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Digital Advertising Today
I’m tired of this non-sense adds…
Hi James, I’m Appy! I’ll be your personal shopping assistant on your smartphone to your favourite local stores!
James – BUT HOW???
Live closed alpha, NOW!
10 Invited Stores200+ Users
400+ Unique Messages Sent60+ Unique Visits to Stores!
Preliminary Data
Foot Traffic = Personalization + Right Moment Context
PERSONAL PREFERENCES
CONTEXT
Help Stores creating
Market Size TAM
USD 29,5bLBM Market 2019
24,6% CAGR
Source: eMarketer
Market Size Portugal – The Living Lab!
Competition
Founding TeamFilipe RomãoCEO and Founder16 yrs of Consulting, Sales & Marketing and IT inPortugal, Cape Verde, Italy and Mozambique
Luisa Miranda da LuzBoard Advisor and Founder20 yrs of Marketing Management25 yrs of entrepreneurship inPortugal, Angola and Mozambique
Paulo Barroso da LuzBoard Advisor and Founder11 yrs of FMCG Sales Management25 yrs of Entrepreneurship inPortugal, Angola and Mozambique
Team Achivements
The team has built 3 businesses from scratch to €3M each
Trade MarketingIT Consulting
Professional Training
Achivements and Partnerships
MIT Portugal/BGI Accelerator Alumni
Microsoft BizSpark – Startup
Incubated in StartUp – Torres Novas
Milestones4t
hQ ’1
6Go Alfa (closed pilot) in Torres NovasMarket Alfa Validation
1stQ
’17MVP
Go Beta in LisbonMarket Beta ValidationUser Locaton Based Notification EngineNew Costumers18 people1st SaleInvestment Round K360€ to fihnish the tests and be able to scale out
4thQ
’17Finish tests in Lisbon
AppyFans V 2.0Market RolloutSuggestions to Users about brands to follow33 people
4thQ
’18AppyFans V 3.0
Local Businesses Notification Recomendations Engine2 big cities (over 1M habitants) 4th
Q ’1
9AppyFans V 4.0Local Businesses Notification Recomendations Engine53 people4 big citiesBreak-even
4thQ
’20AppyFans V 5.0
78 people7 big citiesM 5,5€ SalesM 2,3€ EBITDA
2016 2020
Cap Table
Se-ries160%
20%
20%
Funding and Use-of-Proceeds€100k (seed round)• Finish beta tests • Marketing strategy• Launch in Portugal• Develop V2.0• Prepare the scale-out
of Portugal
Possible Revenue Streams
1st• Sell the Campaigns Platform to Stores on a Monthly
Subscription/Event-Based (check-ins)
2nd• Provide In-Platform Services to Stores
3rd• Sell Data/Info to Community Managers
Possible Exit Strategy
• Sell the business in 5 years to Waze, Yelp, Microsoft, Google or another investor;
• Series A/B investment;• Imagine Apps may re-buy the equity.
