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So, You Have a Facebook Page…Now What?!?
Victoria A. Petersen
Technology ManagerMancos Public
Library
Now What?!?
•Building your Page
Now What?!?
•Vanity URL▫What are they?▫Why would you want one?
•How To:
Social Media Strategy
Social Media Strategy
•Determine Your Goals & Objectives•How Much Time do YOU Want to
Spend?
Social Media Strategy
•Join the Conversation•Don’t be Afraid to Experiment!
Content / Editorial Calendar
Content / Editorial Calendar
•Content Type•Goal•Audience(s)•Brand Messages
Content / Editorial Calendar
•Some Cool Free Tools:
•Mancos Library Content Spreadsheet•Hubspot Social Media 5-Pack
Content / Editorial Calendar
•Advanced Management Tools:
•TweetDeck – Software Download•HootSuite – Online Software
Metrics & Measurement
•KISS: Keep It Social & Simple!
•FB Insights•Google Alerts
Metrics & Measurement
•Advanced:
•Social Mention▫Osprey▫Deer Hill Expeditions
Thank You for Attending!
Victoria A. PetersenTechnology ManagerMancos Public Library