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CORPORATE PRESENTATION
EPOiPO
We started by co-founding EPOiPO, a food and drinks distribution business with specialty in the value chain sector.
CLOOCI
We created Clooci, a design led business that evolved from product creation to focusing on design and branding.
LTD EDN
We developed a sub-brand business to Clooci, called Love Through Design, that worked with licenses, artists, and designers, to raise money for good causes through design projects.
APPY FOOD & DRINKS From the sales network and initial investment established through EPOiPO, we were able to create Appy.
The licensing contacts generated through Love Through Design, and the convenience of having Clooci to bring our product to life, gave us a head start and the confidence to launch our first product range.
+ + =
HOW DID THE IDEA OF APPYCOME TOGETHER?
Appy Food & Drinks is a bi-product of various other business ideas which we have developed, and learnt from, over the past 13 years. It is this knowledge that has led us to the concept of Appy. Below, you can see how the Appy brand has evolved into what it is today.
FOUNDER’SSTATEMENT
“Hi, I am Bobby Patel, the proud founder of the award-winning Appy Food & Drinks. The company was established to develop responsible ideas that will revolutionise the way we think about, and consume, food today.
Our ultimate goal is Healthier Generations, and it is our mission to help people by making better products that are accessible to all. Through our portfolio of wellbeing brands, as well as our ongoing commitment to local communities, we are helping to combat food-related health issues worldwide without ever compromising on our values, or product quality and taste.
I strongly believe in people before profit, and this motto echoes throughout our company DNA - from only using all-natural ingredients and ethically grown premium fruits in our goods, through to working with fair trade farmers and zero carbon footprint manufacturers.
We have pledged to continue pushing boundaries and innovating so as to make a real difference within the food and drink industry. I am positive that my team’s dedication and passion will turn us into the Number One choice of brand for future healthier generations.”
Bobby Patel CEO & Founder
PEOPLEBEHIND APPY
Bobby Patel CEO / Founder
Cornel Plesca Head of Finance
Louis Benitez Head of Operations [email protected]
Presley Head of Security
Chris Davenport Export Sales Manager
Oleg Molochenko Business Analyst [email protected]
Irine Gujabidze Global Head of Marketing
Carla Piras Press Officer
Florian Sauvaire Head of Creative [email protected]
Lorraine Carroll-Adams Nutritionist
Annalisa Del Carro Head of Product Development
Milhan Durak Head of Product Design
Rachel Anne Galang Senior Graphic Designer
IIvan Ivljanin
Production Manager [email protected]
O
APPY’SBRANDS
Appy Food & Drinks creates brands that encourage all generations to participate in a 100% natural guilt-free lifestyle. #HealthierGenerations
Appy Kids Co
• School Approved Range• Family Value Range• Organic Mini Fruits Range
MISSION To make healthy products accessible to all communities.
PEOPLE Focusing on great people to make a greater company.
LEADERSHIP Committed to creating a better food & drink industry.
QUALITY Making products that are better for everyone.
RESPONSIBILITY Caring about doing things the right way.
VISION To create the number one choice of brands for future healthier generations.
WE ARE ALL ABOUTGOOD VALUES
“It is my mission to make every member of the Appy family feel wonderful throughout their journey with us - regardless of their job role, or time within the company.
We pride ourselves on employing a mix of richly diverse people from all walks of life, always ensuring that we do not discriminate over who contributes to our growing company. We believe in being inclusive to all, from their individual experience and educational background through to their sex and beliefs.
We are committed to making every employee feel valued, and we do this through various incentives:
• Giving them a voice in the way the company is run • Company share schemes • Team bonding events • Supporting charities and organisations that they are passionate about • Tailored rewards for hitting work goals • Encouraging cycle travel to work • Free health insurance • Paid holiday breaks”
Bobby Patel CEO & Founder
CORPORATE RESPONSIBILITY
PEOPLE FIRST CULTURE
PACKAGING our paperboard is sourced from responsibly managed
forests.
INGREDIENTS we use only 100% natural and vegetarian approved
ingredients, which are ethically sourced.
ENVIRONMENT we reduce our carbon
footprint by using zero waste production partners.
EDUCATION we organise free informational
events and give free nutritional tips.
COMMUNITY we support good
causes by donating our products.
FARMERS we only work with farmers
with fair contracts.
We are a sustainable company
because we care about #HealthierGenerations
to come!
OUR COMPANYSUSTAINABILITY PROGRAMME
Appy Food & Drinks is founded on the principle of ‘people before profit’. This notion is echoed throughout our company, from the products we make, to the customers we serve.
We are committed to supporting communities and encourage them to lead healthier lives through educational programmes that raise awareness for healthy living. These include nutritional workshops, outdoor events, and free e-books full of helpful tips.
Our impact on people does not end there; we also make a positive change by supporting many good causes - from charities in aid of children and the elderly, to those raising awareness for particular illnesses.
We do all this because we care about leaving a legacy that reflects our core principle of influencing the next healthier generations.
LEAVING ALEGACY
OUR PRODUCTION PARTNERS
Appy Food & Drinks have developed the following standards programme which our production partners have agreed to comply with.
Annual factory visits in conjunction with approved bodies SGS and BRC
Our vegetarian and 100% only natural ingredients are sourced from an approved list of well-paid farmers and suppliers.
We only work with suppliers and production houses that use a zero waste policy with a balanced carbon footprint. Manufacturers will comply with all applicable environmental laws and regulations.
We only work with organic food suppliers that ensure the wellbeing of workers, and high standards of training required are met.
We make sure we look after our workers with the help of Intertek • Child labour: manufacturers will not use a child younger than 15 years old.• Involuntary labours: manufacturers will not use any forced labour.• Non-discrimination: manufacturers will not discriminate in hiring and
employment practices.• Health & Safety: manufacturers will provide employees with a safe and
healthy workplace.• Compensation: manufacturers will comply with all applicable wage and
hour laws and regulations, including those relating to minimum wage, overtime and maximum hours.
OUR PRODUCT PORTFOLIO
NATURALLY HEALTHY & DELICIOUS
OUR INNOVATIONS
Appy Food & Drinks was established to develop ideas that will revolutionise the way we think of food today.
We purposefully and precisely set out objectives to always seek ways to innovate, and not imitate others, in the pursuit of creating a real shift in making healthy products affordable.
We accept that trends in the marketplace should be listened to, but we also believe that it is gospel to concept our own, including:
• The first augmented reality Tetra Pak packaging • The first Stevia ice pop • The first lower sugar pouch drink in the value chain retail
sector
We will keep opening new doors and push new boundaries because we want to innovate the right way; this includes sourcing ingredients correctly, paying for labour fairly, and ensuring we keep nature as it should be along the way.
HOW DO WE CATER FOR EVERYONE’SHEALTH NEEDS?
Health for everyone is not a set status quo.
We understand today's generations and future ones will face challenges in making healthy choices so we have created a range of brands that will help along the way.
*According to the new 'Standards for food served in Schools' launched in January 2015 by the Department for Education.
School Approved Range* The perfect addition to any child’s healthy lunchbox.
Family Value Range The healthy and affordable
drink that benefits kids’ wellbeing.
Organic Mini Fruits Range Small dried fruits for a tasty
and healthy kids’ snack.
OUR PACKS ARE MAGIC
All Appy Kids Co products come with a little magic inside!
We like being healthy, but we wanted to keep things fun so you can bring our fruit friends to life by downloading our Appy app! Kids will be taken on a magical adventure through fun activity games and exciting stories. Here is how...
SCAN
DOWNLOAD1
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PLAY3
APPY KIDS CO SCHOOL APPROVED RANGE
Packed in recyclable packages
Sweetened with natural stevia
plant
100% natural ingredients and no
added sugar or honey
VegVegetarian Approved
Kind to teeth
Lunchbox Friendly*
Made with real fruits
50% less sugar and calories
*Complies with government regulations for UK Schools
APPY KIDS CO FAMILY VALUE RANGE
Packed in recyclable box
Low in sugar and calories
Sweetened with natural stevia
plant
100% natural and lower in sugar
Never From Concentrate
Fortified with vitamins A,C,E
VegVegetarian Approved
Kind to teeth
APPY KIDS CO ORGANIC MINI FRUITS
Ethically sourced organic fruits
1 of your 5 a day
VegVegetarian Approved
Handpicked fruits
Ideal for kids’ lunchboxes
Rich in vitamin B and K
Rich in iron, potassium and
magnesium
Antioxidant superfood
Appy Food & Drinks is passionate about helping like-minded companies through our private label service. We have worked with every aspect of the production chain, from ingredient suppliers to packaging experts, building great relations and gaining knowledge along the way.
We have experience in tweaking briefs and formulas to perfection, optimising taste, adjusting costs, and adding health benefits to products.
We are excited to utilise our expertise to benefit other companies through our services:
APPY’S PRIVATE LABELSERVICE
Product formulations; we lower sugar in your products, whilst keeping it all natural.
Ethical ingredients sourcing; we audit each and every ingredient supplier we use, to ensure they meet Appy standards.
Co-packing; we work with industry leaders that supply the best in food technology to take care of all your food production needs.
Design services; we not only create your mouthwatering products, we also make them look great.
OUR MARKETINGAPPROACH
Trade & Consumer Show Marketing
Seasonal PhotoshootsIn-store Marketing
Direct Marketing
Video & TV Commercials
Online PresenceExperiential Marketing PR & Press Coverage
Product Launch Campaigns
Partnerships
HEALTHY SALESWORLDWIDE
We sell in 20+ countries across the world, including the UK, Greece, France, Spain, Benelux, China, Philippines, Australia, Caribbean, and many more…
RETAILERS
Driven by our portfolio of wellbeing brands, our products are now sold in numerous retailers across 20+ countries, including major retailers across the UK.
Since the start of the business, we have seen triple digit growth rate and our sales account for 60% of the organisation's revenue.
While other brands are struggling with the shift in consumer attitude towards sugar, our establishment's relative infancy has been working to our brands' advantage.
Our turnover has in fact increased from £350K to over £1.4M in just two years, with a profit increase of 35%. The company's estimated turnover for 2017 is £5.4M and £7.2M for 2018.
APPY HAS GROWN
2013 2014 2015 2016
40k
360k
730k
2 million +
WE GET SOMEGREAT FEEDBACK
Dr. Rhona Eskander, Chelsea Dental Clinic
"It is so important to give children naturally healthy products and Appy drinks tick all the
boxes as they do not have any artificial colours or preservatives, yet taste good! Moreover,
they do not contribute to tooth decay which is fantastic. I would definitely recommend Appy
to parents for their children."
Lucy Harris Parent
“I buy Appy as it’s really important to me that there are no added
preservatives or added sugar or anything that would have a detrimental
effect to my children’s health.”
A Cornish Mum Blogger
“The Ninja Turtles juices only have 4.22g of carbohydrate per serving. This is great news for my Type 1 diabetic son as he does not need to have an extra injection to enjoy a carton!”
Natasha Gavin I Know Why It’s Yum, Mum!
“I was impressed by the fact that Appy Kids Co Drinks are 100% natural and have stevia to sweeten the product. These are the kind of products I want my children to drink when we are out and about. I was pleasantly surprised by the quality of what I drank and what I gave to my kids. You managed to get a taste combination right with the health and nutritional benefits!”
*Based on sales data from the number one online supermarket retailer
HEALTH IS…AN AWARD WINNING IDEA
Our accolades to date include the World Juice Award, in our first year of trading, for our ability to create healthier children’s drinks. Our works in the industry have seen us win awards from far and wide, including honours from SIAL (France), Gulfood (Middle East) and TuttoFood (Italy). Most notably, in the UK the Federation of Small Business revered us with the Innovation Award for creating healthier products in a challenging market.
We have also picked up various awards as voted by the public such as the Loved by Parents award. Importantly, we are the number one choice of brand on many retail platforms culminating in the notion that health is an award winning idea!
Best Newcomer Brand Finalist & Best New Beverage Product Finalist
New Product Awards Finalist
Winner - Best Children's Juice Product
Best Juice Drink Finalist Innovation Finalist
Winner – Ho.Re.Ca & Beverage Innovation Award
Winner - Business Innovation Award
Bronze Winner - Loved By Parents Award
We are powered by talent, not people.
“”
Appy Food & Drinks 140 Wales Farm Road London, W3 6UG, UK
t: +44(0)8448400016 f: +44(0)8448400015
e: [email protected] w: www.appyco.com
Appy Food and Drinks
@AppyFoodDrinks #HealthierGenerations
