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FORGE's presentation at the November 2009 NetSquared Event in Tokyo
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FORGE:Social Media for Social Change
www.FORGEnow.org
Presented at #net2Tokyo on 26 November 2009 by: Kjerstin Erickson, Founder & CEO Nicholas Talarico, President of the Board
Once Upon a Time…
Like a Good Girl…
But life was about to change…
In an unequal world…
Whatever affects one directly, affects all indirectly.
I can never be what I ought to be until you are what you ought to be.
This is the interrelated structure of reality.
- Martin Luther King
And the foundations for FORGE were set in motion…
FORGE believes that refugees can be a strategic key to ending the cycle of war
& poverty.
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FORGE believes that in order to build permanent stability, victims of war must be empowered to create and lead their
own recovery initiatives.
FORGE projects are developed in the community, by the community, and for
the community.
FORGE projects are predominantly funded by visitors to www.FORGEnow.org where projects are posted and
frequently updated with struggles and triumphs.
We were a normal, midsized, and stable organization until late 2008, when adversity thrust us
into action that resulted in a case study in social media.
Radical Transparency:
a novel approach to adversity
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At the end of 2008…
People are amazed… er… INTERESTED…
…because it’s a good story:
A central protagonist
Drama, crisis, and real consequences
Open controversy
…and because it reflects FORGE’s true values:
Openness
Constant self-reflection
Action based on what we learn
…and the story gets picked up.
In the end…
Lessons for Social Media• Engage in two-way CONVERSATION
• Display your VALUES
• Be OPEN about your strengths & weaknesses
FORGE’s Social Media Strategy
www.FORGEnow.org
3 Secrets of Effective Use of Social Media
Represent your beliefs through what you highlight & discuss
Spend more time talking about others than about yourself
Be personal – what are your values outside of work?
Promote your VALUES rather than your product
3 Secrets of Effective Use of Social Media
Take stands on contentious issues
Promote opinion pieces that match your organization’s philosophies
Engage with the leading bloggers in your space
Have a POINT OF VIEW that others can clearly identify.
3 Secrets of Effective Use of Social Media
Engage with your audience on equal footing
Pose questions as often as you answer them
Be forthright with your challenges and quandaries
Be a SEEKER, not an expert.
A day of Thanksgiving…
“ It’s not what we say about our blessings, but how we use them, that is the true measure of our thanksgiving.”
-W.T. Purkiser
“If we ignore the plight of the refugees or the burden of the countries which have received them, I fear we will pay a heavy toll in renewed violence…Conditions must be created urgently
to allow the refugees to go back and live in peace and tolerance in their own country….”
FORGE’s Project In DRC: Stategic Staffing for Congo Peacebuilding
http://bit.ly/7Nu9xf
“…I wish to call on you to join hands in the building of a world in which less people will be forced to flee, and in which refugees are protected until they can safely return home one day.”
-- Sadako Ogata, UN High Commissioner for Refugees, 1990-2000