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So, You Have a Facebook Page… Now What?!? Victoria A. Petersen Technology Manager Mancos Public Library

So, You Have a Facebook Page... Now What?!?

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Page 1: So, You Have a Facebook Page... Now What?!?

So, You Have a Facebook Page…Now What?!?

Victoria A. Petersen

Technology ManagerMancos Public

Library

Page 2: So, You Have a Facebook Page... Now What?!?
Page 3: So, You Have a Facebook Page... Now What?!?

Now What?!?

•Building your Page

Page 4: So, You Have a Facebook Page... Now What?!?
Page 5: So, You Have a Facebook Page... Now What?!?

Now What?!?

•Vanity URL▫What are they?▫Why would you want one?

•How To:

Page 6: So, You Have a Facebook Page... Now What?!?

Social Media Strategy

Page 7: So, You Have a Facebook Page... Now What?!?

Social Media Strategy

•Determine Your Goals & Objectives•How Much Time do YOU Want to

Spend?

Page 8: So, You Have a Facebook Page... Now What?!?

Social Media Strategy

•Join the Conversation•Don’t be Afraid to Experiment!

Page 9: So, You Have a Facebook Page... Now What?!?

Content / Editorial Calendar

Page 10: So, You Have a Facebook Page... Now What?!?

Content / Editorial Calendar

•Content Type•Goal•Audience(s)•Brand Messages

Page 11: So, You Have a Facebook Page... Now What?!?

Content / Editorial Calendar

•Some Cool Free Tools:

•Mancos Library Content Spreadsheet•Hubspot Social Media 5-Pack

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Content / Editorial Calendar

•Advanced Management Tools:

•TweetDeck – Software Download•HootSuite – Online Software

Page 13: So, You Have a Facebook Page... Now What?!?

Metrics & Measurement

•KISS: Keep It Social & Simple!

•FB Insights•Google Alerts

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Metrics & Measurement

•Advanced:

•Social Mention▫Osprey▫Deer Hill Expeditions

Page 15: So, You Have a Facebook Page... Now What?!?

Thank You for Attending!

Victoria A. PetersenTechnology ManagerMancos Public Library