Old Navy: Influencing on Vine
Flip flops. Not very sexy, right?
But Old Navy wanted its annual flip flop sale to be cool, creative and fun,
Reaching a younger audience
It decided that it was time to show its sense of humor, with a campaign that utilized
the most hilarious online comedy influencers around
Our dream team:
They had the right brand synergy, appeal and reach
David Lopez Location: Oceanside, CA
Followers: 3.2 MM
Sara Hopkins Location: Wilmington, NC
Jessica Hansen Location: TX
We worked with each influencer to create three original Vines,
which went live just before the annual sale
Each influencer followed up with content to drive awareness, focused around the product
In the days leading up to the sale, a new Vine was published each day, leveraging our
influencers credibility and driving engagement
The Vines were shared to Twitter, spreading reach even further
We saw an overwhelmingly positive response
The Vines received 670,000+ impressions on Twitter, and Old Navy picked up
2,100+ new Vine followers
In three days, we saw over 60,000 total engagements. at a total cost of just $0.49 each.
Exceeding our original goal by 213%!
Thats what we call sexy