Upload
michael-lazerow
View
1.133
Download
0
Tags:
Embed Size (px)
DESCRIPTION
This is my deck for tomorrow's Web 2.0 keynote ...
Citation preview
1
HOW ARE BRANDS USING FACEBOOK RIGHT NOW?BY MICHAEL LAZEROW (TWITTER: @LAZEROW)
OCTOBER 11, 2011
2
AND
3
HOW WILL BRANDS BE USING FACEBOOK IN 12 MONTHS?BY MICHAEL LAZEROW (TWITTER: @LAZEROW)
OCTOBER 11, 2011
4
850M ACTIVE USERS
Source: Facebook
5
Source: Internet World Stats (http://www.internetworldstats.com)
6
850
Source: Internet World Stats (http://www.internetworldstats.com)
7
50% LOG ON DAILY
Source: Facebook
8
4X SUPER BOWL!4X SUPER BOWL!
9
60B LIKES AND COMMENTS MONTHLY(GLOBAL)
Source: Facebook
10
12B LIKES AND COMMENTS MONTHLY(US, EST.)
Source: Facebook
11
4X SUPER BOWL!1B MORE THAN # OF GOOGLE SEARCHES
Source of Google #s: ComScore Aug 11 Search Engine Ranking. FB assumes 20% Likes/Comments from US
12
1B PHOTOS ADDED EVERY 4 DAYS
Source: Facebook
13
4X SUPER BOWL!
Source: Flickr. http://blog.flickr.net/en/2011/08/04/6000000000/
6 BILLIONTH FLICKR PHOTO!
14
4X SUPER BOWL!EVERY 24 DAYS AT
FACEBOOK!
EVERY 24 DAYS ON FACEBOOK!
15
53B MINUTES SPENT EACH MONTH
Source: Facebook
16
50% OF ALL TIME SPENT WATCHING TV
Source: The Simpsons. Season 20, Episode 21
17
31% OF DISPLAY AD IMPRESSIONS IN US
Source: comScore May 2011
18
BIGGER THAN THE ENTIRE INTERNET IN 2004, THE YEAR FB LAUNCHED
Source: http://royal.pingdom.com/2011/10/05/facebook-now-as-big-as-the-entire-internet-was-in-2004/
19
4X SUPER BOWL!
Source: The View
SO WHAT! WHO CARES?
20
PUBLISHERS.RETAILERS.BRANDS.
21
PRIORITY SOCIAL MEDIA PLATFORMS FOR BRANDS
Source: Booz & Co., Buddy Media Report. http://bddy.me/oS3WJf
22
WORLD IS STARTING TO REORG AROUND PEOPLE
23
WHAT ARE SMART MARKETERS DOING?
24
POWERING THEIR CONNECTIONS
25
POWERING THEIR CONNECTIONS
EM
26
POWERING UP THEIR CONNECTIONS
27
NOT JUST BUILDING CONNECTIONS
28
BUILDING FOR CONNECTIONS
29
BUILDING AROUND CONNECTIONS
30
PROFITS ARE NOW TIED TO ABILITY TO CONNECT WITH CONSUMERS.
31
SIMPLEISBETTER
32
GOALS
+ SPUR TRIAL
+ NEW CUSTOMERS
+ FANS/CONNECTIONS
33
PRETZEL CRISPS
34
RESULTS+ 100K FANS
+ 95% REDEMPTION RATE ON COUPON
+ 131% GROWTH IN SALES IN FIRST 12 MONTHS OF PROMOTION
35
“OFFERING SOMETHING WITH
TANGIBLE VALUE ...”
-JASON HARTY, DIRECTOR OF FIELD & INTERACTIVE MARKETING
36
RESULTS+ SAMPLE SELL-OUT IN 12 HOURS
+ 228K FACEBOOK FANS
37
“WHILE FANS MAY NOT BE ABLE TO PURCHASE ONE OF OUR COCKTAIL DRESSES, MANY WILL BE ABLE TO EXPERIENCE THE WORLD OF OSCAR THROUGH THIS MORE AFFORDABLE FRAGRANCE.”
-MICHELLE DE BOURBON, HEAD OF MARKETING FOR FRAGRANCE
38
GOALS
+ PROVIDE VALUE TO SALONS
+ CONNECT WITH CONSUMERS VIA 4K SALONS
+ NEW CUSTOMERS
39
PRETZEL CRISPS
40
RESULTS+ MORE THAN 4K SALONS ONBOARDED
+ PROJECTED PROJECTED ECPM OF $3.04 + 21M IMPRESSIONS
+ ONE ATLANTA SALON SAW GROSS SALES OF $4,833 VIA FACEBOOK
41
“SOCIAL MEDIA HAS TRANSFORMED THE WAY WE LEVERAGE BRAND AWARENESS AND LOYALTY TO DRIVE GROWTH.”
-KELLY SOLOMON, VP INTERACTIVEACTIVE, COSMETICS DIVISION, L'OREAL.
42
WHAT WILL SMART MARKETERS DO IN THE NEXT YEAR?
43
PRETZEL CRISPSTHE CAR AS A FB APP
44
PRETZEL CRISPSIN-CAR CHECK-INS
45
PRETZEL CRISPSROADSIDE ASSISTANCE
46
PRETZEL CRISPSROADSIDE ASSISTANCE
47
PRETZEL CRISPSDRESSING ROOM REIMAGINED
48
PRETZEL CRISPS
49
PRETZEL CRISPS
50
PRETZEL CRISPSTRULY SOCIAL COMMERCE
51
PRETZEL CRISPS
52
PRETZEL CRISPS
53
PRETZEL CRISPS
54
THANK YOU!@LAZEROW