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DoubleClick Dynamic Remarketing Case Study

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Text of DoubleClick Dynamic Remarketing Case Study

  • Agenda

  • Agenda See Think Do Care

  • Agenda See Think Do Care

    Customers care online

  • Agenda See Think Do Care

    Customers care online

    Case Study

  • Dynamic Creatives

  • Dynamic Creatives Ad Formats

  • Dynamic Creatives Ad Formats

    Logic of Product Impression

  • Dynamic Creatives Ad Formats

    Logic of Product Impression

    Special offers, promotions and sales

  • Dynamic Creatives Ad Formats

    Logic of Product Impression

    Special offers, promotions and sales

    Content personalization

  • Ad Formats

  • Control number of displayed products

    Ad Formats

  • Control number of displayed products

    Similar products

    Ad Formats

  • Control number of displayed products

    Similar productsExpanding product

    information

    Ad Formats

  • Control number of displayed products

    Similar productsExpanding product

    informationTime limits forspecial offers

    Ad Formats

  • Case: Moyo.ua (retail)AdWords vs DoubleClick Dynamic Creatives

  • Case: Moyo.ua (retail)AdWords vs DoubleClick Dynamic Creatives

    - Cost per click decreased by 12%

  • Case: Moyo.ua (retail)AdWords vs DoubleClick Dynamic Creatives

    - Cost per click decreased by 12%

    - Conversion rate increased by 55%

  • Case: Moyo.ua (retail)AdWords vs DoubleClick Dynamic Creatives

    - Cost per click decreased by 12%

    - Conversion rate increased by 55%

    - Conversion cost decreased by 53%

  • Case: Moyo.ua (retail)AdWords vs DoubleClick Dynamic Creatives

    - Cost per click decreased by 12%

    - Conversion rate increased by 55%

    - Conversion cost decreased by 53%

    - Traffic decreased by 49%

  • Audience

  • Audience

    Customer segmentation in DoubleClick

  • Audience

    Customer segmentation in DoubleClick

    RFM - analysis

  • Audience

    Customer segmentation in DoubleClick

    RFM - analysis

    CRM - data

  • Compare the features of remarketing

  • The advertising budget

  • The cost of conversion

  • Number of sales

  • The average cost per click DoubleClick

    +18%

  • The average conversion rate

    +202%

  • s.romanov@promodo.compromodo.ua

  • Thus, using dynamic remarketing eliminates the need to:

  • Thus, using dynamic remarketing eliminates the need to:

    Create remarketing audiences for each product category;

  • Thus, using dynamic remarketing eliminates the need to:

    Create remarketing audiences for each product category;

    Launch a large number of advertising campaigns;

  • Thus, using dynamic remarketing eliminates the need to:

    Create remarketing audiences for each product category;

    Launch a large number of advertising campaigns;

    Change creatives constantly: products, prices, and so on.

  • The Results1) Reduce the budget spent to attract new visitors

    to the site by 5 times;

  • The Results1) Reduce the budget spent to attract new visitors

    to the site by 5 times;

    2) Gain more targeted traffic from users, directly

    interested in purchasing products.

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