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BEATS BY DRE: BUILDING A SOCIAL BRAND

We Are Social's Beats by Dre: Building a Social Brand

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Page 1: We Are Social's Beats by Dre: Building a Social Brand

BEATS BY DRE: BUILDING A SOCIAL BRAND

Page 2: We Are Social's Beats by Dre: Building a Social Brand

BEATS BY DRE IS AN ICONIC BRAND, ASSOCIATED WITH SOME OF THE WORLD’S BIGGEST CULTURAL FIGURES

Page 3: We Are Social's Beats by Dre: Building a Social Brand

IT WANTED TO KEEP ITS ASPIRATIONAL TARGET AUDIENCE ENGAGED ON SOCIAL WITH MORE THAN

JUST PRE-PLANNED CONTENT

Page 4: We Are Social's Beats by Dre: Building a Social Brand

SO WE DECIDED TO GIVE BEATS AN OPINION ON KEY MOMENTS IN CULTURE

Page 5: We Are Social's Beats by Dre: Building a Social Brand

WITH THE FASTEST REACTIONS AND THE QUICKEST WIT TO STAND OUT FROM

THE CROWD ON SOCIAL MEDIA

Page 6: We Are Social's Beats by Dre: Building a Social Brand

SUPERBOWL 2014

BEATS COMMENTED ON EVERYTHING FROM THE GAME ITSELF TO THE HALF TIME SHOW

Page 7: We Are Social's Beats by Dre: Building a Social Brand

#HEARWHATYOUWANT

OUR REACTIVE, SPORTS-FOCUSED CAMPAIGN RECEIVED OVER 10,000 INTERACTIONS ON FACEBOOK

Page 8: We Are Social's Beats by Dre: Building a Social Brand

FIFA WORLD CUP 2014

BEATS WAS AT THE FOREFRONT OF KEY MOMENTS THROUGHOUT THE TOURNAMENT

Page 9: We Are Social's Beats by Dre: Building a Social Brand

FIFA WORLD CUP 2014

BEATS OWNED SOCIAL CONVERSATION, WITH OVER 20 MILLION VIEWS FOR NEYMAR’S #GAMEBEFORETHEGAME,

EVEN WITHOUT OFFICIAL SPONSOR STATUS

Page 10: We Are Social's Beats by Dre: Building a Social Brand

WE TOOK BEATS’ OWN KEY MOMENTS TO SOCIAL, WITH FANS HELPING REVEAL

ITS NEW STUDIO COLOR

@zendaya

@youngvanSFS

@EricLeGrand52

Page 11: We Are Social's Beats by Dre: Building a Social Brand

GENERATING OVER 2,000 RETWEETS AND 19.2 MILLION

IMPRESSIONS

Page 12: We Are Social's Beats by Dre: Building a Social Brand

AND WE BROUGHT BEATS’ PILLS CHARACTERS TO LIFE BY SENDING INFLUENCERS CUSTOM MADE CHARACTERS

Page 13: We Are Social's Beats by Dre: Building a Social Brand

RESULTING IN 40,000 BRAND INTERACTIONS

@NICHOLASMEGALIS @KCJAMES @BOBBYHUNDREDS

Page 14: We Are Social's Beats by Dre: Building a Social Brand

WE MADE SURE BEATS WAS ON THE RIGHT PLATFORMS TO REACH ITS

ASPIRATIONAL AUDIENCE

+

Page 15: We Are Social's Beats by Dre: Building a Social Brand

WE LAUNCHED ON SNAPCHAT WITH A FULL PLATFORM STRATEGY, RESULTING IN 20,000

FOLLOWERS IN ITS FIRST FEW DAYS

Page 16: We Are Social's Beats by Dre: Building a Social Brand

WE REVAMPED BEATS’ TUMBLR, CAPTURING A NEW PREMIUM AUDIENCE

Page 17: We Are Social's Beats by Dre: Building a Social Brand

RECEIVING OVER 1,765 TOTAL ORGANIC NOTES THROUGH TUMBLR

Page 18: We Are Social's Beats by Dre: Building a Social Brand

OVER SIX MONTHS, WE MOVED THE NEEDLE FOR BEATS’ SOCIAL MEDIA PRESENCE

Page 19: We Are Social's Beats by Dre: Building a Social Brand

19!

1,012,647 NEW FANS

128,151 NEW FOLLOWERS

443,400 NEW FOLLOWERS

Page 20: We Are Social's Beats by Dre: Building a Social Brand

20!

ALL CEMENTING BEATS’ POSITION AT THE FOREFRONT OF CULTURE