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[REVISED 13 Oct to show MAUs for LINE] This report brings together a selection of key digital statistics and data points from around the world, including internet users, active social media accounts, and mobile usage. You'll find more in-depth numbers in our complete Social, Digital and Mobile reports at http://wearesocial.sg
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We Are Social http://wearesocial.sg • @wearesocialsg
DIGITAL STATSHOT 001 SIMON KEMP • WE ARE SOCIAL • 13 OCTOBER 2014
A COMPENDIUM OF GLOBAL DIGITAL STATISTICS
we are social
We Are Social http://wearesocial.sg • @wearesocialsg
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL ACCOUNTS
GLOBAL DIGITAL STATISTICS
2.986 BILLION
1.589 BILLION
2.016 BILLION
3.600 BILLION
7.266 BILLION
OCT 2014
PENETRATION: 50% NB: THIS STAT REFERS TO
UNIQUE ACTIVE MOBILE USERS
PENETRATION: 28% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS
PENETRATION: 22% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS
URBANISATION: 53% NB: THIS FIGURE IS FOR TOTAL
POPULATION INCLUDING CHILDREN
PENETRATION: 41% NB: THIS STAT IS BASED ON NET USERS ACCESSING VIA FIXED CONNECTIONS
• Sources: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence
We Are Social http://wearesocial.sg • @wearesocialsg
ACTIVE USERS BY SOCIAL PLATFORM OCT 2014
• Sources: latest company press releases, correct as at 13 October 2014
SOCIAL NETWORK
MESSENGER / CHAT APP
BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS
1,320 !
829 !
645 !
600 !
438 !
343 !
300 !
271 !
230 !
220 !
QZONE
GOOGLE+
TUMBLR
TENCENT WEIBO
We Are Social http://wearesocial.sg • @wearesocialsg
CHAT APPS: ACTIVE USER NUMBERS
WHATSAPP WECHAT & WEIXIN
600 MILLION
438 MILLION
FACEBOOK MESSENGER
200 MILLION
LINE
170 MILLION
KAKAOTALK
50 MILLION
OCT 2014
• Sources: latest company statements, correct as at 13 October 2014
We Are Social http://wearesocial.sg • @wearesocialsg
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
MOBILE: USERS vs. CONNECTIONS
ACTIVE MOBILE CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE MOBILE USERS WORLDWIDE
ACTIVE MOBILE CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE MOBILE USERS WORLDWIDE
OCT 2014
• Sources: GSMA Intelligence, 13 Oct 2014; Ericsson Mobility Report, August 14
3.602 BILLION
7.236 BILLION
4.600 BILLION
6.800 BILLION
Making Friends & Influencing People • 45 We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT [email protected].
FIND OUT MORE AT WEARESOCIAL.SG.
wearesocial.sg • @wearesocialsg • 233 We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
+65 6423 1051
HTTP://WEARESOCIAL.SG
