HEALTHY AFFORDABLE & D E L I C I O U S MAKING HEALTHY TASTE BETTER

OUR FRUITFUL MISSION

“High sugar, processed and artificial foods loaded with preservatives are rife within todays retail aisles. Nutritionally sound options are far less available than they should be, making it difficult for busy families to provide their kids with the sustenance they need. This was an issue I wanted to address personally because my mother, friends, family members and the community I know at large, have developed a dependence on sugar due to an acceptance in society of this preventable overconsumption that now needs to be addressed . We didn’t just want to create drinks that would be inaccessible to everyday families, which is why we felt it was important that our drinks are not only healthy but also affordable. This leads us nicely on to why we exist… we wanted transparency to be the foundation of our brand. Families know exactly what goes into our products, essentially nothing artificial and we make no compromise on this! We didn’t just want to stop there though, we felt that we had an ethical responsibility to help people particularly kids understand exactly where their food comes from. This resulted in The Appy Green Project which helps communities connect with nature and take a vested interest in how their food is produced. This is a peek into the thoughts that are behind our brand that we hope we continue to play a greater role in fighting today’s health epidemics with positivity and education. We are on a mission to be the choice of brand for a healthier family’’

Bobby Patel Founding Partner

THE PUBLIC ARE MORE AWARE

Rising Public Health Concerns •  Global obesity crisis •  Sugar tax (passed/proposed) •  Activist advocacy groups

Consumers redefine Health & Wellness and Sustainability Needs

•  Good for me •  Good for others •  Good for the planet

SWEETENERS UNDER FIRE • Sugar • Artificial Sweeteners • E- Numbers

SOON HAVING HIGH SUGAR JUICES WILL BE TAXING…

European governments are becoming more active in consumer health and are targeting sugar and calories in new regulation. UK: traffic light system with green, amber and red designations for fat, sugar and salt content. Closely monitored by all main EU regulators with potential to roll out EU-wide, although some members have been trying to block this. Hungarian tax on products with high sugar, salt, and/or caffeine, includes soft drinks with added sugar, energy drinks with added sugar and caffeine, pre-packaged sweetened products, salty snacks, high salt content condiments, soup mixes, gravy mixes and bases.

France, Ireland, Finland and Denmark have introduced taxes on some sugared products (mainly such as soft drinks, some on ice cream and chocolate). The sale of sugar-sweetened drinks in schools is banned in the U.K., as is advertising them on children’s television. Why? Because obesity puts children at risk for a host of health complications, either during childhood or as adults, including: Type 2 diabetes Cardiovascular disease Bone and joint problems, as well as osteoarthritis Sleep apnea Heart disease and stroke Several types of cancer Asthma

UK (voluntary)

France (proposed)

The prevalence of obesity in England has more than doubled in the last twenty five years. Although this recent increase in the prevalence of obesity has been seen in virtually every country in the world, the rate of increase in England has been particularly high.

DIABETES DUE TO HIGH SUGARS IN

FOODS IS INCREASING…

SOURCE: WWW.FOODSPECIALIST.CO.UK

2.9 million people living with Diabetes in the UK. 2.7 million people with heart disease in the UK. 1 in every 88 children diagnosed with ASD.

Diabetes prevalence 2011 (Oct 2011). Prevalence refers to the number of people currently diagnosed with diabetes:  

Todays consumer want to heave healthier options in their everyday consumption without a compromise on taste The previous “diet” products are no longer appealing to shoppers due to their lack of satisfying taste. Many brands are now adopting this new approach by utilising innovative ingredients like stevia to reduce sugar in products by -30% to -50%

AS A RESULT A NEW MID CALORIE CATEGORY IS

EMERGING

8  

Appy Food & Drinks work with the latest and most innovative beverage ingredients (as well as the most healthy!) to create natural affordable ways for a sustained better diet

WE MAKE HEALTHY AFFORDABLE THE

RIGHT WAY

NATURAL COLOUR We only uses colours sourced from nature. NATURAL FLAVOURS We only uses natural fruit or plant flavours for beverage enhancement or mix flavour products. NATURAL SWEETENERS We help brands use Stevia as an alternative to artificial ingredients. NATURAL JUICES & FRUITS All of our juice or fruit products contain components of natural fruit juice or fruit extracts.

We were the first Kids drinks brand to use use Stevia. We spent over 2 years formulating our healthy & delicious juices. We adopt 11 elements of the stevia leaf for a more refined taste vs. current brands that mostly use just 1

SO HOW DO WE LOWER SUGAR IN

DRINKS AND KEEP THEM DELICIOUS?

Naturally  Sweet  ingredient  in  foods  and  beverages    Plant-­‐based  zero  calories    Appropriate  for  diabe;cs    Suitable  for  whole  family,    Including  children  and  pregnant  women    Tooth  friendly    Over  2000  years  old    

We work with better ingredient providers

WE ARE ETHICAL

• 1/3rd of farms led by Women • Our farmers have fair contracts • Guaranteed price per kg for season • Free planting materials for farmers to multiply crop

Our Packaging is earth friendly…

• Our packaging is predominantly made from a renewable raw material: paperboard, which is also produced mainly using renewable energy. • We understand the importance of looking after our planet’s resources. That’s why we prefer to use materials that can be re-grown or reproduced. • Our paperboard must be sourced from responsibly managed forests that we know are replenished and where all important values are preserved. • Throughout our manufacturing, transport and carbon management programme, we aim to minimise our carbon emissions. • Our packaging providers partnership with WWF-UK, has raised consumer awareness about the importance of responsible forest management and the benefits of choosing renewable wood or paper-based materials. • Our packaging preserves the shelf life of food minimising the need for food wastage.

WHAT WE CAN MAKE

Sports Drinks: Isotonic, hypotonic & hypertonic drinks in PET bottles, cans, pouches or tetra cartons. Soda Drinks: Lemonades, orangeades, colas, squashes, fruit cordials, iced teas In PET bottles, tetra cartons, or cans. Fruit Juices: All fruits – orange, apple, blackcurrant, tropical, elderflower etc Packed in PET bottles, cans, tetra cartons, pouches. Energy Drinks: High and low caffeine contents and with flavours – Red Bull tasting or lemon or tropical etc – alcoholic and non-alcoholic Cans, PET bottles.

Bottled Waters: Both mineral and spring water in variety of PET bottle sizes – 250ml, 500ml, 1ltr and 2 Ltr sizes. Childrens’ Fruit Purees & Mashed Vegetables: Similar to Ella’s Kitchen type products in screw top pouches – variety of fruits and vegetables – peas, carrots etc and fruits of apple, peach, pear, orange etc. Milk Products: Packaged milk drinks – skimmed, semi skimmed and full.

•  Tetra Pak: 200ml, 330ml, 500ml, 1L & 2L •  PET Bottle: 250ml, 330ml, 500ml, 1L & 2L

•  Alu Can: 150ml, 250ml, 330ml, 500ml

•  Pouch: 70g, 120g & 200ml

CERTIFIED FOR THE FOLLOWING QUALITY SYSTEMS:

WHAT WE CAN DO FOR YOU

We have worked with and have good relations with many parts of the production chain throughout Europe - Ingredient suppliers, fruits suppliers, packaging suppliers & fillers. We have experience of tweaking briefs and formulas to perfect tastes, optimise costs and heighten health benefits. We can manage and supervise production processes to ensure drinks get made on time and are delivered to the right places. We can ensure full compliance with relevant standards and laws inc lud ing recent ly implemented EU labelling guidelines. We can keep your traffic lights Green! With the pending EU legislation that will make it mandatory to put colour traffic lights on packs, it is essential you start thinking green.

ALL GREEN TRAFFIC LIGHT

HOW WE HELP BRANDS

REDUCE SUGAR

FREE KNOWLEDGE TRANSFER SCHEME

We believe in the integrity in what we do and its for this reason we offer free knowledge transfer advise We share knowledge of how to make healthier products. We formulate bases for your production partners to use. We help make companies work with stevia to reduce sugar the natural way.

SPORT DRINKS, SODA DRINKS & ENERGY DRINK

Many of these drinks contain excessive sugar levels - Detrimental effect on hydration, let alone teeth and calorie levels. We are producing these drinks with a range of calorie and sugar reduction of up to 60%. Packaging is available in: foil pouches, aluminium cans, tetra packaging or PET bottles. Production capacity is up to 500,000 to 1m units per week with MOQ of down to 60,000 units per SKU. We can formulate products depending on customers ’ needs and g iven specifications.

SCAN TO DOWNLOAD THE FULL CHART

PER 100ML APPY ENERGY

DRINK FORMULATION

MARKET LEADER

Calories 16kcal 28kcal

Sugar 3.3g 3.8g

Vitamins 25% RDA per

pouch (100% Per pack)

Trace

Naturals Flavours and colours Artificial

Comments

Low sugar and low calories

vitamin enhanced sports drink

Standard sports formula with

high sugars and artificial

sweeteners

VS

APPY ENERGY DRINK

MARKET LEADER

FRUIT JUICES & CHILDRENS’

DRINKS

Most beverages on the market either contain excessive sugar levels or artificial sweeteners - Artificial sweeteners have questionable effects on health and may well be inappropriate for young children. We are producing these drinks with a range of calorie and sugar reduction of up to 60%. Products available are: flavoured waters, fruit juices of varying strengths, fruit smoothies, fruit purees and children’s vegetable meals. Production capacity is up to 500,000 to 1m units per week with MOQ of down to 60,000 units per SKU. We can formulate products depending on customers ’ needs and g iven specifications.

VS

APPY FRUIT DRINK

MARKET LEADER

SCAN TO DOWNLOAD THE FULL CHART

PER 100ML APPY FRUIT

DRINK FORMULATION

MARKET LEADER

Calories 16kcal 41kcal

Sugar 3.3g 10g

Vitamins 25% RDA per

pouch (100% Per pack)

Trace

Naturals Flavours and colours High sugar

Comments

Low sugar and low calories

vitamin enhanced sports drink

High sugar low jucie content

drink

MY FINAL WORDS

… Lower sugar means lower calories which means lower impact on childhood obesity which looking at the Pure Circle presentation means lower likelihood of asthma as well as better sleeping patterns.

Lower sugar means a less acidic beverage formula which means less damage to the enamel on the outer layer of childrens’ teeth which reduces tooth decay and the need for fillings etc.

A lower sugar level and broadly isotonic formula means a greater hydration effect.  Drinks with sugar levels greater than approx. 5g per 100ml actually dehydrate the body as the stomach draws water away from the rest of the body and into the stomach to help dilute and reduce the sugar concentrations in the drink which exceeds that of the sugar concentrations in the body.  Also a sugar level that is more in harmony with the sugar levels in the body avoids sugar highs and then lows that might occur about 40 minutes later when the body has overshot the sugar reduction process and has reduced blood sugar levels.

Significantly lower contribution to obesity and type II diabetes. Paul Grout