REVOLUTIONIZING THE FREELANCE BEAUTY INDUSTRY

The Problem

The market is filled with “Uber for Beauty” and “OpenTable for salon” apps that are often leave stylists and clients unsatisfied.

Here’s why:

They offer a limited number of looks for one client demographic

They offer a much smaller selection of services than traditional salons

Limited to no price or product preferences

Clients can’t choose or re-book a preferred stylist

Stylists are controlled like employees while compensated like contractors

The Problem

If a stylist wants independence and a client wants choice, their only option is a traditionally-booked

freelance appointment.

65% of the appointments in this $40B industry (US) are being booked this way - via text messages, e-

mails, and phone calls – without the scheduling and organizational support of a front office.

You deserve better.

The Solution

Parlor is the only on-demand option for any hair, makeup and nail service

Parlor caters to currently underserved demographics representing over half of the clients in this industry

Clients select their preferred stylist, price, location, and time

Stylists are paid well and offered unparalleled incentives

Parlor combines the reliability and flexibility of an on-demand platform with the quality and options found in a

curated marketplace

The Beauty Market

Beauty is a $260B global industry

Hair and nail salons in the US generate over $53.3B per year and have an estimated annual growth rate of 2.5%

from 2015-2020

83% of American women visit salons, spending an average $238 per visit

65% of the 1.2MM stylists in the US work freelance – booking roughly $400M in on demand services per year

The Beauty Market

$0

$200

$400

$600

$800

$1,000

$1,200

$1,400

$1,600

$1,800

$2,000

Average Annual Spend

Per Person/Per Year

11.9%

13.1%

20.8%25.2%

29.0%

Consumers Under 25Consumers Age 55 and OlderConsumers Age 45 to 54Consumers Age 25 to 34Consumers Age 35 to 44

Major Market Segmentation by Age

Competitive Landscape

• On demand app offering hair, makeup, and nail services for set prices• Estimated revenue of $8M in first year• Raised $9M in two venture rounds to date

• One-stop destination for beauty and wellness needs• Offers on demand services for hair styling/cut, makeup, nails, massages and fitness• $3M Angel round funding in 2014

• Luxury on demand hair and makeup service• $3M in funding to date

• On-demand app allowing for requesting beauty and grooming services • $1M in venture round to date

• Offers on demand hair styling, makeup and nails. • Acts as a cirtual booking agency for stylists

“Uber for Beauty”

Source: http://www.forbes.com/sites/clareoconnor/2015/09/09/beauty-on-demand/; http://tech.co/priv-announces-funding-month-long-partnership-dove-hair-comes-close-2014-11; https://www.crunchbase.com/organization/stylebee; https://www.crunchbase.com/organization/styleseat

• Online destination for beauty and wellness professionals and clients• $39.9M raised in four funding rounds to date• On demand model beta-tested and abandoned

• Online destination for booking appointments in premium, curated salons• Raised $1MM venture round in 2014• Acquired by Groupon in 2015 for undisclosed amount

Competitive Landscape“OpenTable for Salons”

Competitive Advantage Stylist

SelectionPrice

SelectionCut &Color NailsMakeup Men’sStylingOn

Demand

CONVENIENCE Parlor comes to you when and where you want with advanced-scheduling optionsFIND NEW STYLISTS See reviews, photos, pricing and testimonials before you try your stylistFOLLOW YOUR STYLIST With Parlor, you won’t have to find someone new or travel to a new salon when your stylist changes salonsTHE TRAVEL SOLUTION Find stylists near you wherever you are – even when traveling PRIVACY Your appointment is private and you select when and where you want your service CUSTOMER SERVICE On demand one tap booking and live support at all timesPRICE Select a stylist that fits your budgetSERVICE OFFERINGServices offered matches what you would find in a traditional salon

Client Value Proposition

Stylist Value PropositionSUPPORT

Parlor manages the entire administrative side of the business so stylists feel supported and spend 100% of their time stylingMORE MONEY Salons and apps take up to 50% of stylists’ booking fees, 100% of tips and send payment weeks or months after services occurParlor takes 20% of the booking fee, 0% of the tip and pays as soon as the service is completeLESS DEAD TIME Freelance creatives spend as much time finding clients as they do working. Parlor makes finding clients easy so stylists can spend more of their time workingFREEDOM The hardest thing about moving is building a new client base. Parlor is available nationwide so stylists can move wherever they choose and still build and maintain a client base with our supportCONTROL Parlor is the only app to give stylists control over their hours, commute and menu of services

Talent RetentionRAFFLESEach appointment booked and positive review posted creates a new ticket so the more a stylist uses Parlor, the more likely they are to win:

• Seminars with industry leaders• All-expenses paid vacations• Top-end product and tool kits

INCREASED COMMISSION The stylists who book the most appointments have the highest commission

BETTER VISIBILITYThe more a stylist uses the app, the higher his/her ranking in search results

EDUCATION Parlor is the only app to partner with stylists to offer:

• Free classes• Scholarships• Reduced tuition rates

Business Model & Services Offered

MAKEUPMakeup App. -

$75+Brow Shaping -

$30+Facial - $100+All-day Artist -

$1000+

NAILSManicure - $20+Pedicure - $30+Foot Massage -

$30+

HAIRBlowout - $40+

Scalp Massage - $30+Brazilian Blowout - $300+

Extensions - $150+

BARBERSHOPCut - $30+

Beard Trim - $30+Scalp Massage -

$30+Head to Toe - $150+

Parlor Takes 20%

of Every Service Fee

The average man spends

$750/year on grooming services

and products

The average woman spends

$6500/year on beauty services

and products

ALL STYLISTS PASS BACKGROUND AND LICENSE INSPECTION

All beauticians are licensed professionals and poor reviews lead to removal from the app

PARLOR INSURANCE AND TRACKING COVERS OUR STYLISTS FROM THE MOMENT THEY TURN ON THEIR APPWe avoid liability with a full-coverage insurance policy

that protects the stylist and client from the moment the app is turned on

HUMAN SUPPORT IS ALWAYS A TAP AWAY With our innovative, in-app safety button, one tap

sends an emergency alert with real-time location and audio. Help is dispatched in seconds. 

Stylist & Client Safety

PHOEBE SCOTTCO-FOUNDER, PRODUCTFormer corporate attorney. Full-stack developer and seasoned entrepreneur. Founder of Laudville, a groundbreaking web based app designed to revolutionize the entertainment industry. Consults for startups and corporations across the US.BETH DOANECO-FOUNDER, BRANDA branding expert and publicist with over 10 years experience branding high profile clients and developing integrated Marketing & PR campaigns. Beauty editor and writer for Darling Magazine and The Huffington Post. 

MATEO SIFUENTESCREATIVEMateo is a celebrity hairstylist, makeup artist and innovative fashion stylist with over 13 years of experience in salons, with agencies, and on-demand.

Founding Team

Attorney, entrepreneur, and operations professional. Krishna is passionate about the on-demand economy, labor law, and the ethics of scaling a rapidly growing business.

KRISHNA DESAIOPERATIONS

BLAKE PETETANENGINEERINGOver 10 years experience leading teams through building applications for companies such as FitOrbit, Maker Studios, Disney and Yellow Pages.

0. Onboard 40 stylists and grow client book to 500 During signup, stylists are fully background checked, vetted and have images of their work reviewed so they are placed in the appropriate pricing tier

1. Approved stylists use Parlor to book appointments in West LAStylists are incentivized to book their existing clients through the app with increased commissions and other bonuses

2. Onboard1K stylists and 10K clients for expanded LA launch Hand-pick 20 stylists per month using industry lists and job boards (100 stylists in 5 months)Incentives program encourages each stylist to invite 10 friends to join the Parlor network (100 stylists x 10 referrals each = 1000 stylists)

Market & Beta Testing

Marketing PlanEVENTSReach stylists and other industry professionals through trade shows, training schools and industry eventsPARTNERSHIPSPartner with influencers, industry leaders and other strategic partner channelsWORD-OF-MOUTHPromote word-of-mouth marketing and referrals by offering top tier customer service to both stylists and clientsPAID MEDIAVia targeted advertisingSOCIALExpand user network through social media channels such as: Instagram, Facebook and TwitterSTYLIST AND CLIENT REFERRAL PROGRAMSIncentivize stylists and clients to spread Parlor to personal networks through loyalty and reward programs and discount codes

SEEKING$1 MILLIONCONVERTIBLE NOTE

20% DISCOUNT*

*term sheet available upon request

Investment Opportunity

OPERATIONSTECH SUPPORT

LEGALINSURANCERECRUITINGMARKETING

PARTNERSHIPSHIRINGOFFICE

We built the pilot iPhone app with 60k and are raising a seed round to update and improve the app and

for:

Screenshots

With a Few Taps, Your Stylist is on the Way!