA (CONT.)

Extension of real life relationships

WHY USE SOCIAL MEDIA (CONT.)

An opportunity to be helpful

HOW?

HOW TO BUILD RELATIONSHIPS ON TWITTER

SOCIAL MEDIA GOLDEN RULE

Tweet others the wayYou want to be tweeted

DESIGN

TWITTER IS DESIGNED FOR RELATIONSHIPS

HOW TO BUILD RELATIONSHIPS ON TWITTER

1. Identify needs2. Provides solutions to needs

HOW TO BUILD RELATIONSHIPS ON TWITTER

Create Conversation:

Listen // Ask Questions // Respond // Add something meaningful

WHAT?

WHAT DO YOU TWEET ABOUT?

THE PRACTICAL

SOCIAL MEDIA IN ACTION

KNOW YOUR AUDIENCE

"THE CHALLENGE FOR [SOCIAL MEDIA] MARKETERS IS NOT KNOWING EVERY PLATFORM BUT KNOWING YOUR DEMOGRAPHIC.” - @CHAMBANALAURA ON #SMLIVEECI

LISTENING

WHAT DO YOU TWEET ABOUT

GOOD WAYS TO LISTEN

Follow the right people• Community Leaders• Industry Leaders

COMMUNITY LEADERS • @chambanamoms• @chambanalaura• @CHCEDC• @CUMTD• @colaburbana• @cityofurbana• @champarks• @smcchambana• @smilepolitely

What about industry leaders?

GOOD WAYS TO LISTENUse + Follow the Right Hashtags

Community• #chambana• #livemerge

My Industry• #socEnt• #smm

RESPONDING

WHAT DO YOU TWEET ABOUT // CONVERSATIONS

HOW TO RESPOND WELL• Have conversations with others

• Begin your conversations and Reply with “@”

• Reply to others who mention you as soon as you can (within 24 hours)

• Retweet what’s relevant to your community or business by selecting a tweet and clicking “Retweet”

• Turn your notifications on – phone or email so you know when people interact with you

RETWEETS

CREATING TWEETS

THE ANATOMY OF A TWEET

WHAT DO YOU TWEET ABOUT?Be A Leader

1) Be a hyperlocal community leader2) Be an industry thought leader

HYPERLOCAL

"SOCIAL MEDIA IS AN OPPORTUNITY TO RETURN LOCAL FLAVOR TO LOCAL COMMUNITIES." #ATMW @CHAMBANALAURA

TIPS FOR WELL-COMPOSED TWEETS

• Mention your information source (where you found the link, image, etc.)

• Use hashtags that give information about your tweet and promote your brand (i.e. #passivehouse #passivebuilding)

• Make shorter tweets – aim for 120 characters or less to increase the likelihood of retweets

ENGAGING ON FACEBOOK

ELEMENTS OF A HIGHLY ENGAGED POSTThe highest viewed Facebook posts are characterized by 4 things: 1. Good visuals / images that stick out on people’s newsfeed – requires good landing

pages

2. Mentioning other users on Facebook* (ie using the “@” symbol to mention users such as Hammer & Hand or The Huffington Post

3. Interesting material curated from around the web that serves as a resource for your Facebook likers

4. Posts that engage people to comment (i.e. questions or provoking content)

*Mentioning other brands on Facebook allows other users to click and discover new Facebook pages. By mentioning others, you reference your information source, provide links for people to engage with, and serve as a resource curator that people can come back to for new information.

Summary: Posts with relevant material, quality images, and mentions are the most highly engaged by users.

BENEFITS TO YOUR BUSINESS• Allow customers to have direct access to you• Chance to know what potential customers want• New ways to build long term relationships with business

and customers• New ways to build trust as a reliable source and

transparent business• You can do better business based on real community

needs• If it’s good for your community, it’s good for your

business.

ROI

"THIS IS WHAT MOST BUSINESSES WANT, BUT IT OFTEN IS VERY DIFFICULT TO MEASURE. SOCIAL MEDIA IS ABOUT RELATIONSHIPS NOT SALES.” - @CHAMBANAMOMS

BE A LEADER THROUGH SERVING

WHAT DO YOU TWEET ABOUT

CASE STUDIES

SOCIAL MEDIA IN ACTION

THANK YOU