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Guidelines for social media mining for innovation purposes Experiences and recommendations from literature and practice
Presentation at eKNOW 2015, 25th February, Lisbon
Dr. Markus Lassnig (together with Dr. Robert Eckhoff, Dr. Mark Markus, and Dr. Sandra Schön)
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Agenda
Social Media Mining for Innovation Purposes and our Research Question
Our Background: Salzburg Research and Innovation Signals approach
Research Design
Results: Guidelines for Social Media Mining for Innovation Purposes
Discussion
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Social Media Mining
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Users’ Feedback
Trends Analysis
Weak Signals Detection
Searching for Open Innovation
for Innovation Purposes
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What is Salzburg Research?
An independent, innovation-driven research
and technology organisation (RTO)
Area: information technologies (IT)
Provides consulting in technical IT and
innovation issues and conduct research in
national and international research
programmes and on behalf of the industry
ca. 70 employees
Partners and customers: e.g. Atomic,
RedBull, European Commission, ORF,
ÖAMTC – Austrian Automotive Association
Located at Salzburg, Austria
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Who is the Innovation Lab at Salzburg Research?
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Robert Sandra Hannes Diana
Mark Veronika Markus Guntram
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Innovation Signals Process at Salzburg Research
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Innovation Signals Process at Salzburg Research
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Innovation Signals Process at Salzburg Research
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Innovation Signals Process at Salzburg Research
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Innovation Signals Process at Salzburg Research
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Innovation Signals Process at Salzburg Research
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Innovation Signals Process at Salzburg Research
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Research Design
Literature review and Web reports
Expert workshop using the results as input
Expert: the authors
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Research Results
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No tool will do
your work
automatically
Narrow your
search
Give results
a MEANING
Mining is
Social Science Process is
iterative
decisions
are a
question
of cost-
value ratio
Use well selected
discussion forums
Do not
expect
SM is not always
a good source
Researcher
is consultant
GUIDELINES FOR
SOCIAL MEDIA MINING
FOR INNOVATION PURPOSES
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Guidelines for Social Media Mining for Innovation Purposes
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Guidelines for Social Media Mining for Innovation Purposes
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Guidelines for Social Media Mining for Innovation Purposes
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Guidelines for Social Media Mining for Innovation Purposes
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Social media is not always a good source
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Guidelines for Social Media Mining for Innovation Purposes
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Guidelines for Social Media Mining for Innovation Purposes
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Guidelines for Social Media Mining for Innovation Purposes
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Guidelines for Social Media Mining for Innovation Purposes
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Guidelines for Social Media Mining for Innovation Purposes
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Guidelines for Social Media Mining for Innovation Purposes
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Discussion
Critically: Limited Perspective of us (experts)
Your comments are welcome!
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Dr. Markus Lassnig
Vice Head of InnovationLab
Salzburg Research Forschungsgesellschaft m.b.H.
Tel. +43 662 2288-302 | Fax +43 662 2288-222
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