Looking Into Social Media’s Crystal Ball

#CrystalBallWebinar @tracx

Sep 27 2016

Where We’re Headed & How To Prepare

Agenda

Social's Frenetic Pace Live Survey Top 5 Trends What's Next? Q&A

#CrystalBallWebinar2

Meet Our Presenters

Eric Berkowitz, SVP of Services @TracxServices

Reinhardt Schuhmann,Product Manager @TheRealReinhart

Jenifer Kern,CMO

@Jenifer_Kern

#CrystalBallWebinar3

Social’s Frenetic Pace#CrystalBallWebinar

4

#CrystalBallWebinar5

2015 Twitter Moments; Periscope FB Memories 360 video ads on FB & YouTube

February 2016 Facebook Reactions

April 2016 Facebook Live

May 2016 Twitter eliminates character limit

June 2016 Buyable Pins on Pinterest

August 2016 Instagram stories launch; post zooming

Fall 2016 Snapchat will be releasing their “Spectacles”

Live Survey

#CrystalBallWebinar6

1. Responding In A Timely Manner 2. Analyzing And Drawing Insights From Social Data 3. Adapting To New & Changing Platforms 4. Finding The Right Resources / Team 5. All Of The Above

What Aspect Of Social Is Most Challenging For Your Organization?

#CrystalBallWebinar7

Survey Results

#CrystalBallWebinar8

The Top 5 Crystal Ball Trends 5

CRYSTALBALL TRENDS

TOP

#CrystalBallWebinar9

1. Real-Time To Live

2. Visual Intelligence

3. User Generated Content

4. Hyper-Local Data

5. Millennials Wreak Havoc

5CRYSTAL

BALL TRENDS

TOP

#CrystalBallWebinar10

• Live technologies will become mainstream source for news and communications

• Less time to plan, craft messages —more nimble brands win

• SMM platforms will need to reduce latencies

#1 Live Overtakes Real-Time

#CrystalBallWebinar11

Action Item: How to Prepare for Live

Update business models to react faster, minimize risk, capitalize on opportunities

Create guidelines for engaging with “live posts” based on brand ethos

Consider social intelligence solutions: auto alerts on posts and live content

#CrystalBallWebinar12

•Proud: Chewbacca video on FB Live had 100 million views in one day & sold out online

•Sorry: Amtrak responding 7 months After Woman Tweets Stuck in Elevator

Prouds & Sorrys

#CrystalBallWebinar13

• Consumers have spoken: non-textual media rules (expression via imagery, video, emojis)

• 85% of images posted don’t reference brand

• Only 2% of social media posters follow brands they reference

• Visual intelligence and analytics imperative “in the wild”

#2 More Visuals, Please!

#CrystalBallWebinar14

Use visual analytics to capture the full conversation around your brand

Engage consumers with easily sharable imagery / video

Consider use cases across marketing, sales, customer support, PR, research, product

Action Item: How to Prepare for Visual Revolution

#CrystalBallWebinar15

The Image Revolution

• Every day 1.8B images are shared on social

• Studies show that the human brain retains only 20% of text, but 80% of visuals

• A Twitter study found images in posts results in 35% increase in retweets

• Brands, marketers and community managers need a way to target, analyze, and act upon these images

The Image Revolution

#CrystalBallWebinar1616

Image Analytics

#CrystalBallWebinar17

• Leverages a proprietary photo search engine built by MIT-trained vision scientists

• Scours public platforms to process millions of photos daily plus OnDemand API for other data sets

• Finds tiny, obscured and upside-down logos in cluttered environments

Ditto Labs Partnership

#CrystalBallWebinar18

Proud & Sorry — Opportunities Await

#CrystalBallWebinar19

PR Use Cases

#CrystalBallWebinar20

• Selling is out, loving products is in

• Friends & trusted influencers key for product marketing

• Advocates & Adversaries abound!

#3 UGC - Authenticity is King

#CrystalBallWebinar21

Develop relationships with users promoting your product

Repurpose UGC to reach broader audiences

Focus on expanding authentic voice

Consider tools to help with influencer identification and engagement

Mine UGC for content marketing/sales ideas, product innovation, PR

Action Item: Build Your Brand Around UGC

22#CrystalBallWebinar

UGC for Product Innovation & Sales

#CrystalBallWebinar23

Prouds

#CrystalBallWebinar24

• Clif Bar • Patagonia

• Most social platforms enable geo-tagging & check-ins

• Brands that take advantage of location-based technologies by “listening” will prosper

• Convergence of social and physical environments leads to better customer support and targeting

#4 Social Goes Hyper-Local

#CrystalBallWebinar25

Brands can capitalize on geo-tagging to improve customer experience

Marketers shift toward location based offers, promos via events & retail

Geo Heatmap technology to street level and individual person

Top Five Trends Action Item: How to Prepare for Hyper-Local

#CrystalBallWebinar26

• Super Bowl In Times Square

• Marriott Use Case

Prouds

#CrystalBallWebinar27

• Millennials entering workforce at increasing rate (50% in 3 years)

• Personal/professional lines will blur due to social influx

• Companies will embrace social for employee retention & advocacy

#5 Millennial Madness

#CrystalBallWebinar28

Continue to integrate social into corporate culture

Design governance policies for consistency and brand integrity

Governance/workflows

Action Item: How to Prepare for Millennial Influx

#CrystalBallWebinar29

What’s Next?#CrystalBallWebinar

30

Q&A#CrystalBallWebinar

31

Curious About Tracx Social Media Software?

#CrystalBallWebinar32