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Open Innovation Meets Social Media
INGENUITY Don’t just get a leg up on the competition, get ‘em both up.
Interaction and involvement are key elements for open innovation as well as social media.
Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.
#1 Better understanding of markets, technology and trends
#2 Better access to new, potential external partners!
#3 Improved mindset, skills for employees!
Credit: OVO Innovation
Directive, invitational Directive, participative
Suggestive, invitational Suggestive, participative
Instructions
Invitations
Directed
None
Relatively few “Everyone”
80/20 to 50/50 in 3 years
“We are in the match-making business”
Social Graph - Relationships between individuals online
Interest Graph - Expansion and contraction of social networks around interests and events
7024
44 69
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#1 Seed now to reap future benefits!
#2 It’s a people thing!
#3 It happens everywhere!
#4 Be practical!
Researchers
Speakers
Networkers Writers Digital natives
Get insights, become an influencer
Do business intelligence and become an influencer Identify people for the interest graph
A platform for sharing - and learning
Let’s stay in touch!
www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups [email protected] Twitter: @lindegaard Google+: Stefan Lindegaard
