Social Media & InnovationNovember 9, 2016

@evolvelawnow@StubbsAlderton

#EvolveLawLive

@ShannonRyan@Allen_Rodrigu

ez@MichaeleChas

in>>ACTION:

@Lexicata@DoxlyApp@one_400

@Foxwordy@MonicaZent

@nonlinearENT

Wifi Pw:

@HeidiHubbeling

@maryjuetten@traklight

@Haley_Altman

It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.

-Charles Darwin

Find out more at www.evolvelawnow.com

Upcoming EventsCloud CybersecuritySan DiegoNovember 11, 2016

Member UNconferenceNewYorkJanuary 30, 2107

Top Ten Darwin Talks:Legal WeekNew YorkJanuary 30, 2017

The Tech Savvy In-House CounselSan FranciscoFebruary 28, 2017

ABA TECHSHOW Pitch MadnessChicago March 15, 2017

What is Evolve Law?

Social Media• No solicitation: “I noticed your post about an

accident, you should call me.”• No misleading information• Watch out for UPL, your followers can be anywhere• Include disclaimers

5Copyright 2016 ONE400

6

L / UpM * (LpD*30) * (Cl/L) * CR * ACV 5,493 / 18 * (.23*30) * (.6 / 5,493) * 0.06 * $3000305.2 * 6.9 * 0.0001 * 0.06 * $3000 = $37.90

Average Value of a Facebook like: $37.90

Total Likes (L) = 5,493Unlikes per Month (UpM) = 18Average Clicks (Cl) = .6Website Conversion Rate (CR) = 0.06 Average Conversion Value (ACV) = $3000Likes per Day (LpD) = .23

What is the value of a FB like?

Copyright 2016 ONE400

7

What is the ROI for social media?

Copyright 2016 ONE400

8

Important takeaways for using social media to build your firm or startup• Use the appropriate

channels for your audience

• Use original content more than not

• It’s okay to show some personality

• Engage with others• Measure your ROI

Copyright 2016 ONE400