Social Innovation & New Media: 3. New Media

8/9/2019 Social Innovation & New Media: 3. New Media

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Social Innovation & New Media


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New Media


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New Media

What is New Media?

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Changing world


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Web as a platform

I'm talking about the emergence ofwhat I've started to call Web 2.0, the

internet as platform... it's about the

way that web sites like eBay, Amazon,and Google are becoming platforms

with rich add-on developer

communities.Tim O'Reilly Sep. 21, 2004

http://www.oreillynet.com/pub/wlg/5630

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Amazon+A GoogleB)C+DE++EFGHI4J.K0LMNOPQHRL.S0TUVWGM89:+X.*4/YZ?@.

Tim O'Reilly Sep. 21, 2004

http://www.oreillynet.com/pub/wlg/5630
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Web 2.0 Keywords

Cyworld Blogs

YouTube

Flickr

Twitter

Facebook Wikipedia

...

Social taggingSocial networking

Crowd-sourcing

User-CreatedContent

Free storageSharing

...


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We are building an ever-growing pileof smart leaves that we can organizeas we need to at any one moment.Some ways of organizing it - of findingmeaning in it - will be grassroots;

some will be official. Some will apply tosmall groups; some will engenderlarge groups; some will subvertestablished groups. Some will befunny; some will be tragic. But it will bethe users who decide what the leavesmean.

- David Weinberger

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User organization of knowledge

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GovernmentsInstitutions

OrganizationsIndividuals

Source ofAuthority

Web2.0 as transformation


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Level of complexity / organization

Socialvalue

Sharing

Cooperation [

Collaboration t

CollectivismE0%v6%

Social media according to

Kevin Kelly / Clay Shirky

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SharingWillingness to share

Delicious Flickr Youtube Facebook Blogs

CooperationIndividuals working

together

Flickr sets Creative commons Tagging Crowdsourcing Collective

intelligence

CollaborationCommunity for free high

quality products

Sourceforge Open source GNU

CollectivismEmpowering passionate

few for benefits of many

Wikipedia Linux

Social media according to

Kevin Kelly / Clay Shirky

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Communication Strategy


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Communication Strategy

IndirectDirect

Radio, TV

Newspaper, magazines

Internet

Books

Face to Face


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For profit Not for profit

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Uncertain future


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Introducing UX

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TED: Clay Shirky


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For Love

In the past we did little things forlove and big things required money.Now we can do big thing for love.

(Clay Shirky)

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Examples of New Media for Good


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CARMA.org

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Information as empowerment


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User participation


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User participation


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DonorsChoose.org


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Simple & powerful idea


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Impact


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AskYourLawmaker.org


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Crowd-sourced participation


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Trends & dissemination


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Changemakers.com


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Open-sourced competitions


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Open-sourced competitions


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Mosaic of solutions


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Leverage social media

Documents

Social Innovation & New Media: 3. New Media