INVENTING THE PRE SCHOOL JUICE CATEGORY

“  The  emergence  of  new  drink  trends  has  led  to  a  large  share  of  the  beverage  market  being  taken  away  from  juices  and  in  par;cular  coconut  drinks.    Nowadays  the  media  is  a>acking  the  sugar  content  some;mes  with  a  good  reason  and  other  ;mes  with  misinforma;on,  leading  to  the  crea;on  of  a  state  of  prejudice  against  juices  in  general.      It  is  important  to  remember  this  fact,  juice  is  not  harmful  to  you  when  made  in  the  right  way  and  can  be  healthier  than  some  of  the  current  innova;ons  in  the  fridges  today.      At  Appy  Drinks  we  have  developed  a  range  of  juices  that  would  be  healthier  for  us  but  more  importantly  for  our  future,  star;ng  with  our  kids.      ACer  years  of  research  we  managed  to  find  an  answer  to  the  upcoming  need  of  healthy  products:  we  can  now  reduce  calories  and  sugar  by  50%  but  also  retain  the  same  great  benefits  of  fruit  juice.  We  do  this  using  the  Stevia  plant,  a  zero  calorie  sweetener  to  create  great  flavours  naturally.      In  crea;ng  this  product  we  also  came  across  a  rather  large  gap  in  the  market,  the  ability  for  pre  school  children  to  enjoy  juices  the  schools  approved  way*.  Parents  generally  suggest  dilu;ng  100%  juice  with  50%  water  and  50%  juice  for  their  kids.  This  is  recommended  because  there  are  high  sugars  in  juices  and  this  causes  par;cular  issues  for  kid’s  teeth  and  could  lead  to  further  sugar  related  diseases.    We  work  with  the  number  one  pre  school  brands  like  Peppa  Pig  and  Nick  Jr  to  provide  parents  with  safe  and  trus;ng  brands  that  encapsulate  all  the  posi;ves  our  juices  have!      We  see  this  as  a  key  growth  area  for  the  sector  not  only  due  to  the  lack  of  choices  but  also  because  parents  want  this  op;on  pre  made.  We  are  not  filling  a  gap,  we  are  filling  a  need  in  the  market  and  we  are  doing  it  in  the  naturally  delicious  way.      We  are  on  a  mission  to  be  the  number  one  Pre  School  juice  brand  and  we  invite  other  juice  brands  to  join  in  opening  the  category  up  and  bringing  people  back  to  the  wonders  of  fruit”        *Our  Pre  School  range  of  juices  are  Schools  Approved    

Bobby Patel Founder

RE-INVENTING THE JUICE CATEGORY…

OUR LEAF Did you know our leaf represents how our products are 100% natural? OUR GLASSES The glasses illustrate the clear vision we have in making all our wonderful drinks healthy and delicious. OUR BOW TIES The bow tie shows we are a smarter choice for families. OUR MIX OF FRUITS Our mix of fruits expresses that we are a diverse bunch at Appy HQ.

OUR LOGO MEANS A LOT MORE THAN YOU THINK

FAMILY We educate families about food and the way it should be enjoyed. We encourage families to engage in a healthier active lifestyle through play, exercise, workshops and informing them about the foods they eat. POSITIVE We believe that a positive approach is essential in order for us to make healthier lifestyle choices. We encourage throughout our business the power of CAN; it is a principle that empowers our team to create extraordinary products naturally. NATURAL We have spent many years developing our all-natural flavours to have a lower number of sugar and calories without compromising on the taste. GREEN We only favour renewable resources for our packaging. We not only use recyclable materials but we give back by replanting trees. OUR VISION To be the number one healthier choice for families.

WE ARE ALL ABOUT GOOD VALUES

Creating a new sector: Juice category is struggling so adding a pre school range will bring mums and dads back to the juice aisles. There is a gap of pre-school drinks in Tesco and if there is a drink available, it is not ideal for parents to pursue.

PRE SCHOOL JUICES MARKET SECTOR

Gap in the market to bring in new shoppers and consumers.

HEALTHIER

LESS AFFORDABLE

AFFORDABLE

UNHEALTHY

Source: Mintel

NON ALCOHOLIC

DRINKS are the main contributor to sugar intake for under 18s.

HIGH SUGAR IN UNDILUTED JUICES CAUSE… - Tooth decay - highest risk for pre school kids -  Obesity risk - Enhanced diabetes risk - Hyperactivity - Toilet problems - Difficulty paying attention…

WHAT IS THE ISSUE WITH SUGAR FROM JUICES FOR KIDS ?

WHAT MUMS ARE SAYING ABOUT JUICES FOR THEIR PRE SCHOOL KIDS…

WHAT THE EXPERTS ARE SAYING ABOUT JUICES FOR PRE SCHOOL KIDS

“We could even set an age limit for fizzy drinks, possibly 17, so younger kids can’t buy cans of Coke”. Doctor Robert Lustig/ Telegraph 2015

“Small amounts of pure, unsweetened fruit juice should be diluted half and half (50% juice to 50% water), or with a greater proportion of water to juice if your child is thirsty” Child-Smile.Org

“Diluted juices provide the great taste and hydration that both children and parents want without the sugar hit.” JennyTschiesche, The Lunchbox Doctor

“Most parents give their kids 100% real fruit juice because of the perception that it’s healthy, I don’t know where that perception came from”. Nazrat Mirza, pediatrician and co-director of the Obesity Institute at Children’s National Medical Center

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OUR PLEDGE TO PARTENTS

… All our patented formulas for our pre school range contain 50% less calories and sugars but retain all the benefits of regular fruit juice. Appy Drinks are all vegetarian approved and vegan friendly and are recommended by nutritionists. One 330ml portion of our juice = 1 of the 5 a day portion. We choose to use Stevia as a sweetener, instead of added sugar and artificial ingredients, keeping us 100% Natural always. Our juices are better for teeth and lower the chances of diabetes compared to 100% juices. Personally endorsed by the Lunchbox Doctor Part of the Change for Life Program* Our Pre School range are all Schools approved!

We have teamed up with Dr Jenny Tschiesche, the Lunchbox Doctor to provide advice on more balanced lunch-boxes for kids. Jenny Tschiesche, nutritionist and founder of The Lunchbox Doctor is pleased to recommend a new range of healthier drinks made by Appy that are suitable for the whole family. Jenny stated ”Why are these drinks so good?.... Apart from the great taste, they use a new healthier sweetener extracted from a leaf that contains a group of compounds called Stevio Glycosides thought to be about 150 times sweeter than the simple disaccharides i.e. the sort we find in table sugar." The reason this particular sweetener is getting a lot of media coverage and why Jenny Tschiescheﾠis willing to support these new products is because they have zero influence on our blood sugar.

WE ARE APPROVED FOR LUNCH

BOXES

WE ARE ALSO SCHOOLS APPROVED BECAUSE... IT DOES NOT CONTAIN ANY HONEY, OR ADDED VITAMINS OR MINERALS IT IS MADE UP OF AT LEAST 50% FRUIT JUICE AND SPRING WATER NOTHING ARTIFICIAL

We generally uses the zero calorie sweetener Stevia to keep our juices naturally delicious. We are pioneers of the usage of Stevia in family juices and we have learnt over 2 years of naturally formulating our drinks how to make our products unbeatable for taste by using 11 elements of the plant rather than just 1. It is the reason why we beat every other healthy drink we taste test against*

SO HOW DO WE LOWER SUGAR AND

KEEP OUR DRINKS DELICIOUS?

STEVIA KEY FACTS: Naturally Sweet ingredient in foods and beverages Plant-based zero calories Appropriate for diabetics Suitable for whole family, Including children and pregnant women Tooth friendly Over 2000 years old

TASTE THE DIFFERENCE: *Appy Stevia Kids Juices vs. well known kids brand h>p://;nyurl.com/appyvsrobinsons   *Aloha Stevia Juice vs. well known juice brand h>p://;nyurl.com/appyvstrop50

WE HELP YOU CUT SUGAR ON YOUR AISLES

If our rivals had the same sugar content as Appy Drinks, together they could have saved 361 TONNES of sugar to a well known supermarket . Kids would be 361 tonnes of sugar better off!!!

Appy’s use of stevia means you can offer a low calorie, low sugar product that contains no artificial ingredients. A unique offer amongst other kids drinks brands.

OUR POINT OF DIFFERENCE IN THE

PRE SCHOOL DRINKS MARKET

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PEPPA PIG PRE SCHOOL RANGE

New product window to show drink inside.

THE GRUFFALO JUICE RANGE

Gruffalo Forest Fruits

4 x 200ml

Gruffalo Golden Apple

4 x 200ml

Coming Soon

Supporting

This shows how loyal customers are to Appy. You want to have as many customers as possible in the dark blue exclusives box. Currently this is 41% of our customers. We have 35% of shoppers who are occasional buyers of Appy, i.e. they buy lots of other brands as well.

SHOPPER LOYALTY

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Occasional – are shoppers that come and go with no loyalty Switchers – people that chose to come to us from another brand Loyal – people who regualrly have us in their baskets Exclusives- People who only have us as their choice of brand

GIVING PLANOGRAMS A HEALTHY IMPACT!

Families want a change to their weekly shop. Trends are leaning towards healthier alternatives that taste great without resorting to sugar or artificials.

¼ pallet displays Height: 1200mm (without header)

1495mm (with header) Width: 405mm Depth: 325mm Capacity: 27 boxes

Shelf wobbler  

Shop Counter Display    

WE GET SOME GREAT FEEDBACK

Customers feedback “My son loved them!” I bought these Peppa Pig drinks because they’re healthier than artificial or sugary drinks like Fruit Shoots or Capri Sun. My son is three and absolutely love them, I had a taste too and think they’re great. A perfect addition to his lunchbox. ‘All natural, low calories, no nasties! I am converted to Appy. My kids & I love the taste. The only sugar is form natural fruits, the sweetener is natural stevia. Fruit Shoot and Capri Sun are full of nasties such as Anthocyanins, Potassium Sorbate, Dimethyl Dicarbonate, Acesulfame K & Sucralose to name but a few. Go Appy!’

‘eOne are delighted to be partnering with Appy for Peppa Pig juice drinks. Their healthy, delicious drinks and creative product development provide a fun but nutritious product that every little piggy fan and their parents will love.’

‘Appy is truly an innovative company; Nutritionally sound and utilising pioneering packaging, the Appy offering is key part of Nickelodeon license line.’

Lunchbox Doctor Founder and Media Nutritionist Jenny Tschiesche recommends Appy carton drinks ’they provide the great taste and hydration that both children and parents want without the sugar hit’

‘I love what you guys stand for and like how you do business. I've always been a huge believer in collaboration. My team and I are very excited to help your customers live a healthy and active lifestyle.’

‘The Ninja Turtles juices only have 4.22g of carbohydrate per serving. This is great news for my Type 1 diabetic son as he does not need to have an extra injection to enjoy a carton!’ ~ Stephanie Couch, mother to a diabetic child.

A Cornish Mum Lifestyle Blog

Kids love Appy! Scan QR code to see video.

We work with better ingredient providers

WE ARE ETHICAL

• 1/3rd of farms led by Women • Our farmers have fair contracts • Guaranteed price per kg for season • Free planting materials for farmers to multiply crop

Our Packaging is earth friendly…

• Our packaging is predominantly made from a renewable raw material: paperboard, which is also produced mainly using renewable energy. • We understand the importance of looking after our planet’s resources. That’s why we prefer to use materials that can be regrown or reproduced. •Our paperboard must be sourced from responsibly managed forests that we know are replenished and preserved for future generations to enjoy. • Throughout our manufacturing, transport and carbon management programme, we aim to minimise our carbon emissions. • Our packaging providers partnership with WWF-UK, has raised consumer awareness about the importance of responsible forest management and the benefits of choosing renewable wood or paper-based materials. • Our packaging preserves the shelf life of food minimising the need for food wastage.

WE HELP YOU BE MORE GREEN

PLANT Encouraging children to grow food to connect with nature. - Teaching kids about what’s in our juices LEARN Advising families on how to eat healthy through cook-along workshops. - Using Our Juices In Workshops PLAY Educating families on the benefits of exercise through fun activities. Supporting - Free Sport England Appy Hydrates Better Than Water GIVE Supporting earth-friendly causes to empower a greener future. - We Let People Know You Support Our Green Cause And Where To Get Our Drinks From

BENEFITS FOR YOU

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WE ARE GETTINGNOTICED

…

Appy drinks writes and is featured in a number of healthy living articles and supports a number of local charities all in the name of being noticed for pioneering the healthier families generation.

FEATURED IN At Home Parenting Global Licenses The Grocer The Vegetarian Magazine Peppa Pig Magazine And many more…  

HEALTH IS AN AWARD WINNING IDEA

…

BEST NEWCOMER BRAND FINALIST & BEST NEW BEVERAGE PRODUCT FINALIST

NEW PRODUCT AWARDS FINALIST

BEST CHILDREN'S JUICE PRODUCT

BEST JUICE DRINK FINALIST

INNOVATION FINALIST

WINNER – HO.RE.CA & BEVERAGE INNOVATION AWARD