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1. Microsoft Sites 43,192
2. Google Sites 40,326
3. facebook.com 33,336
4. Yahoo! Sites 29,082
5. Glam Media 26,428
6. eBay 24,948
7. BBC Sites 24,096
8. Amazon Sites 20,273
9. Wikimedia Foundation Sites 19,466
10. ASK Network 15,746
Top 100 Media Properties (Total UUs)
Media Total UUs (000’s)Largest Online Destination in UK
comScore Total Unique Users Nov. 10
Display advertising will lead the digital industry’s recovery from recession in 2011, with confidence in brand advertising online seeing display’s ad spend growth rate overtaking search’s
New Media Age, Jan. 2011
Glam Media
1. Google Sites
970,109
2. Microsoft Sites
869,373
3. facebook.com
647,482
4. Yahoo! Sites
630,275
5. Wikimedia Foundation Sites
410,816
6. Amazon Sites
252,698
7. AOL, Inc
239,205
8. Ask Network
233,155
9. eBay
229,915
10. CBS Interactive
229,265
11. Apple Inc
228,285
12. Tencent Inc
211,656
13. Glam Media
197,937
14. Vevo
189,032
15. Baidu.com Inc.
184,703
Top 100 Media Properties (Total UUs)
comScore Total Unique Users Nov. 10
Media Total UUs (000’s)
Several of the sites above Glam do not carry advertising making us actually Top 10!
Largest Online Destination Worldwide
Glam Media
Launched Jun 2008
• 198 Publishers
• 26.4 MM uniques per month
• #1 in Lifestyle
• #1 in Style
• #2 in Family
• #3 in Entertainment
• #1 in Men’s Lifestyle
comScore Total Unique Users Nov. 10
Glam Media UK
comScore: Nov. 2010
Bringing Brands OnlineSince 2008
Vertical Media SolvesFragmented Web
Delivers the value of organized audiences and mass reach through premium digital sites & blogs with contextually relevant content
Portals built email, search, content and applications to keep users in sites like Yahoo, AOL & MSN
Yesterday:One Destination
Today:Users visit 100s of Sites
Why Vertical Media Works
Vertical Context Aggregates Vertical Audiences, at Scale
FASHION
BEAUTY
SHOPPING
CELEBRITY
TV
MOVIES
MUSIC
FOOD & DRINK
HOME & DESIGN
TRAVEL & LEISURE
PREGNANCY
BABY
PARENTING
FINE LIVING
JEWELLERY
TRAVEL
HEALTH
DIET
FITNESS
GREEN ISSUES
85 SITES1.3m UU
STYLE LIVING LUXURYENTERTAINMENTFAMILY HEALTH &WELLNESS
23 SITES2.7m UU
24 SITES913k UU
24 SITES12.7m UU
15 SITES366K UU
7 SITES663k UU
comScore: Nov. 2010
Glam Verticals
Glam is #1 for females• Age 18-49 (73%)
• Sophisticated, stylish, influential
viewers
• Premium women’s lifestyle experience
• Delivers savvy, in-the-know content
• Vast online network caters to women’s
passions
185+ Sites | Audience grew 30% in last year | 16 MM UUs
Vertical Context Aggregates Vertical Audiences, at Scale
ENTERTAINMENT TECHLIFESTYLESPORTS
(US Based)
400 SITES4 MM UU
7 SITES4.9 MM UU
13 SITES2.8 MM UU
13 SITES2.4 MM UU
comScore: Nov. 2010
Brash Verticals
Brash is #1 for men’s lifestyle
• Age 18-49 (73%)
• Stylish, influential viewers
• Premium men’s lifestyle experience
• Delivers savvy, in-the-know content
• Vast online network caters to men’s passions
185+ Sites | Audience grew 38% in last year | 10 MM UUs
Glam.co.uk: Leveraging Authentic Voices
• Destination site for over 100,000 readers a month
• Provides daily insights for fashion, beauty, style and entertainment news, exclusive videos and interviews
• Highlights our extensive network of bloggers, passionate about the topics women care about
• With the biggest editorial support teamin the UK deliver the most extensive show coverage from all the major fashion capitals, along with trend reports andbackstage access
Ally Pyle :Editor
Amy Hopkinson:Features Writer
Charlotte Jones:Features Writer
Our Owned and Operated Site
Standard Media
Glam’s unique Vertical Media allows advertisers to reach their target audience, offering:
• Highly targeted reach – 26.4m UU on
200+ niche content sites
• Highly engaged users from Fashionistas
to busy Mums
• Contextually relevant ad placements
matching brand with relevant content
Advertising Opportunities
Bespoke Media Solutions
Having technology at the core of our business allows Glam to continually develop new and exciting ad units
• Unique Formats
• Highly Engaging
• Rich content provided by Glam Editorial
team, Bloggers and Publishers
• All designed and built in house
Glam SuperBoosthttp://www.becomegorgeous.com/?glamLinkTarget;test=elsuper
Advertising Opportunities
Channel 410 O'clock Live
http://tinyurl.com/6b3x3ct
Unilever Lynx
http://tinyurl.com/6grytcd
Glam Tinker Unit
http://tinyurl.com/6b3x3ct
Sainsbury's Taste the Difference
Advertising Opportunities
Glam Spotlight Unit
Sony PicturesJulie & Julia
http:/tinyurl.com/45pzugu/
UnileverNescafe Green Blend
http://tinyurl.com/5wqjcbv
Elizabeth ArdenJuicy Couture
http://tinyurl.com/68439dt
Advertising Opportunities
Glam Re-Skin
Unilever Lynx Excite
http://tinyurl.com/6hy5z98
Advertising Opportunities
Glam Super Boost Unit
BootsChristmas Gifting
http://tinyurl.com/5wz2dt5
Advertising Opportunities
Glam Eclipse-Light Unit
Nestle Biscuit Bars
http://glam.co.uk/?glamLinkTarget;test=nestlecbbs
Advertising Opportunities
Glam Gatefold Unit
FiatLimited Edition 500
http://tinyurl.com/68k4rq5
BootsNo7 Lift & Luminate
http://tinyurl.com/4ju2fgz
Advertising Opportunities
Glam Splash Unit
Summit EntertainmentRemember Me
http://tinyurl.com/4vycd3w
Advertising Opportunities
The Social Network
Tinker:
• Glam’s owned and operated Social Media tool
allows brands to ‘own’ conversations around:
– events e.g. Fashion Week
– themes e.g. ‘The Summer’
– products or brands e.g. Harry Potter or Flora
• Safe, moderated environment
• Ensures your brand is at the centre of a timely and relevant conversation
• Distributes tweets in branded ad units
• Can also be used to bring together our blogging
experts
Advertising Opportunities
The Social Network
Glam Bloggers:
• A Glam partnership gives brands access to our exclusive
community of top Bloggers
• Bloggers in all verticals – well respected and big ‘names’ within
their field
• Authoritative voices lend credibility to your campaign
• Can be used as part of distributed content within a bespoke ad
unit (product tests, themed posts) or
as part of a Tinker campaign
(Bloggers tweeting live from an event)
Advertising Opportunities
Dec/JanNew Year, New You
FebRed Carpet
London Fashion Week (plus other cities)
March/AprilSpring/Summer fashion and beauty trends
May/JuneSummer preparation
SeptLondon Fashion Week (plus other cities)
Autumn | Winter fashion and beauty trends
Oct/NovChristmas
• Glam builds packages themed around key events and times• Packages are available for ‘ownership’ by a brand• Rates for packages vary depending on content and format
Glam Package Calendar
BootsCampaign Objectives
• Add depth to the overall campaign specifically targeting key audiences and delivering Christmas messages / objectives of x over 3 key periods
• Drive users in store and online to purchase Christmas gifting.
• Reinforce Boots.com as the ‘go to’ retail site for all Christmas gift needs.
How we answered the brief
• Part 1 – SuperBoost – 3 for 2
• Part 2 – SuperBoost – ½ price fragrance, electrical and beauty
• Part 3 – SuperBoost – Last minute gift ideas
• Secondary Campaign – Branded hub, Spotlight, Boost
Case Studies
Solutions for Brand Marketing
Advanced Audience Targeting
Engagement inSocial Contexts
New CreativeSolutions
MarketplaceIntegrations
ROI Measurement
1 2
3
4
5
Glam Adapt:
GamerBeauty Junkie Entertainment Buff Social ButterflySilver Surfer
FashionistaModern Mother
Health Conscious Home Maker Luxe Life
Audience Insights
Some of Glam’s Partners to date
Partners
