Social Media and PR:Good bedfellows?

Social Social MediaMediaToolsTools

blogsblogs

micromicroblogsblogs

podcastspodcasts

videocastsvideocasts

photophotosharingsharing

videovideosharingsharing

contentcontentratingrating

bookmarkbookmarksharingsharing

virtualvirtualworldsworlds

RSSRSSfeedsfeeds

socialsocialnetworksnetworks

wikiswikis

Social Media is intimate...

Conversation

Social Media is about relationships.

People Sharing News& Connecting with Friends

To use social media well, you must...

Listen

Interact

Engage

“Social Media is not a campaign.

It is a commitment.”

The old way...

Broadcast

The Social Media way...

Word of Mouth

The old way...

Circulation

The Social Media way...

Friends, Fans, Followers

Social media considerations...

How do they communicate?

How much time do you have?

Pick the Right Tools

Social Media Release Template

Social Media Release Builder

Social Media Releases - Search

Social Media Release (SMR)

Social Media Release (SMR)

Social Media Powered Release

Social Media Newsroom

Social Media Newsroom - Feed

blogsblogs

socialsocialnetworksnetworks

microblogsmicroblogs

Integrate

Manage

Monitor

Measure

Listen

Interact

Engage

presented by Aliza Sherman

•@alizasherman on Twitter

•facebook.com/alizasherman

•www.conversify.net

•aliza@conversify.net