Doubleclick Dynamics Rematketing Case Study

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AgendaSee Think Do CareCustomers care onlineCase Study

Dynamic CreativesAd FormatsLogic of Product ImpressionSpecial offers, promotions and salesContent personalization

Ad Formats

Control number of displayed productsSimilar productsExpanding productinformationTime limits forspecial offersAd Formats

Case 1: Retail

AdWords vs DoubleClick Dynamic Creatives Cost per click decreased by 12%

Conversion rate increased by 55%

Conversion cost decreased by 53%

Traffic decreased by 49%

AudienceCustomer segmentation in DoubleClickRFM - analysisCRM - data

Compare the features of remarketing

The advertising budget

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The cost of conversion

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Number of sales

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The average cost per click DoubleClick+18%

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The average conversion rate+202%

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s.romanov@promodo.compromodo.ua

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