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Social TV, some key insights

Antonio PavoliniAppyDays - Todi, Sept. 24th 2015

source: OVUM, Nielsen, Kantar Media, Global Strategic

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“Social TV Market Size”: a misleading figure

source: Global Strategic, 2015

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TV talkabout paves the way

4

Tech Literacy is still a differentiator

5

No News, no Party

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Broadcast-driven TV still leads the dance in foreseeable future

In 2015, 81% of the installed base of TV screens worldwide are ‘regular’ TVs, while the base of connected and smart TVs, at a combined 612 million, only accounts for 19%. By 2019, connected and smart TVs will account for 35%, at total of 1.5 billion sets.

In 2015, the global installed base of media streamers will reach 95 million, 2.9% of the world’s TV households. This is projected to grow to 249.6 million by 2019, 8.1% of the total TV households at that time.

2012 2013 2014 2015 2016 2017 2018 20190

1,000

2,000

3,000

4,000

5,000Global total devices install base, 2012–19

Connected Smart TVSmart TVTV

Devi

ces

(bill

ions

)

Notes: TV refers to a large-screened device that sits in the home and can, at the very least, receive traditional free-to-air TV broadcasts; Smart TV refers to a TV that can connect (i.e. is connectable) to the Internet and access online services and locally shared content from other devices in the home; Connected smart TV refers to a smart TV that actively accesses online services and locally shared content from other devices in the home, without the use of an additional device or accessory. This segment is a subset of the smart TV segment.

Source: Ovum

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Thank you!

Antonio Pavolinitwitter: @antoniocontentmedium: medium.com/@antoniopavolini