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BHUTAN SOCIAL, DIGITAL AND MOBILE IN DECEMBER 2011 we are social

We Are Social's Guide to Social, Digital and Mobile in Bhutan Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Bhutan. You can find more of these Asia reports at http://wearesocial.sg

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Page 1: We Are Social's Guide to Social, Digital and Mobile in Bhutan Dec 2011

BHUTAN�SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

Page 2: We Are Social's Guide to Social, Digital and Mobile in Bhutan Dec 2011

we are social�

we are social

FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

[email protected]

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

Page 3: We Are Social's Guide to Social, Digital and Mobile in Bhutan Dec 2011

we are social�

BHUTAN�

62,680 �

400,183 �MOBILE SUBSCRIBERS�

53,280 �INTERNET USERS�

708,265 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

8 %�

57 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

8 %�

9 %�

URBAN�

33%� 67%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

Page 4: We Are Social's Guide to Social, Digital and Mobile in Bhutan Dec 2011

we are social�

14%�OF THE POPULATION HAS �ACCESS TO THE INTERNET�

BHUTAN’S GOVERNMENT�REPORTS THAT�

SOURCE: BHUTAN TODAY �

Page 5: We Are Social's Guide to Social, Digital and Mobile in Bhutan Dec 2011

we are social�

710% �IN 2010 ALONE �

BROADBAND ACCESS�IN BHUTAN GREW�

SOURCE: BHUTAN TODAY �

Page 6: We Are Social's Guide to Social, Digital and Mobile in Bhutan Dec 2011

we are social�

103,000 �PEOPLE IN BHUTAN ACCESS THE �INTERNET VIA MOBILE DEVICES�

SOURCE: BBS.COM.BT�

Page 7: We Are Social's Guide to Social, Digital and Mobile in Bhutan Dec 2011

we are social� SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

45-54:�2%�

55-64:�0%� 65+:�

1%�

FACEBOOK DEMOGRAPHICS IN BHUTAN�

18-24: �37%�

13-17:�14%�

25-34:�36%�

35-44:�9%�

MALE:�58%�

FEMALE:�42%�

Page 8: We Are Social's Guide to Social, Digital and Mobile in Bhutan Dec 2011

we are social�

MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

Page 9: We Are Social's Guide to Social, Digital and Mobile in Bhutan Dec 2011

we are social�

SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�[email protected]

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �