Leadership and learning are indispensable to each otherSpeech due to be made by John F Kennedy, 22 November 1963

Theprogrammeacknowledgesthatleadershipdevelopmentshould meettheneedsofbothindividualsandtheirorganisation.

Programme aims for the organisation• Togiveyourenterpriseacriticalcompetitiveadvantagethroughthe qualityofitsleadership,therebyenablingexceptionalbusinessresults andsustainablelongtermsuccess• To ensure that your future leaders will be equipped to lead change, inkeepingwithyourorganisation’svisionandvalues• Toenableyourorganisationtoactonitssuccessionplanningand offerthoseindividualsonwhomyourfuturereststhemotivation tostayfortheride. Programme aims for the individual• Toequiptalentedindividualstodeveloptheirleadershipskillsand puttheseintopracticeduringthecourseoftheprogramme• Toprovideaforuminwhichattitudestoleadershipcanbetestedand challenged,stretchingtheindividualthroughthetakingofnon- physicalpersonalriskbutwithoutriskingthebusiness• Tobondwithaselectedpeergroupanddevelopasharedcommitment toyourorganisation’sfuturethatwillgiveworkanewsenseofpurpose.

Thisbrochuredescribeshowwedoit.

Creating leaders. If an organisationwants to achieveits aims, it needs committed and inspired leaders. Nootherassetswillproducesuchasustainablecompetitiveadvantage. Equally, never have expectations of leadersbeenhigher;thosethatdisappointarequicklyblamedforanorganisation’sfailure.Withover40years’experienceof observing good, great and indifferent leadership,Coverdale offers a leadership development programmesecondtonone.Withconfidence,itwillhelpyoucreateyourLeadersoftheFuture.

Tailoredtotheneedsofyourorganisationandrootedinthe principles of experiential learning pioneered by ourfounderRalphCoverdale,LeadersoftheFutureistypicallydeliveredinseveralmodulesovertheperiodofayear.

Early on in their careers, people often experience the opportunity togive tactical leadership; only some are later called to provide strategicleadership.Tacticalleadershipisoftentask-orproject-orientedwithamorenarrowlydefinedscope,clearpurpose,limitedrisksandshortertimescale.Attheotherendofthecontinuum,astrategicleaderwillbringclarityofdirectionintothefuture,haveagraspoftheexternalaswellastheinternalenvironment while focusing the organisation on the opportunities thateithermaypresent—andbewillingtotakeontherisksrequiredtoachievetheorganisation’sgoals.

Wherevertheyareonthecontinuum,allleadersneedtobeabletodrawona rangeof core skills, tools, techniques andbehaviours that theyuseselectivelytohelpthemleadinamannerappropriatetothecircumstanceandtomeetthegoalstheywanttoachieve.Ourobservation is thattwofactorsdefinethemosteffectivestrategicleaders:first,theabilitytoselectand deploy these skills, tools, techniques, and behaviours as required byanysituation;secondly,theabilitytotravelthecontinuumfromtacticaltostrategicleadership—andstillapplythecoreskillstocreatingthefuture.

Leaders of the Future is a programme designed to help promisingindividualsnotonlytodiscoverforthemselvestheuniversalcharacteristicsof successful leadershipbutalso tounderstand thecontinuumthat theywillneedtotravel,wherevertheyareonthatcontinuumtoday,tobethestrategicleadersoftomorrow.

Our leadership philosophy. Webelievethatdifferentformsofleadershipexistonacontinuum,withtacticalleadershipatoneendandstrategicleadershipattheother.Whatunderliesthecontinuumisthebalanceoftimethataleaderdevotestothinkinginthepresent,asopposedtoenvisioningthefuture.

Our approach to your programme. Eachprogrammeistailoredtotheneedsofyourorganisation,aseveryorganisationhasitsownneeds.Weworkwithyoutodeviseyourprogramme’scontentsothatitwilldeliverthecoreleadershipcompetenciesthatyouhavedefinedforyourorganisation.Ifyoudonothaveasetofcompetencies,wewillhelpyoudevelopthese.Yourowncompetencyframeworkwillhelpyourfutureleadersvisualisesuccess–andactasonemeansofmeasuringit.

The programme is founded on a number of elements set out below:• Researchshowsthatthemostsustainedlearningcomesfromdiscovery borneofexperience,ratherthanthelearningbyroteoftheoryorcase studies.Theprogrammeincludesahighelementofexperiential learning,developedthroughCoverdale’slongexperienceofpioneering suchtechniques.• Successfulleaderstypicallydemonstrateheightenedlevelsof self-awareness.Soweapplyrecognisedpsychometrictoolstoassist participantstobuildupaclearpictureoftheirowncharacterand preferredworkingstyles.• Theprogrammeistypicallydeliveredthroughfivemodulesofbetween twoandfivedayseach,scheduledovera12-monthperiod.Thisallows participantstoputthelearningfromeachmoduleintopracticeandto cometothenextmoduleequippedwithrichstoriesofapplication.• Eachprogrammecanaccommodateupto16participants.Ifyour organisation’ssizecannotsupportthisnumber,wearesometimesable tobringtogethertwosmallerorganisationswithsimilarleadership needstoshareoneprogramme.• Aspartoftheprogramme,thegroupisrequiredtoapplyitsnew skillstoastrategicwork-orcommunity-relatedprojectand,atthe endoftheprogramme,toreportbacktotheproject’ssponsors.The projectintroducesanexternaldimensiontotheprogramme,raising riskandextendingcomfortzones.Italsoensuresthatyourprogramme isgroundedinyourbusinessorlocalcommunityand,additionally, offeringrealbenefittooneortheother.• Theprogrammecanbeadaptedtosuitgroupsatdifferentlevelsin theircareers.

TACTICAL LEADERSHIP

STRATEGICLEADERSHIP

STRATEGICLEADERSHIP

TACTICAL LEADERSHIP

Me

Meandmyteam

Meandtheorganisation

Meandteamsofteams

The Coverdale leadership model. Themodelshowsthedynamicsofleadershipontwoaxes:firstthatofscaleandscope,movingfromthecoretotheoutercircles,wherebythedemandsonleadershipskillsgrowastheleadermovesfromtacticalleadershipofasmallteamtostrategic

Successful change is driven by strategicleadershipwhichprovidesavisionofthefuture,understandsanddefinestheculture,clearlyoutlinesthejourneyandalignsandengagespeoplewith the vision in an inspirationalway.Tacticalleadershipensuresthateffectiveplanning,implementationandreviewtakesplace.Themodelshowstheskillsandbehavioursrequiredfortacticalleadershipandthechangeinemphasisthatenablesatacticalleadertobecomeastrategicone.

leadershipofawholeorganisation;andsecondly,thatoftimeandstage,travellingaroundthecircles,wherebyleadersneedtoidentifywheretheyareinthecycleofleadership.Adifferentapplicationofskills–orcompetencies–istypicallyrequiredateachstage.

TheLeadersoftheFutureprogrammeaimstoexplorealltheskills,tools,techniquesandbehavioursshownintheconcentriccircles,aswellashelpingparticipantstoconsidertheimportanceofstakeholdersintheirsuccess.

Itistheconceptoftheseconcentriccirclesthat inspired thedesignof theCoverdalelogo.

The Aims • Sothatparticipantsunderstand themselvesandtheimplications fortheirleadershipstyle• Toenhancetheircoreleadership skills• Toexplorewaysofleadingteams thatconsistentlydeliver high-qualityresults• Toestablish“reviewingto improve”asapracticefor acceleratingpersonallearning

Outcomes• Amoreprofoundunderstanding ofthemselvesaspeopleand asleaders,gainedthrough 360°feedbackfromthepeople theyworkwith(undertakenprior tothecourse)andMyersBriggs personalitytypeanalysis• Aprofessionaldevelopmentplan• Increasedconfidenceinpersonal leadershipabilitiesandpotential• Increasedabilitytoleadteams• Arangeofusefulthinkingtools andtechniques• Aplantoapplypersonallearning backatwork,includingabackat worktask• Apeercoachingrelationship established

Module 1 (fivedays)

The Aims • Toreviewtheapplicationof personallearningfromModule1 anditseffectonbusinessresults• Toexploretheirleadershipinan organisationalcontext• Toenhancetheirstrategic leadershipskills• Sothattheytakeanholistic viewoftheorganisation• Toenablealignmentwithin teamsandbetweenteams sothatorganisationaimsare delivered.

Outcomes• Anupdatedprofessional developmentplan• Furtherthinkingtools, techniquesandmodels• Anenhancedunderstandingof organisationsandleadershipin themandofthem• Increasedcapabilityinleading strategically• Aplantoapplytheirlearning

The Aims • Toreviewtheapplicationof personallearningfromModules 1and2anditseffecton businessresults• Toexploreleadershipinthe contextofchange• Sothattheytakeaholistic viewoftheorganisationandthe environmentinwhichitoperates• Toincreasetheparticipant’s abilitytoenvisageandlead successfulchange

Outcomes• Anupdatedprofessional developmentplan• Furtherthinkingtools, techniquesandmodels• Anenhancedunderstandingof thesystemicnatureofchange• Anincreasedcapabilitytolead changeandtopredictand monitorreturnonthe investment• Aplanforcontinuingreviewand maybecoachingsupport(peerto peerand/orCoverdale)•Thelaunchofthegroup’s strategicproject

The Aims • Toequipparticipantstorelease anddeveloptheskillsoftheir people• Topractisecoachingothersin ordertoimprovetheir performance• Toenhanceparticipants’skillsof coachingasaleader

Outcomes• Anupdatedprofessional developmentplan• Enhancedcapabilityatcoaching asaleader• Coachingtools/techniques, includingCoverdale’sunique INSPIRE™coachingmodel• Personalplanstoapplytheir learning• Continuingpeertopeer coaching• Aplantorepeatthe360° feedbackbackatworkbefore Module5,sothatperformance improvementcanbeassessed

The Aims • Toreviewandconsolidate thelearningfromthewhole programme• Toprepare/polish/rehearsethe presentationof -thestrategicprojectresults -thepersonallearningandits impact• Sotheorganisationcansee returnontheinvestmentin learning

Outcomes• Thegroup’sstrategicproject results(orinterimresults)• Presentationoftheseresultsto theproject’ssponsor• Aplanfortheparticipantto debriefwiththeirlinemanager• Overallprogrammesponsors willhavestrongevidenceofits effectiveness

Leadership in the context of the individual

Leadership in the context of the organisation

Leadership of change Leader as coach Leader delivers results

Module 2 (fourdays) Module 3 (fourdays) Module 4 (twodays) Module 5 (twodays)

An example programme could look like…• Afive-moduleprogrammeundertakenover12months(numberof moduledaysshownbelowareillustrative)• Tailoredtosupportyourorganisation’sleadershipcompetencyframework

• 16participantsperprogramme(canbesharedbetweentwoorganisations)• Supportedbyongoingreview,mentoringandcoachingduringandbetween modules(peertopeeraswellasbyaconsultant)

Q: What is different about this programme and how will it develop my people better than other programmes in the market?A:Fiveaspectsmakeourprogrammedifferent:• Ourprogrammesarefirstand

foremostpractical.Wecoverthetheorybutourparticipantslearnbydoingratherthanjustknowingaboutit.

• AllourprogrammesarebasedonthecoreCoverdalelearningprincipleofexperientialdevelopmentandourclearleadershipphilosophy,whichinformsthestyleandcontentofthelearning.

• Weincorporateprojectworkofrealvaluetoyourbusinessorthecommunity(sometimeswiththirdpartystakeholders).Theprojectsthemselvesenhancethelearningexperience.

• Participantsbenefitfromapowerfulcombinationofworkingingroupsandone-to-onedevelopmentthroughCoverdaleandpeercoaching.

• Theprogrammeinvolvestheparticipant’slinemanagerinthepreparationoftheparticipantbeforetheprogrammebegins,hisorherdevelopmentduringtheprogrammeandtheirdebriefingafterwards.

Q: What level of manager is the programme aimed at?A:Theprogrammeissuitableformanagersacrossawiderangeofexperienceandresponsibility.Toensurerelevance,eachprogrammeiscarefullypitchedtosuitthelevelofthegroupselected.

Q: What does the programme cost?A:Ourexampleprogrammeshownonthepreviouspagewouldhaveafeecostintheregionof£7,000perparticipant.

Q What does this include and not include?A:Included• Diagnosticworkandtailoring oftheprogrammetoyour organisationandyourpeople, includingworkingtowardsyour organisationalaimsand leadershipcompetencies• Deliveryoftheoverall programmeandthemodules containedthereinbyexperienced consultants• Personalcoachingofthe participants• Programmematerials• Regularprogrammereviews withyou

Notincluded• Travelandaccommodationcosts forparticipants• Consultanttraveland accommodationcosts• Consultingtimeifyourequire ustodevelopasetofleadership competencieswithyoubefore theprogrammebegins.

Q: How will you tailor the programme for my organisation?A:Builtintothecostisaninitialdiagnosticphasewhenwewillworkwithyouandyourpeopletounderstandthevision,valuesandgoalsofyourorganisation.Thiswillallowustoaligntheprogrammewiththese,withyourleadershipcompetenciesandyourleadershipmodelifyouhaveone.

Ifyoudonothaveasetofleadershipcompetencies,wecanhelpyoudevelopthese.Wearealsoabletotailorourleadershipmodeltotheneedsofyourorganisation.

Q: How will you give me confidence that you understand our organisation, the business we are in and our leadership development needs?A:Weensurethatweunderstandyourbusinessandyourneedsfromtheprogrammebyre-statingyourneedsinwritingtoyoubeforewebespokeyourprogramme.Wewillaskthekeysponsorsandstakeholdersoftheprogrammefortheiragreementtothatdocument.Shouldyourneedsevolveduringtheprogramme,wewilldocumentanychanges.

Q: What are Coverdale’s credentials in leadership development?A:Coverdalehasover40years’experienceinrunningleadershipdevelopmentprogrammes.CurrentclientsincludeAMECintheUK,CarnegieBoschInstituteintheUSAandDaimlerinGermany.

OurproprietarytoolsincludetheCoverdaleleadershipmodel,ourmodelofchange,ourSystematicApproachtoGettingThingsDoneandourINSPIRE™coachingmodel.

Some questions answered. WhyentrustTheCoverdaleOrganisationwiththiscriticaldevelopmentofleadershipcapabilityinyourorganisation?Herewehaveansweredthequestionsabouttheprogrammemostoftenputtousbyourclients.

Q: Who will deliver the programme and what is their experience?A:YouwillhaveasinglekeycontactinCoverdalewhowillberesponsiblefordevisingtheprogrammewithyouandkeepingyouinformedastheprogrammeprogresses.YourkeycontactwillassembleateamofCoverdaleconsultantstohelpthemdelivertheprogramme,withtheappropriatebackground,skillsandexperience.Allourconsultantshaveworkedatseniorlevelsinorganisations.

Q: May I observe them in action before I buy?A:Weofferallclientstheopportunitytoobserveourconsultantsinaction,subjecttotheagreementoftheclienttheyarecurrentlyworkingfor.

United KingdomThe Coverdale Organisation LtdPlestowes Barn, Hareway LaneBarford, Warwick CV35 8DDT +44 (0)1926 625757F +44 (0)1926 625758E info@coverdale.co.ukW www.coverdale.co.uk

AustriaCoverdale Managementberatungs-und trainings Ges.mbHGonzagagasse 11/171010 WienT +43 (0)1 5334427F +43 (0)1 5354578 - 15E austria@coverdale.comW www.coverdale.at

ChinaCoverdale Management Consulting Co LtdThird Zhiye (Dong Yu) BuildingRoom B-2303 # A1ShuguangXili Sanyuan BridgeChaoyang District Beijing 100028T +86 (0) 10-58220691F +86 (0) 10-58220692E info@coverdale-china.camW www.coverdale-china.com

Czech Republic & SlovakiaCoverdale CS s.r.o.Polní 293252 45 ZvoleT +42 (0) 257 760 107F +42 (0) 257 760 106E czech@coverdale.comW www.coverdale.cz

Germany Coverdale Team ManagementDeutschland GmbHBoosstraße 381541 München T +49 (0) 89 – 65 14 007F +49 (0) 89 – 66 86 85E germany@coverdale.comW www.coverdale.de

RussiaCoverdale JSCProspekt Kosygina 28-1-321195298, St. PetersburgT +7 (812) 715-72-06F +7 (812) 715-72-06E russia@coverdale.comW www.coverdale.ru

SwitzerlandCoverdale GmbHDufourstrasse 25CH- 4010 BaselT +41 (0)61 – 205 19 40 F +41 (0)61 – 205 19 45E switzerland@coverdale.comW www.coverdale.ch

USA Coverdale North America 80 Morristown RoadPMB 338, BernardsvilleNew Jersey 07924T +1 866 293 1985 F +1 866 293 1985E karsten.martens@coverdale.com W www.coverdale.com

Founded in 1965, Coverdale helps to provide organisations and their people with the vision, creativity, commitment and leadership skill necessary to bring about sustainable change, performance improvements and enhanced bottom line results.

We do this through ensuring clarity of aims, focus of resources, effort and energy in order to achieve these aims and alignment of people, so that they have the motivation and capability to deliver.

Coverdale’s consultants are recruited from business and industry and are chosen for their first-hand experience of the challenges faced by leaders of organisations.

There are currently Coverdale offices at the following international locations:

Organisations have a choice.Youcanrecruitleadersoryoucangrowyourown.Intheeventthattheexternally-recruitedleaderfails,thecostsoftheirrecruitment,failureandtheassociateddisruptioncanbeimmense.However,growingyourowncanseemequallyrisky,ifyouleaveyourpeopletopickupwhatleadershipskillstheycanastheygoalong.

Thealternative,ofputtinginplaceyourownLeadersoftheFutureprogramme,willgiveyouthepeaceofmindthatthiscrucialelementoforganisationaldevelopmentisproperlyinhand.Theawarenessinyourfutureleadersofthetransitiontheymayneedtomakefromtacticaltostrategicleadership,togetherwiththeskillsandhabitstheywillacquire,willgivethemasurerfootingonthatjourney.Itwillalsoincreasetheircommitmenttoyourorganisation,sothatyoudonotloseyourbestpeoplejustwhenyouneedthemmost.

WehopethisbooklethasgivenyouahelpfulintroductiontoCoverdale’sleadershipdevelopmentprogrammeandwelookforwardtodiscussingwithyouhowwecanmeetyourorganisation’sparticularneeds.