TEAM BENNY

Adam Piron, Fayaz Ashraf, Kat McEachern, Jim Chowdry, Sergio Suarez

MEET BENNY

MEET HIROMI

THE COMPANY

QUICK LOOK

Founded in 2007

Incorporated as LLC in 2010

“Streetwear” for men, age 18-

29

Design own product

Wholesale/ retail store/ online

Sees self as a lifestyle brand

RETAIL STORE

ONLINE PRESENCE

INSTAGRAM - 61k followers

ORG. CHART

BENNY GOLD

HIROMI WEINER

CEO & CHIEF CREATIVE OFFICER CHIEF OPERATING OFFICER

DESIGNERDAVID

PRODUCT DEV/WHOLESALEJASON YIM

SALES MANAGERANDRE LORICO

SHIPPINGBRIAN

LEVIFRENCH BULLDOG

STORE MANAGER

JOYA

STORE STAFFNATE

TERRACEOPEN SLOT

CORPORATE STRATEGY

VISIONWithin 5 years grow Benny Gold into a profitable $10 million lifestyle brand providing streetwear and home goods to creative passionate young people, age 18-29, who want to be inspired and strive for greatness.

MISSIONBenny Gold exists to provide an inspirational platform for others to be creative and express their lives with authenticity and a sense of youthful freedom.

OBJECTIVES● Increase sales from $3M to $4M by 2015, $10M in 5 years.

● Achieve profit before tax of $2 million by 2019.

● Achieve 50% repeat customer rate by 2016.

● Produce 4 seasons annually by 2015.

● Attain 95% correct inventory tracking by 2015.

STRATEGIES● Maximize profit margins by understanding

customer and wholesaler purchasing habits.

● Streamline wholesale ordering processes.

● Streamline internal organization by formalizing inventory tracking

ACTION PLANS● Establish and use KPIs to drive business decision-

making

● Base store & warehouse inventory purchasing decisions on historical sales data.

● Upgrade e-Commerce platform to obtain more sales data and insight

● Use technology to facilitate and simplify wholesale orders / sales

● Investigate integrations between retail store, point-of-sale system, and central warehouse.

RESEARCH

ON-SITE OBSERVATIONS

3-DAY DEEP DIVE

● Observe daily processes, flows and operations at warehouse.

● Understand tech systems & limitations.

● Scope out retail store and gauge efficiency.

CHALLENGES

Key Issues

1. No business plan

2. No sales data & reports

3. No established KPIs

4. Manual inventory processes

across store & warehouse

5. Manual wholesale order

tracking

RETAIL COMPARISONS

FUNCTIONAL STRATEGY

SALES, PRICING & DEMAND

KEEP IT FRESH

● New products every

season

● Identify & promote

hot movers

● Maintain adequate

stocks

● Discount unsold

merchandise

KEY PERFORMANCE INDICATORS

OBEY THE NUMBERS

Once a Year

● Financial Stability

KPIs

Each Season

● Forecasting KPIs

● Sale Pricing KPIs

SEASONAL CALENDAR

TECHNOLOGY PLAN

1. COMPREHENSIVE SALES DATA & REPORTS

2. INVENTORY MANAGEMENT TOOLS

3. POINT OF SALE INTEGRATIONS

4. STREAMLINE WHOLESALE ORDER TRACKING

ADDITIONAL SALES DATA

ADVANCED REPORTS 2.5.3by aheadWorks

● Bestsellers

● Sales by Hour

● Sales by Day of Week

● Sales by Product

● Sales by Country

● Sales Report

● Users Activity

● Sales by Customer Group

● Products by Customer

ADD-ONS

● Sales Statistics - $69

● New vs. Returning Customers - $69

INVENTORY TOOLS

REAL INVENTORYby wyomind

Recently purchased items that

need to be shipped shortly.

ADVANCED INVENTORYby wyomind

Stock Management in several

warehouses & across all sales

outlets

POS INTEGRATION

EBIZMARTS P.O.S

Connect retail sales to Magento

Supports discounts & custom

pricing, tier pricing, gift cards, cash

up

Barcode scanners, print & email

receipts, online order lookup,

returns & refunds

WHOLESALE IMPROVEMENTS

BRANDBOOM.com

Simplify ordering process for wholesale buyers

Simplify listing process for brand sales reps

Real-time sales analytics & reports

Create & track inventory

RECOMMENDATIONS

ACCESS TO DATA

UNDERSTANDING KPIS

REGULAR EVALUATION

+ +

STAY GOLD