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Social media & business
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Social Media & Business
By Thorsten Weiskopf
Content• Some facts about Social Media• How it works• Chances and risks• 4 Reasons
Content• Some facts about Social Media• Communication• Chances and risks• 4 Reasons
What is Social Media
Social Media in Digits
Quelle: http://pewinternet.org/~/media/Files/Reports/2011/PIP-SNS-Update-2011.pdf
Facebook and Twitter
Quellen: http://www.twitter.com http://www.socialbakers.com
Quelle: Fortune 100: Global Social Media Check-uphttp://t3n.de/news/social-media-unternehmen-grossen-298357/
Number of companies that are using at least one platform
Content• Some facts about Social Media• How it works• Chances and risks• 4 Reasons
How it works• Communication• Share • Search for information• Find help• News• Promotion
Content• Some facts about Social Media• How it works• Chances and risks• 4 Reasons
Chances• Reach more people • Be present and active• Create emotions• Have good conversations• Listen and learn from your customers• Give good information• Help your customers
Risks• Direct communication• Need the right employees • Gets out of control
Content• Some facts about Social Media• How it works• Chances and risks• 4 Reasons
4 Reasons for Social Media
• Your customers are there• Your customers talk about you• Your customers and others are reachable• Return on investment
Communication is the key